To run a successful business, you must understand customer needs, preferences and purchasing trends. You need to know what’s available in the market, what’s selling well, and what your competitors are up to. Yes, that’s right - you need to gather ‘intelligence’ and analyse it so that you can propose smart business strategies. Similarly, to manage an organisation effectively, you will need to evaluate how to improve productivity and efficiency.
Professionals with the skills in business intelligence & analytics are in huge demand worldwide. This is because companies and organisations want people who can help them visualise and analyse business data to support their decisions.
Business Intelligence & Analytics (BIA) focuses on the use of computing, business, and statistical tools and techniques to identify, extract, and analyse business data, in order to support better decision-making. Apart from a strong foundation in IT, analytics, business and project management skills, students taking up the Diploma in Business Intelligence & Analytics will gain expertise in various business intelligence and business analytics software tools commonly used in industry. This course also includes an internship with business organisations in order to learn how business analytics is applied in a real-life environment.
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The COP in 2012 was – 14 points.
Yes. Due to the multi-disciplinary nature of our curriculum, you may obtain credit exemptions or advanced standing from many universities to pursue a degree in Computing, Information Systems, Business or Business Analytics and related courses.
Graduates can expect good employment prospects across many industries such as government, financial and banking institutions and consulting firms as business intelligence analysts, business analytics specialists, business analytics technology consultants, CRM analysts, data mining specialists, data warehousing specialists, text analytics specialists, web & social media analysts and data scientists.
This course is the first of its kind to be offered in a local polytechnic. It grooms professionals who are skilled in using business intelligence and business analytics software tools to analyse data that will enable companies to make smarter business decisions.