Planning to start your own retail business or want to enhance your knowledge in the industry? This introductory course into the fundamentals of good retail will give you all the tools you need to get your business off to a great start!
This course will give you insights into the changing trends of today’s retail business. It will cover the fundamentals of retail merchandising & buying, including the flow and mapping of a buying process, online and offline buying models, as well as the 4Ps – Product, People, Place and Price. Learn how to create product mixes and merchandise that work for your store and your customer base. Pick up tips on how the right product, price, and timing in marketing can help your business succeed. You will also learn about merchandising and buying tools, pricing strategies, as well as margins and markdowns.
Led by lecturers with years of experience in the retail scene locally and overseas, you will acquire valuable industry knowledge that will help boost your business.