Hwee Min 

Prior to joining Temasek Polytechnic, Hwee Min was running ReStore, a vintage furniture shop and café, as an owner/operator. In the F&B industry where the market is fickle and the options are many, she learnt to engage the power of social media to reach out to the target market. As one of the pioneers of a boutique advertising agency, she successfully pitched for and serviced accounts such as HSBC, NTUC Income and Jetstar, amongst others.

Being in a boutique agency, she played an integral role in the creative conceptualising process, picking up design software and digital marketing skills along the way. She learnt much of her corporate chops in her early days in Standard Chartered Bank, where she practised credit card marketing, especially in the areas of Card Activity. To achieve KPIs, she collaborated with lifestyle merchants and worked on communication campaigns from conceptualizing and development, to implementation and response tracking.

Hwee Min was also an alumni of Temasek Polytechnic, she went on to Murdoch University in Perth to obtain her Bachelor’s Degree in International Business.