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Course Overview

This course will introduce participants to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who Should Attend

Participants who are keen to learn how social media data can be harnessed by organizations to drive decisions.

What You'll Learn

At the end of this course, you will be able to:

  1. Define web and social media analytics.
  2. Describe the process of web and social media analytics.
  3. Describe the overview of applications for web and social media analytics.
  4. Identify tools and solutions for web and social media analytics.
  5. Describe the relationship between web and social analytics, and text analytics.



Mode of Assessment


Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic.










Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.


For more information on course fee / schedule, or to apply,


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Course Contact

If you have any enquiries, please contact us below or submit an enquiry form here
  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)

    Temasek Polytechnic

    East Wing, Block 1A, Level 3, Unit 109

    21 Tampines Avenue 1,

    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.