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Course Overview

This course will equip participants with knowledge and skills on branding strategy to help an organization or company to develop a better brand experience from a strategy point of view. 

Who Should Attend

Designers and brand owners who are interested to learn how to develop a brand blueprint for designing a brand identity.

What You'll Learn

At the end of this course, you will be able to:

  1. Describe the function of brand positioning.
  2. Draft brand positioning statements for practice and future application.
  3. Apply the theories used in describing brand personalities.
  4. Apply the usage of brand narrative for brand messaging.
  5. Identify the various categories on profiling a target audience.
  6. Propose a persona of the target audience for a brand.


Participants who complete the following suite of MLCs will be eligible to apply for exemption to part-time Specialist Diploma in Branding Design upon successful admission into the programme offered by Temasek Polytechnic, subject to the approval of the polytechnic:


Upon successful admission, they will also be granted partial exemption in the Developing Brand Strategy module.


(Note: Partial exemption can be granted in the form of exemption from theoretical lessons and/or test components.)



Mode of Assessment


Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic










Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.

For more information on course fee / schedule, or to apply,


Find out what our graduates have to say about this course.

Lecturer/Trainer Profile

Course Contact

If you have any enquiries, please contact us below or submit an enquiry form here
  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)

    Temasek Polytechnic

    East Wing, Block 1A, Level 3, Unit 109

    21 Tampines Avenue 1,

    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.