Use folk tales to inject awareness, the champion of the water sustainability contest
Post Date: 26 Sep 2023
Folktales are like crow stories used by Amirah Aman to explain the importance of water. She won the PUB SplashLab competition with a prize of $3,000. She used the story of 'The Thirsty Crow', a story that she has often heard since childhood as the main storyline for her campaign because it gives importance to water and is very suitable for the project. Amirah is a student at Temasek Polytechnic in the Communication Design course in her final year.
Berita Harian © Singapore Press Holdings Limited. Reproduced with permission.