E-Commence for Retailers
The participant will configure an online storefront to:
- Allow user registration
- Browse items for sale
- Checkout items in a shopping cart
- Accept multiple forms of payments
- Allow purchase through an e-commerce marketplace
- Process and ship orders
Social Media & E-Commerce Content Creation
Participants will be introduced to cloud-based software tools to create graphics, presentations, posters, and short videos to post on social media to market their products and services.
Participants will also learn how to use their mobile phone and a lightbox to take product photos to be used in their E-Commerce catalogue and social media pages.
Digital Marketing for Retailers
Participants will walk through the steps in marketing their item via social media channels – Facebook and Instagram. Participants learn digital marketing and user engagement strategies to drive interest in the item they are selling.
Participants will learn to use analytics tools to monitor their products' interest level and launch social media advertisement campaigns.
Participants will implement what they have learnt in online payment, e-commerce and digital marketing using a range of products from their store over a period of 10 workdays with a view to go-live.
During this time, they will approach the instructor for guidance via face-to-face and virtual meetings. The actual amount of time that a participant will interact with the instructor is 8 hours.
Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance and passed the assessments.