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Course Overview

Step into CMM, where you’ll learn to craft stories that don’t just look good - they work. From day one you’ll hone journalistic writing and content creation chops, then level up with AI in the workflow so your ideas move faster and smarter. You’ll build a portfolio with impact: shoot videos, record podcasts, host livestreams, create social media campaigns and publish original reporting for real audiences, on campus platforms such as our news portal Stories & Co.
 

Creativity alone is not enough. You’ll also pick up the soft-power skills necessary for your stories to land: presence, persuasion, teamwork, client-savviness. We pair storytelling with business acumen – data analytics, audience insight, strategy – so you can explain why an idea works, not just how to make it.

 

Make content that turns heads – and moves numbers.

 

 

What is CMM?

 

Shaping Tomorrow’s Storytellers

 

Making a Creative Difference

 

Agile Effective Communicators


     Watch this to find out more.

 

 

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.

Subject
Grade

English Language (EL1)*

1-4

Mathematics (E or A)

1-7

Any one of the subject in the 1st group of relevant subjects for ELR2B2-A Aggregate Type

  • Art
  • Business Studies
  • Combined Humanities
  • Economics
  • Geography
  • Higher Art
  • Higher Music
  • History
  • Humanities (Social Studies, Literature in English)
  • Humanities (Social Studies, Literature in Chinese)
  • Humanities (Social Studies, Literature in Malay)
  • Humanities (Social Studies, Literature in Tamil)
  • Humanities (Social Studies, History)
  • Humanities (Social Studies, Geography)
  • Intro to Enterprise Development
  • Literature in English
  • Literature in Chinese
  • Literature in Malay
  • Literature in Tamil
  • Media Studies (English)
  • Media Studies (Chinese)
  • Music
1-6
2025 Planned Intake
80
Net ELR2B2 aggregate range (2025 JAE)
6 - 13

* Sijil Pelajaran Malaysia (SPM)/ Unified Examination Chinese (UEC) holders must have a minimum of grade 4 for the relevant English Language subject (e.g. Bahasa Inggeris).

Admissions Exercises

Coursework

What You'll Learn

You will learn basic concepts and skills in journalism, visual communications and marketing to help you build your foundation.

Subject Code Subject Credit Units
icon-arrow-orange BAF1010 Business Accounting

This module provides students with an understanding of core accounting principles from the preparation of accounting entries to the financial statements of businesses. In addition to gaining practical knowledge of accounting, students will also learn to perform financial ratio analysis to draw critical insights, assess business performance and make impactful recommendations to management for improvement.

4 icon-arrow-orange
icon-arrow-orange BBS1001 Business Psychology & Management

This subject introduces foundational management functions and how these practices are undergirded by psychology concepts and principles. It explores how fundamental psychology principles such as motivation, group dynamics, and leadership can provide insights into human behaviours and factors that should inform management practices relating to planning, organising, leading and controlling. It will highlight the importance of interpersonal and & teamwork skills in a business environment.

4 icon-arrow-orange
icon-arrow-orange BBT1010 Business Technology & Analytics

This subject provides an overview of how digitalisation and business technology impact the future of work and businesses. It also encompasses the utilisation of digital information and applications to facilitate decision making and problem solving through data analysis and visualisation.

4 icon-arrow-orange
icon-arrow-orange BCM1014 Media Writing

This subject provides a foundation in the principles and concepts involved in writing script for the media. It explores the various stages of script writing which includes conducting research, conceptualising of ideas or stories and producing treatments which lend themselves for commercialisation. Key aspects on writing effective scripts include the various script styles and format will also be covered.

4 icon-arrow-orange
icon-arrow-orange BCM1015 Journalism Fundamentals

The subject is an introduction to the fundamentals of covering and writing news. It will encompass media literacy skills, quick identification of news events, efficient gathering of information and fast reporting on the various mass media platforms available.

4 icon-arrow-orange
icon-arrow-orange BCM1017 Visual Communication

This subject provides an introduction to the theories and practice of design graphics and photography. It will cover key areas such as principles of design, composition techniques, and camera controls.

4 icon-arrow-orange
icon-arrow-orange BEC1007 Business Economics

This subject covers the fundamental principles of economics for understanding how individuals and firms make decisions. It will focus on the various aspects of the product market: demand and supply, elasticity, market competition and product differentiation. It also includes an overview of macroeconomic indicators, the government’s macroeconomic objectives and policy tools.

4 icon-arrow-orange
icon-arrow-orange BCM1019 Professional Presence & Delivery

The subject covers how to confidently deliver ideas in a variety of professional settings, including business pitching, client engagement and digital presentations. This would involve verbal, nonverbal, and on-camera communication, as well as proper grooming and attire.

4 icon-arrow-orange
icon-arrow-orange BMK1005 Marketing Fundamentals

Generating revenue and leads for opportunity is the lifeblood and core critical function for all businesses. This subject covers the basic concepts and practices of the modern marketing process by leveraging on the understanding of consumer behaviour, market segmentation, target marketing, positioning and marketing mix.

4 icon-arrow-orange
icon-arrow-orange BIA1001 AI & Data Analytics

This subject provides a foundational understanding of Artificial Intelligence (AI) and data analytics. Students will explore core AI concepts, including prompt engineering and ethical use, alongside real-world applications. The course also equips students with basic data analytics skills – such as data cleaning, visualisation, and interpretation – to understand how data informs AI systems and bridges traditional analysis with advanced AI applications.

4 icon-arrow-orange

Expect more hands-on subjects where you are likely to spend most of your time in the studio or going outdoors working on your productions. This is where your Year 1 foundational skills come in handy.

Subject Code Subject Credit Units
icon-arrow-orange BCM2020 Video Content Creation

This subject focuses on production techniques and technology appropriate to video content creation. These include camerawork, storytelling, and post-production editing. In a team, the process of transforming story ideas into effective, polished, audience-ready content will be achieved.  

6 icon-arrow-orange
icon-arrow-orange BCM2021 Audio Content Creation

This subject covers concepts, tools and techniques needed to carry out essential audio operations. This includes the use of field and studio equipment well as editing software for the production of audio content. The use of audio for video will also be taught in addition to the commercialisation of audio materials.

4 icon-arrow-orange
icon-arrow-orange BCM2031 BCM2031 Media Research & Insights (4CUs)

This subject covers fundamental qualitative and quantitative research methods used in media and communication. Topics include planning and executing research activities, applying data analysis to derive actionable insights and using digital tools to analyse audience behaviour and sentiment, with an emphasis on how research supports campaign planning, brand strategy, and message development.

4 icon-arrow-orange
icon-arrow-orange BCM2032 Media Law

This subject looks at the laws, rules and regulations governing the media in Singapore. It focuses on intellectual property, slander and libel laws In relation to the broadcast print and internet media. The subject also addresses ethical issues and considerations in news reporting and gathering.

4 icon-arrow-orange
icon-arrow-orange BCM1020 Work-Integrated Learning

This module teaches essential workplace skills through practical, hands-on experience. It covers how to create a work-based learning plan and use reflective methods to improve knowledge, skills and attitudes in fields like content creation or customer service.

1 icon-arrow-orange
icon-arrow-orange BCM2033 Campaign Planning & Content Strategy

This subject prepares students to plan, develop, and evaluate strategic communication campaigns. It focuses on using audience insights and analytics to set clear objectives, craft brand-aligned messaging, select appropriate content formats and channels, and measure success using key performance indicators (KPIs).

4 icon-arrow-orange
icon-arrow-orange BCM2034 Community & Stakeholder Engagement

This subject prepares students to engage, grow, and sustain meaningful relationships with both external communities and internal stakeholders. It covers the principles of audience segmentation, community engagement strategies, client servicing, and the basics of negotiation.

4 icon-arrow-orange
icon-arrow-orange BCM2035 Creative Lab

A cross-platform narrative production lab where students work in teams to respond to a real-world brief from an internal or external partner. Students will apply storytelling and project management skills to develop, plan and produce long-form content that addresses the required communication or storytelling needs in a collaborative setting.

6 icon-arrow-orange

In your final year, you choose one of two routes to integrate everything you’ve learned:

  • Two-semester Industry Immersion – a year-long internship where you take on real responsibilities and build a strong professional portfolio; or
  • Major Project – a client-facing capstone where you plan, produce and deliver an impactful solution that addresses a communication need or gap.

Subject Code Subject Credit Units
icon-arrow-orange BCM3015 Major Project

This elective is where students bring together all their learning to develop a client-facing communications campaign or a long-form storytelling project. Working in teams, they will research, plan, execute, and present a solution for a real-world brief, integrating strategy, content creation, stakeholder engagement, and analytics.

10 icon-arrow-orange
icon-arrow-orange BCM3016 Guided Work-based Learning

This elective offers students a headstart on their professional experience before the compulsory internship. It is designed for those who prefer hands-on learning, providing full immersion in industry workflows, long-term projects, and networking. This experience bridges the gap between theory and practice, strengthening students’ readiness for employment.

10 icon-arrow-orange

You will also take this set of subjects that equips you with the crucial 21st-century life skills you need to navigate the modern world as an agile, forward-thinking individual and team player.

Subject Code Subject Credit Units
icon-arrow-orange GTP1103 Effective Personal Leadership

This subject examines self-management and self-leadership through an exploration of values and beliefs, necessary for adapting to the world of work. It covers topics such as self-management and awareness, values and ethics, interpersonal communication, teamwork, resilience and emotional intelligence for enhancing leadership capabilities. These can significantly influence careers, relationships, and overall well-being. This subject is a reflective exploration of ‘leadership from within’ to have a greater awareness for the development of attributes required in an effective values-centred leader for oneself and for others.

3 icon-arrow-orange
icon-arrow-orange GTP1203 Career Readiness & Communication

This subject equips students with career preparation skills through better understanding of their career interests, values, skills and aspirations. Topics covered include personal branding, job search strategies, resume and cover letter writing, and interview techniques. In addition, students will gain awareness of workplace communication to succeed in their careers and achieve professional goals.

3 icon-arrow-orange
icon-arrow-orange GTP1303 Current Issues & Critical Thinking

This subject provides a comprehensive introduction to critical thinking by engaging students with current local and global issues. Students will learn to analyse diverse perspectives and uncover underlying assumptions in opinions, evaluate the credibility and bias of information sources, and construct well-reasoned, evidence-based arguments using established critical-thinking frameworks. They will also assess the societal, ethical, and personal implications of contemporary problems, and develop the ability to communicate their conclusions clearly and persuasively, employing appropriate digital tools to support their ideas.

4 icon-arrow-orange
icon-arrow-orange INV1001 Innovation & Entrepreneurship

The subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond. Learners will be taught to apply the Design Thinking framework to develop problem statements, ideate and identify feasible solutions. Learners will be exposed to several tools for prototyping. In addition, commercial awareness will be imbued in learners through various innovation and entrepreneurship concepts or tools. This subject also prepares students to be self-directed lifelong learners who are digital and information literate. It nurtures communicative and collaborative citizens who can use objective analysis in problem-solving.

2 icon-arrow-orange
icon-arrow-orange LSW1002 Sports & Wellness

This subject reinforces the fundamental knowledge learnt on health, fitness, exercise and sports. Hands-on time will be allocated for a greater variety of fitness exercises and sports skills in a recreational setting. In addition, theoretical knowledge such as sports safety and risk management when participating in physical activities will be introduced. Guidance will be provided for improvement of physical fitness, acquiring of sports skills and relating theoretical knowledge to the physical activities.

2 icon-arrow-orange
icon-arrow-orange TGS1002 Global Studies

This subject provides essential skills and knowledge to prepare students for an overseas experience. They will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, they will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment. The subject prepares students to be responsible global citizens and leaders who can contribute to the global community through effective communication and collaboration.

3 icon-arrow-orange
icon-arrow-orange TGS1003 Sustainability & Climate Action

This subject prepares students to be responsible global citizens and future leaders who can contribute to the global community. It introduces the topics of sustainability and explores how human societies can act to build a sustainable future. This subject focuses on the impact of climate change, potential solutions to climate change, and the future of the green economy from global and local perspectives.

3 icon-arrow-orange
icon-arrow-orange BSI3038 Student Internship Programme

This structured programme is designed to link your learning with the real work environment. You will be placed in organisation(s) with opportunities to apply the concepts and skills acquired in the course of your study. Besides reinforcing technical concepts and mastering of skills in areas that you have been trained, the practical training will enable you to build important skills such as problem-solving, communication, teamwork, and to cultivate good attitude and a strong work ethic.

16 icon-arrow-orange

Subject Code Subject Credit Units
icon-arrow-orange GTP1304 Beyond the Classroom: Guided Learning

This subject empowers students to take charge of their personal learning in a chosen area of inquiry. Students will broaden or deepen their knowledge and skills, fostering a proactive approach to lifelong learning. Following a scaffolded process, students will design and execute a personalised learning plan that extends beyond traditional classroom walls. The journey culminates in a curated portfolio that highlights their achievements and growth.

3 icon-arrow-orange

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
min 36 credit units
Diploma Core Subjects
82 credit units
Total Credit Units Completed
min 118 credit units

Career Prospects

Course Review

Course Fees

PET Course Fee

Main

The table below shows the total subsidised fees (inclusive of GST) payable. 

ADMITTED INSINGAPOREANS
(Aged below 40 in the year 2024) 
SINGAPORE PERMANENT RESIDENTSINTERNATIONAL STUDENTS
2025S$3,179.65S$6,509.65S$12,570.15
2024S$3,068.75S$6,298.75S$12,159.25

 

WHEN DO I PAY?

There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2024/2025 are:
Semester 1:  21 April 2025 -19 October 2025
Semester 2:  21 October 2025 -19 April 2026

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.

MORE DETAILS ON FEES AND FINANCE

View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

View the list of scholarships available to A&F students.

Go to Fees & Financial Matters

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