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Course Overview

This course will equip participants with the skills and knowledge on the essentials of digital marketing. It will deepen the understanding on the world of digital marketing and its impacts on individuals and organizations to reach and communicate to their target audience.


Participants will learn the basics of Digital Marketing focusing on:


  • Email Marketing
  • Search Engine Marketing (think Google)
  • Social Media Marketing (think Facebook, Instagram and Twitter)

Who Should Attend

Participants or organizations that have little or no knowledge in Digital Marketing but who are interested to learn how to utilize digital marketing tools to reach and communicate their target audience.


It is also suitable for participants who are actively involved in causes and ideas in non-profit organizations.

What You'll Learn

At the end of this course, you will be able to:


1. Understand what Digital Marketing is

2. Appreciate the key players in the Digital Marketing world

3. Comprehend the important digital marketing tools that can impact you and your organization



Mode of Assessment


Short formative quizzes and reflection

Group discussion/sharing – measure participants’ ability to reflect and apply learning and active participation in discussions. This will include photo or video uploads based on topics covered.










Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.

For more information on course fee / schedule, or to apply,


Find out what our graduates have to say about this course. 

Lecturer/Trainer Profile

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Course Contact

If you have any enquiries, please contact us below or submit an enquiry form here
  • WhatsApp: 67806361
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)

    Temasek Polytechnic

    East Wing, Block 1A, Level 3, Unit 109

    21 Tampines Avenue 1,

    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.