The aim of part-time Specialist Diploma in Applied Psychology (Behavioural Insights) is to provide graduates with the knowledge and skills to apply psychological principles and processes to enhance their understanding of their stakeholders. Graduates will also be able to develop policies, products & services and work processes informed by empirically-validated psychological theories and frameworks.
Upon graduating from the course, graduates should be able to:
- Demonstrate an appreciation of the role of psychology in Behavioural Insights and its value to the design, delivery and implementation of public policy and business strategies.
- Apply frameworks in Behavioural Insights to identify and nudge behaviours across domains such as social service, public service, health, education, sustainability or consumer behaviour.
- Adopt best practices in the collection, analysis and interpretation of qualitative and quantitative data to understand the triggers and causes of behaviours in different environments and to evaluate effectiveness of solutions designed to nudge behaviours.
- Apply the psychological perspectives of human factors and user experience to optimise the design and development of policies, products & services and work processes.
The intended participants of this course are working professionals from both the public and private sectors, or who are interested in roles which involve service delivery, organizational policy development, market research, and customer and consumer insights.
Post-Diploma Certificate In Psychology Fundamentals
|GPS1023||Introduction to Applied Psychology
This course provides an overall perspective and understanding of psychology as the scientific study of human behaviour and mental processes. Fundamental concepts, theories and methodology in the study of general psychology will be explored to develop understanding of the major psychological issues as well as the applications of theories and principles in everyday lives. This subject will focus on core areas of psychology such as cognitive, social, motivation & emotion, and personality.
|GPS2030||Principles of Behavioural Insights
This course introduces students to the practice of behavioural insights. Students will be taught relevant areas in psychological research that can be applied in nudging behaviours, particularly in the areas of judgment & decision making, social influences & compliance, and persuasion. Students will also be taught how to systematically apply the theoretical psychological knowledge to identify appropriate intervention and implementation options that can be used to nudge or influence behaviours in wide ranging domain areas such as social, health, education, sustainability or consumer behaviours.
|GPS2031||Understanding & Analysing Human Behaviour
This course introduces students to the practice of fact-finding using both qualitative and quantitative approaches. Students will be taught how to analyse and interpret the collected qualitative and quantitative data, which provide insights and helps one understand the underlying causes of behaviors in different contexts. Students will also be taught basic evaluation designs and data analytics to help them evaluate whether interventions or solutions implemented to nudge or influence behaviours are effective. Students will be expected to apply the knowledge and skills covered to a real-world project.
|GPS3017||Human Factors & User Experience
This course introduces students to two different but highly related disciplines: Human Factors and User Interface/User Experience (UI/UX) design. From Human Factors, students will be exposed to selected topics that focuses on how information, work processes, products or services can be refined and designed to accommodate the limits of the processing capabilities of the human mind. From UI/UX, students will be exposed to common techniques that are used to ideate and prototype solutions that can be used to nudge or influence behaviours. Taken together, the topics taught in this subject will equip students with the knowledge and skillsets to better develop and design solutions or interventions that can be used to nudge or influence behaviours. Students will be expected to apply the knowledge and skills covered to a real-world project.
Modes of Assessment
The assessment would be based on a combination of coursework components such as written and practical tests, case studies, assignments and projects.
Graduates of this course will be equipped to take up roles in public agencies and private sectors that seek to improve service delivery, customer and client experiences, policy and strategic planning, health and workplace safety, and media and retail services. Through this course, graduates will acquire skills such as understanding human mental processes and behaviors, decision-making processes, research and statistical skills to analyze human behaviors, and usability testing and user experience.
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
Temasek SkillsFuture Academy (TSA)
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.