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Micro-Learning Courses

Introduction to Social Media Analytics

Duration 10 to 15 lessons with each lesson duration of about 15 mins

Certificate TP Certificate

Course Overview

This course will introduce participants to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who Should Attend

Participants who are keen to learn how social media data can be harnessed by organizations to drive decisions.

What You'll Learn

At the end of this course, you will be able to:

Define web and social media analytics.
Describe the process of web and social media analytics.
Describe the overview of applications for web and social media analytics.
Identify tools and solutions for web and social media analytics.
Describe the relationship between web and social analytics, and text analytics.

Mode of Assessment

Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic.

Level

Beginner

Certification

Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.

For more information on course fee / schedule, or to apply,

CLICK HERE

Testimonials/Reviews

Find out what our graduates have to say about this course.

''It helped us learn the fundamentals of Social Media Analytics. It was very easy to learn and i enjoy using Gnowbe.''

Jove Pang

''The program is useful in introducing the use of Social Media to understand the business a company is in. It is very easy to learn this course, the course is simple and most of my learning is on the go. I enjoy my learning on the commute, although it may seem strange as to why I would be studying on the go but it actually helps in passing the time plus I am learning something new.''

Marcus Neo

Lecturer/Trainer Profile

Kai Song

Kai Song is a lecturer at the School of Informatics & IT. He graduated from the NUS with a Master’s degree in Computing. His area of specialization was in the use of artificial intelligence for optimization. Kai Song teaches Business Intelligence and Data Analytics related subjects. Aside from teaching, Kai Song also worked on Business Intelligence project as well as provides consultation for Data Analytics projects.

Course Contact

If you have any enquiries, please use the contact details below or submit your query through our Micro-Learning Enquiry Form here.

Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757
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Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
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and on weekends and public holidays.

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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