- Develop integrated SEO and content marketing strategies adapted for AI-powered search environments
- Create AI-optimised content that satisfies both traditional search algorithms and generative AI systems
- Utilise generative AI tools for keyword research, content ideation, and optimisation workflows
- Implement content strategies that build topical authority and drive organic traffic growth
Certification
Participants who meet at least 75% of the required course attendance and pass the assessment will be awarded a Certificate of Completion.