Introduction to Behavioural Insights

Duration 2 days

Frequency NA

Certificate TP Certificate

Course Overview

Getting doctors to reduce unnecessary antibiotics prescriptions. Persuading website visitors to buy the listed products. Encouraging people to donate more to charity. What connects these seemingly unrelated scenarios? The answer is Behavioural Insights, the science of nudging behaviours, that can be employed to influence and change people’s behaviours in these scenarios.

Even if they don’t realize it, most organizations are in the business of changing behaviours, whether they are from the public, the commercial, or the not-for-profit sector. In this course, you will be taught to apply the Understand-Solve-Evaluate (USE) framework to apply Behavioural Insights principles and help your organization nudge individuals’ behaviours for beneficial outcomes.

Who Should Attend

This course is designed for participants with little or no background in behavioural insights. It is catered for individuals who want to develop greater awareness on how to apply behavioural insights to improve policy design, work processes or service delivery in both public service and commercial organizations.

What You'll Learn

Day 1

Behavioural Insights: History and Case Studies
Process Frameworks in Behavioural Insights
Primer to Human Decision-Making Process
Problem Identification & Prioritization in Behavioural Insights

Day 2

Defining a Behavioural Insights Problem Statement
Fact Finding in Behavioural Insights
Introduction to Behavioural Insights Solutions Framework
Evaluation of Behavioural Insights Solutions
Applying Behavioural Insights to Work Processes and Service Delivery

Certification

Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

Mode of Delivery

Online / Face-to-face

Course Schedule/Apply

Intake Info	Application Closing Date	Course Duration
3 & 4 October 2022	2 September 2022	2 days 9.00am – 6.00pm	APPLY

Intake Info

Application Closing Date

Course Duration

3 & 4 October 2022

2 September 2022

2 days

9.00am – 6.00pm

APPLY

Registration may be closed earlier due to overwhelming response.

Course Fees

Fee Type Item	Total Fees (with GST)
Full Course Fee	S$481.50
Singapore Citizen aged below 40 / Singapore Permanent Residents	S$144.45
Singapore Citizen aged 40 & above / SME-Company sponsored Singapore Citizens & Singapore Permanent Residents	S$54.45

SkillsFuture Credit Approved. For more details, please click here.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Lecturer/Trainer Profile

Tan Wah Pheow

Dr Tan Wah Pheow is trained as a cognitive psychologist. He obtained his Bachelors in Social Sciences (Psychology) and Masters in Social Sciences (Psychology) from the National University of Singapore, and his Ph.D. in psychology with a minor in statistics from Iowa State University. His area of expertise includes judgment and decision-making, and human factors. Since 2009, Wah Pheow has lectured in Temasek Polytechnic, and has extensive experience in conducting applied behavioural and psychological science research in collaboration with the industry. Wah Pheow was instrumental in setting up the Centre for Applied Psychology and the Behavioural Insights Collaboratory in Temasek Polytechnic, and is also the lead researcher for the Behavioural Insights Collaboratory. Since 2016, Wah Pheow have directly supervised or served as a consultant to numerous BI projects that are conducted within Temasek Polytechnic, or in collaboration with external partners.

Gabrielle Lai

Dr Gabrielle Lai is trained as a cognitive developmental psychologist. She obtained her Bachelors of Arts in Psychology, Masters in Developmental Psychology from San Francisco State University, and PhD in Education from National Institute of Education. Since 2011, she has lectured in Temasek Polytechnic with the Diploma in Psychology Studies, and helped set up the Centre for Applied Psychology in 2017. Gabrielle has extensive experience in conducting research in various areas of psychological, behavioural sciences and learning sciences, including the area of Behavioural Insights (BI) where she supervised and collaborated on several BI projects involving both internal and external industry partners. She is also an associate researcher of Temasek Polytechnic’s Behavioural Insights Collaboratory.

Course Contact

tsa_shortcourse@tp.edu.sg
67881212 (Mondays – Fridays, 9.00am – 5.00pm)
8.30am – 6.00pm (Mon – Thu)

8.30am – 5.30pm (Fri)

Closed on Sat, Sun & Public Holidays

Due to Safe Management Measures, our office is currently closed.

Please call or email us your enquiry.

Thank you for your patience and understanding.
Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy

Temasek Polytechnic

East Wing Block 1A,

Level 3, Unit 81

21 Tampines Avenue 1,

Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.