Introduction to Behavioural Insights

Duration 2 days

Frequency NA

Certificate TP Certificate

Course Overview

Getting doctors to reduce unnecessary antibiotics prescriptions. Persuading website visitors to buy the listed products. Encouraging people to donate more to charity. What connects these seemingly unrelated scenarios? The answer is Behavioural Insights, the science of nudging behaviours, that can be employed to influence and change people’s behaviours in these scenarios.

Even if they don’t realize it, most organizations are in the business of changing behaviours, whether they are from the public, the commercial, or the not-for-profit sector. In this course, you will be taught to apply the Understand-Solve-Evaluate (USE) framework to apply Behavioural Insights principles and help your organization nudge individuals’ behaviours for beneficial outcomes.

Who Should Attend

This course is designed for participants with little or no background in behavioural insights. It is catered for individuals who want to develop greater awareness on how to apply behavioural insights to improve policy design, work processes or service delivery in both public service and commercial organizations.

What You'll Learn

Day 1

Behavioural Insights: History and Case Studies
Process Frameworks in Behavioural Insights
Primer to Human Decision-Making Process
Problem Identification & Prioritization in Behavioural Insights

Day 2

Defining a Behavioural Insights Problem Statement
Fact Finding in Behavioural Insights
Introduction to Behavioural Insights Solutions Framework
Evaluation of Behavioural Insights Solutions
Applying Behavioural Insights to Work Processes and Service Delivery

Certification

Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

Mode of Delivery

Online / Face-to-face

Course Schedule

Intake Info	Application Closing Date	Course Duration
TBA	TBA	2 days (9 AM – 6 PM)	APPLY

Intake Info

Application Closing Date

Course Duration

TBA

2 days

(9 AM – 6 PM)

APPLY

Registration may be closed earlier due to overwhelming response.

Application Procedures

Click on the Apply button above to submit your application online.

Steps to follow in your application:

Step 1 - Enter NRIC/ Passport No.
Step 2 - Select ZJ1 and course commencement date.
Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).
Step 4 (if applicable) - Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.
Step 5 - Make declaration and submit online application.

Course Fees

Fee Type Item	Total Fees (w GST)
Full Course Fee	S$481.50
Singapore Citizen aged below 40 / Singapore Permanent Residents	S$144.45
Singapore Citizen aged 40 & above / SME-Company sponsored Singapore Citizens & Singapore Permanent Residents	S$54.45

SkillsFuture Credit Approved. For more details, please click here.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Lecturer/Trainer Profile

Tan Wah Pheow

Dr Tan Wah Pheow is trained as a cognitive psychologist. He obtained his Bachelors in Social Sciences (Psychology) and Masters in Social Sciences (Psychology) from the National University of Singapore, and his Ph.D. in psychology with a minor in statistics from Iowa State University. His area of expertise includes judgment and decision making, and human factors. Since 2009, Wah Pheow has lectured in Temasek Polytechnic, and has extensive experience in conducting applied behavioural and psychological science research in collaboration with the industry. Wah Pheow was instrumental in setting up the Centre for Applied Psychology and the Behavioural Insights Collaboratory in Temasek Polytechnic, and is also the lead researcher for the Behavioural Insights Collaboratory. Since 2016, Wah Pheow have directly supervised or served as a consultant to numerous BI projects that are conducted within Temasek Polytechnic, or in collaboration with external partners.

Gabrielle Lai

Dr Gabrielle Lai is trained as a cognitive developmental psychologist. She obtained her Bachelors of Arts in Psychology, Masters in Developmental Psychology from San Francisco State University, and PhD in Education from National Institute of Education. Since 2011, she has lectured in Temasek Polytechnic with the Diploma in Psychology Studies, and helped set up the Centre for Applied Psychology in 2017. Gabrielle has extensive experience in conducting research in various areas of psychological, behavioural sciences and learning sciences, including the area of Behavioral Insights (BI) where she supervised and collaborated on several BI projects involving both internal and external industry partners. She is also an associate researcher of Temasek Polytechnic’s Behavioural Insights Collaboratory.

Course Contact

tsa_shortcourse@tp.edu.sg
67881212
8.30am – 6.00pm (Mon – Fri)

Our office is open for appointment only on Mon – Wed, please contact tsa@tp.edu.sg / 6788 1212 to make an appointment if you would like to visit us.

We apologise for not able to attend to walk-ins currently.

Closed on Sat, Sun & Public Holidays
Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy

Temasek Polytechnic

East Wing Block 1A,

Level 3, Unit 81

21 Tampines Avenue 1,

Singapore 529757