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SkillsFuture Series

Advanced Omni-Channel Digital Strategy for Modern Marketers in the Age of AI

Duration 2 days

Certificate TP Certificate

Course Overview

This course empowers marketing professionals to design and execute seamless omni-channel strategies that leverage the full potential of generative AI. Participants will learn to orchestrate customer journeys across digital touchpoints whilst using AI tools to enhance channel and campaign strategy, content generation, and digital efficiency. The curriculum covers strategic integration of social media, e-commerce, email, and other paid, owned and earned channels, with practical applications of AI for workflow automation and customer experience optimisation.

Entry Requirements

Basic understanding of digital marketing channels (social media, email, web) Proficiency in using basic digital tools and platforms, including content management systems and social media tools. Bring your own laptop with internet connectivity for hands-on practice.

Who Should Attend

Marketing Managers, Digital Marketing Specialists, Brand Managers, Communications Managers, Marketing Executives, Business Development Managers, fresh graduates entering marketing roles, and professionals seeking career transition into digital marketing.

What You'll Learn

Develop omni-channel marketing strategies using best-in-class frameworks and digital tools
Leverage generative AI platforms (e.g., ChatGPT, Gemini) to support campaign planning, content generation, and audience engagement
Integrate social, e-commerce, and paid/owned/earned channels for a unified brand experience
Measure and optimise omni-channel performance using actionable analytics

Certification

Participants who meet at least 75% of the required course attendance and pass the assessment will be awarded a Certificate of Completion.

For more information on course fee / schedule, or to apply,

CLICK HERE

Lecturer/Trainer Profile

Mr Kelvin

Kelvin is the managing partner of MINISTRY, a digital consultancy within the GOVT Group. As a seasoned agency leader, marketing consultant, and educator with over two decades in the industry, Kelvin specialises in developing comprehensive omni-channel strategies, data-driven analytics, and integrated content marketing approaches for various prominent brands. His work has earned several digital effectiveness awards for clients, including Scoot, Audi, Klook, Doctor Anywhere and Wine Connection, with notable recognition in search marketing, content strategy, and performance analytics. As an educator, Kelvin brings real-world client experiences and AI-integrated marketing practices into the classroom, blending theoretical frameworks with practical application in modern digital marketing.

Course Contact

Enquire Now
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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