This course provides an overall perspective and understanding of psychology as the scientific study of human behaviour and mental processes. Fundamental concepts, theories and methodology in the study of general psychology will be explored to develop understanding of the major psychological issues as well as the applications of theories and principles in everyday lives. This subject will focus on core areas of psychology such as cognitive, social, motivation & emotion, and personality.

This course introduces students to the practice of behavioural insights. Students will be taught relevant areas in psychological research that can be applied in nudging behaviours, particularly in the areas of judgment & decision making, social influences & compliance, and persuasion. Students will also be taught how to systematically apply the theoretical psychological knowledge to identify appropriate intervention and implementation options that can be used to nudge or influence behaviours in wide ranging domain areas such as social, health, education, sustainability or consumer behaviours.

This course introduces students to the practice of fact-finding using both qualitative and quantitative approaches. Students will be taught how to analyse and interpret the collected qualitative and quantitative data, which provide insights and helps one understand the underlying causes of behaviors in different contexts. Students will also be taught basic evaluation designs and data analytics to help them evaluate whether interventions or solutions implemented to nudge or influence behaviours are effective. Students will be expected to apply the knowledge and skills covered to a real-world project.

This course introduces students to two different but highly related disciplines: Human Factors and User Interface/User Experience (UI/UX) design. From Human Factors, students will be exposed to selected topics that focuses on how information, work processes, products or services can be refined and designed to accommodate the limits of the processing capabilities of the human mind. From UI/UX, students will be exposed to common techniques that are used to ideate and prototype solutions that can be used to nudge or influence behaviours. Taken together, the topics taught in this subject will equip students with the knowledge and skillsets to better develop and design solutions or interventions that can be used to nudge or influence behaviours. Students will be expected to apply the knowledge and skills covered to a real-world project.