Asmara is proudly a Singapore-owned brand that leverages food science and nutrition. It harnesses the scientific elements from TCM, Ayurveda, and Jamu (traditional Indonesia medicine) along with clinical breakthroughs to curate a unique range of beverages, powders, and teas using herbs, flowers, roots, fruits, probiotics, and prebiotics. Many of these products have won awards from various organisations, such as "CLEO Best Product 2018" and "CLEO Hall of Fame 2018" awards. The startup has also attracted S$1,000,000 seed funding from investors.
As food scientists, they are motivated to revolutionise the way consumers see food, nutrition, and traditional medicine in Singapore. Asmara's main concern is that 90% of food and beverages in Singapore are imported - making food security a prime concern. Therefore, Ramesh and Pin Da started Asmara R&D consultancy and Asmara® product brand line to spearhead and pioneer the development of high-quality and cutting-edge functional health products for Singaporeans and the global consumer market.
Ramesh oversees Asmara's product development, marketing, and business development. As a food scientist, he has worked for more than seven years in the area of product development, herbalism, and nutrition research while developing more than 40 functional food products. Pin Da oversees Asmara's operations, logistics, quality, & safety. His area of research is in packaging technology, meat science, meat-alternatives, shelf life, food safety, and food processing.