At the end of this course, you will be able to:
- Describe the function of brand positioning.
- Draft brand positioning statements for practice and future application.
- Apply the theories used in describing brand personalities.
- Apply the usage of brand narrative for brand messaging.
- Identify the various categories on profiling a target audience.
- Propose a persona of the target audience for a brand.
Mode of Assessment
Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic
Level
Intermediate
Certification
Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.