This module focuses on developing skills in creating compelling narratives through data visualisation tools. It also covers various visualisation techniques, transforming data into actionable insights and effectively communicating complex data findings.

This module introduces techniques for communicating data findings, tailored to a target audience, by connecting the dots using compelling narratives and visuals such as storyboarding. It also covers using Generative AI to craft narratives and optimise the storytelling process.

This subject covers the knowledge and skills involved in sentiment analysis and text analytics. The application of text mining techniques to unstructured data, obtained from social media platforms or other channels, for the discovery of trends and sentiments which can be used to develop actionable insights for better business decision making will also be covered.

This subject covers data mining techniques and provides hands-on experience in using data mining tools and software. It also emphasises the gathering of business needs requirements to ensure that analytics solutions align with organisational objectives. It provides opportunities for students to integrate and apply the data mining knowledge and skills acquired to make data-driven decisions in specific business domains such as Customer Analytics and Marketing Analytics.