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2026 is shaping up to be a full one for fans of fast food, with the arrival of three global brands. This influx comes as no surprise to industry observers, who said that Singapore’s allure lies in its safety and affluence. A Culinary & Catering Management lecturer at Temasek Polytechnic, Benedict Lee points out that Singapore is densely populated and has one of the highest median household incomes in Asia. He also said that Singapore serves as a good vantage point for new entrants who want to understand the regional market because of the diversity of its food scene and the varied tastes of diners.

The Straits Times © Singapore Press Holdings. Reproduced with permission.