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Module Overview

Do you know that an increasing percentage of Singaporean millennials aspire to become their own bosses? In addition, Singapore is a hub for investment funding in the region. With such an attractive landscape for business start-ups, are you interested to learn what it takes to start a business? This module introduces the fundamentals of innovation and entrepreneurship to students. Students will learn to adopt an entrepreneurial mindset, generate creative ideas, set up a business and market their products/services. These will be implemented through in-class exercises and a group project to create a simple business/marketing plan.


This module will be conducted within a duration of 22.5 hours.


What You'll Learn

At the end of the module, students will be able to:


  1. Generate potential ideas for a business start-up using the Idea Generation technique                   
  2. List the requisite skills and mindset of entrepreneurs                                   
  3. Develop a simple marketing plan of a business idea using the 4Ps of Marketing framework
  4. Pitch and present a marketing plan for a business start-up via the Elevator Pitch format


Assessment Components

Students will be assessed based on the following:


  1. Class Participation 
  2. Assignments
  3. Quiz
  4. Pitching Presentation                                                                 
  5. Marketing Plan/Video


Completion criteria

Students are required to:


  • Fulfill at least 67% of the attendance and
  • Obtain a pass mark of at least 50% upon completion of the module.

Module Schedule & Registration

For details of the ApLM@Poly module runs and registration, please visit ApLM Portal.




Contact Details

ApLM@Poly is designed for MOE Secondary School students.

For module enquiries, please contact:

For general enquiries, please contact the overall coordinator:

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.