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Course Overview

Getting doctors to reduce unnecessary antibiotics prescriptions. Persuading website visitors to buy the listed products. Encouraging people to donate more to charity. What connects these seemingly unrelated scenarios? The answer is Behavioural Insights, the science of nudging behaviours, that can be employed to influence and change people’s behaviours in these scenarios.

Even if they don’t realize it, most organizations are in the business of changing behaviours, whether they are from the public, the commercial, or the not-for-profit sector. In this course, you will be taught to apply the Understand-Solve-Evaluate (USE) framework to apply Behavioural Insights principles and help your organization nudge individuals’ behaviours for beneficial outcomes. 

Who Should Attend

This course is designed for participants with little or no background in behavioural insights. It is catered for individuals who want to develop greater awareness on how to apply behavioural insights to improve policy design, work processes or service delivery in both public service and commercial organizations.  

What You'll Learn

Day 1

  • Behavioural Insights: History and Case Studies 
  • Process Frameworks in Behavioural Insights 
  • Primer to Human Decision-Making Process 
  • Problem Identification & Prioritization in Behavioural Insights 


Day 2

  • Defining a Behavioural Insights Problem Statement 
  • Fact Finding in Behavioural Insights 
  • Introduction to Behavioural Insights Solutions Framework 
  • Evaluation of Behavioural Insights Solutions 
  • Applying Behavioural Insights to Work Processes and Service Delivery 



Mode of Delivery







Participants who meet at least 75% of the required course attendance and attempt the assessment will be awarded the Certificate of Performance.

For more information on course fee / schedule, or to apply,

Lecturer/Trainer Profile

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Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.


  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)

    Temasek Polytechnic

    East Wing, Block 1A, Level 3, Unit 4

    21 Tampines Avenue 1,

    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.