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Course Overview

This course will introduce participants to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who Should Attend

Participants who are keen to learn how social media data can be harnessed by organizations to drive decisions.

What You'll Learn

At the end of this course, you will be able to:

  1. Define web and social media analytics.
  2. Describe the process of web and social media analytics.
  3. Describe the overview of applications for web and social media analytics.
  4. Identify tools and solutions for web and social media analytics.
  5. Describe the relationship between web and social analytics, and text analytics.


Participants who complete the following suite of MLCs will be eligible to apply for exemption from part-time Specialist Diploma in Business Analytics upon successful admission into the programme offered by Temasek Polytechnic, subject to the approval of the polytechnic:


Upon successful admission, they will also be granted partial exemption from the Social Media Analytics module.


(Note : Partial exemption can be granted in the form of exemption from theoretical lessons and/or test components.)


Mode of Assessment

Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic.





Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.


Course Schedule/Apply

Intake Info Application Closing Date Course Duration

Mobile Online Learning

No Expiry date.


10 to 15 lessons with each lesson duration of about 15 mins


Learn with global experts on relevant skills like digital marketing, finance basics, and tech skills in just 10 mins a day at only SGD $11.67/month* using your SkillsFuture Credit. Billed annually*


Find out more


Find out what our graduates have to say about this course.

Course Fees

Fee Type Item Total Fees 
Full Course Fee 


You can make payment via credit card at our partner's (Gnowbe) payment gateway when you click 'Buy Now' in our website. Upon successful payment and registration, you will receive a receipt via email and you may start your course immediately.


(Singaporeans aged 25 and above can also purchase the MLCs using their SkillsFuture Credit at checkout if the course is SkillsFuture Credit Approved.)

Lecturer/Trainer Profile

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Course Contact

If you have any enquiries, please contact us below or submit an enquiry form here
  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)

    Temasek Polytechnic

    East Wing, Block 1A, Level 3, Unit 4

    21 Tampines Avenue 1,

    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.