As a graduate from this Diploma course, you will be ideally placed to be among the early graduates to tap into to this emerging industry and have an advantage against others in the job market.
Along with the core elements such as Sociology, Principles of Management, Marketing Fundamentals, Psychology and Aged-friendly Design, you will be able to choose a specialisation (e.g. Financial Products & Services or Leisure & Travel).
Awareness of the Silver Industry has only recently become widespread in Singapore. Elsewhere in Asia, other nations have already come to terms with their rapidly ageing populations. Japan, Hong Kong and South Korea already offer degree programmes in Gerontological Studies. A similar trend is observed in the UK, USA, Australia as well as Canada. With government support in Singapore, a Ministerial Committee on Ageing was set up along with the Silver Industry Committee and the Council for the 3rd Age. This sector is now considered so significant and important that these bodies were all established within a year of one another.
The diploma is multidisciplinary with a focus on business and social science subjects. You learn about the needs and profile of older people as consumers and active agers. You learn about the baby boomer generation as a cohort, a market and as a social phenomenon. As we age and move through different life stages, our needs, aspirations, wants, interests, spending power, and abilities change. The generation that are aged 50 years today are vastly different from their grandparents when they were 50.
Social Sciences in Gerontology is about understanding the issues related to the ageing population and using that knowledge in a wide array of business applications catering to them. It is not a course for those who wish to nurse and provide care for the elderly. Just like you don’t have to be sick to be a good doctor, you don’t have to be old to work in the silver industry.
Our dedicated lecturers work within a supportive framework to provide a holistic, learner-centred environment that promotes analytical and critical thinking, character development and change readiness.
For graduates who aspire to pursue further studies, the multidisciplinary nature of the curriculum has the added advantage of facilitating exemptions from many University programmes in the fields of Gerontology, Social Sciences and Business. The subjects offered in this diploma are comparable to those offered in University programmes to provide greater opportunities for graduates to be viewed in good standing if they wish to further their studies.