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Course Overview

Planning to start your own retail business or want to enhance your knowledge in the industry? This introductory course into the fundamentals of good retail will give you all the tools you need to get your business off to a great start!


This course will give you insights into the changing trends of today’s retail business. It will cover the fundamentals of retail merchandising & buying, including the flow and mapping of a buying process, online and offline buying models, as well as the 4Ps – Product, People, Place and Price. Learn how to create product mixes and merchandise that work for your store and your customer base. Pick up tips on how the right product, price, and timing in marketing can help your business succeed. You will also learn about merchandising and buying tools, pricing strategies, as well as margins and markdowns.


Led by lecturers with years of experience in the retail scene locally and overseas, you will acquire valuable industry knowledge that will help boost your business.

Who Should Attend

Retail Store Managers, Department Managers, Sales Associates, Supervisors, Visual Merchandising Managers, Visual Merchandising Associates

What You'll Learn

Fundamentals in Retail Merchandising & Buying

  • Flow and mapping of Buying process
  • Product, People, Place, Price (4Ps)
  • Various buying models for online and offline
  • Assortment Planning


Merchandising and Buying Tools

  • Assortment Plans
  • Open To Buy(OTB)
  • Buying models and commercial terms
  • Pricing Strategies, Margins and Markdowns





Participants who meet at least 75% of the required course attendance and attempt the assessment will be awarded the Certificate of Performance. 

Course Schedule/Apply

Intake Info Application Closing Date Course Duration

Not available


2 days

9.00am - 5.00pm


Registration may be closed earlier due to overwhelming response.


For Corporate training, click here.


View the application guide here.


Submission of course application is not a confirmation of the seat or course commencement. We will inform applicant(s) of their course registration status 3 weeks before the scheduled course commencement date.

Course Fees

Fee Type Item Course Fees
(w GST)
Full Course Fee S$481.50
Singapore Permanent Residents S$144.45
Singapore Citizens aged 39 years and below S$144.45
Singapore Citizens aged 40 years and above S$54.45
SME Company Sponsored Singapore Citizens and Singapore Permanent Residents S$54.45

SkillsFuture Credit Approved. For more details, please click here


With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by the Work Support Scheme (WSS), for more information, please visit:

Course Contact

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