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Micro-Learning Courses

Visual Merchandising for Successful e-Commerce

Duration 10 to 15 lessons with each lesson duration of about 15 mins

Frequency NA

Certificate TP Certificate

Course Overview

Aesthetics for online stores are of utmost importance as customers' interaction with the business is via the internet and very visual in nature. The visuals establishes the positioning for the brand and sets the tone and manner for the communication with the customer. This programme will give you an understanding of the aesthetics of an online store that will largely determine whether the customer experience is a positive one.

Who Should Attend

First-time or aspiring online entrepreneurs with little or no experience in eCommerce.

What You'll Learn

At the end of the programme, you will

gain an understanding of the visual elements in an online store
learn how to use them to make your website stands out from the competition
understand some of the features of an online store that are used to optimise sales
understand how online stores are organised to make the experience as seamless as possible for your customers.

Mode of Assessment

Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic

Level

Beginner

Certification

Electronic certificate (e-Cert) will be issued upon completion of each MLC.

For more information on course fee / schedule, or to apply,

CLICK HERE

Lecturer/Trainer Profile

Hwee Min

Prior to joining Temasek Polytechnic, Hwee Min was running ReStore, a vintage furniture shop and café, as an owner/operator. In the F&B industry where the market is fickle and the options are many, she learnt to engage the power of social media to reach out to the target market. As one of the pioneers of a boutique advertising agency, she successfully pitched for and serviced accounts such as HSBC, NTUC Income and Jetstar, amongst others.

Being in a boutique agency, she played an integral role in the creative conceptualising process, picking up design software and digital marketing skills along the way. She learnt much of her corporate chops in her early days in Standard Chartered Bank, where she practised credit card marketing, especially in the areas of Card Activity. To achieve KPIs, she collaborated with lifestyle merchants and worked on communication campaigns from conceptualizing and development, to implementation and response tracking.

Hwee Min was also an alumni of Temasek Polytechnic, she went on to Murdoch University in Perth to obtain her Bachelor’s Degree in International Business.

Course Contact

If you have any enquiries, please use the contact details below or submit your query through our Micro-Learning Enquiry Form here.

Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757
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Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
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and on weekends and public holidays.

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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