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SkillsFuture Series

Modern Search Engine Optimisation and Content Marketing: Strategies for Search and AI Optimisation

Duration 2 days

Certificate TP Certificate

Course Overview

Navigate the evolving search landscape with strategies that encompass traditional SEO, AI-optimised content (AIO), and content marketing excellence. This course addresses how AI search and LLMs is reshaping search behaviour and content discovery, teaching marketers to create content that performs well in both traditional search engines and AI-powered search experiences. Participants will master content strategy, SEO, and AI-assisted content creation for maximum visibility and engagement.

Entry Requirements

Basic understanding of search engines and digital content strategy Proficiency in using basic digital tools and platforms, including content management systems and keyword reseach tools. Bring your own laptop with internet connectivity for hands-on practice

Who Should Attend

Content Marketers, SEO Specialists, Digital Marketing Executives, Content Creators, Marketing Managers, Communications Specialists, fresh graduates interested in content marketing

What You'll Learn

Develop integrated SEO and content marketing strategies adapted for AI-powered search environments
Create AI-optimised content that satisfies both traditional search algorithms and generative AI systems
Utilise generative AI tools for keyword research, content ideation, and optimisation workflows
Implement content strategies that build topical authority and drive organic traffic growth

Certification

Participants who meet at least 75% of the required course attendance and pass the assessment will be awarded a Certificate of Completion.

For more information on course fee / schedule, or to apply,

CLICK HERE

Lecturer/Trainer Profile

Mr Kelvin

Kelvin is the managing partner of MINISTRY, a digital consultancy within the GOVT Group. As a seasoned agency leader, marketing consultant, and educator with over two decades in the industry, Kelvin specialises in developing comprehensive omni-channel strategies, data-driven analytics, and integrated content marketing approaches for various prominent brands. His work has earned several digital effectiveness awards for clients, including Scoot, Audi, Klook, Doctor Anywhere and Wine Connection, with notable recognition in search marketing, content strategy, and performance analytics. As an educator, Kelvin brings real-world client experiences and AI-integrated marketing practices into the classroom, blending theoretical frameworks with practical application in modern digital marketing.

Course Contact

Enquire Now
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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