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Course Overview

The course equips students with storytelling skills and techniques in digital communication tools and narratives. Business elements are also incorporated into the curriculum for students to gain holistic insights into media business sector and operations. They will gain perspectives on how organisations can utilise technology and computer-based tools to share their brand stories and messages.

 

With our strong industry partnerships, you will have the opportunity to work on real projects from established clients. Such exposure extends beyond the classroom and provides you with opportunities to be at the forefront of today’s mass communications industry. You will participate in real media events in capacities such as student journalists, social media ambassadors and content producers. You’ll get to hone your skills at our very own Mediabiz Studio which comes with fully equipped TV and radio facilities, including the campus radio station, RadioActive.

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.

Subject
Grade

English Language (EL1)*

1-4

Mathematics (E or A)

1-7

Any three other subjects

1-6
2021 Planned Intake
85
Net ELR2B2 aggregate range (2021 JAE)
6 - 13

Note:

To be eligible for selection, applicants must have sat for one subject listed in this group: Art/Art & Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, Higher Art, Higher Music, History, Introduction to Enterprise Development, Literature in English/Chinese/Malay/Tamil, Media Studies (EL), Media Studies (CL), Music.

In addition to the above,  applicants must also have sat for a different subject listed in this group: Additional Mathematics, Art/Art and Design, Business Studies, Chinese, Combined Humanities, Commerce, Commercial Studies, Creative 3D Animation, Design & Technology, Design Studies, Economics, Elementary Mathematics, Food & Nutrition, Geography, Higher Art, Higher Chinese/Malay/Music/Tamil, History, Introduction to Enterprise Development, Literature in English/Chinese/Malay/Tamil, Malay, Media Studies (EL), Media Studies (CL), Music, Principles of Accounts, Tamil.

* Sijil Pelajaran Malaysia (SPM)/ Unified Examination Chinese (UEC) holders must have a minimum of grade 4 for the relevant English Language subject (e.g. Bahasa Inggeris).

Admissions Exercises

Coursework

What You'll Learn

You will learn basic concepts and skills in journalism, visual communications and marketing to help you build your foundation.

Subject Code Subject Credit Units
BCS1011 Communication & Information Literacy

In this subject, you will learn how to conduct research for relevant information and validate information sources. You will also learn to recognise and avoid plagiarism, and follow standard citation and referencing guidelines when presenting information. In the course of learning, you will be required to plan, prepare and present information appropriately in written and oral form. You will also be taught to consider the Message, Audience, Purpose and Strategy (MAPS) when writing and delivering oral presentations.

2
BCS1013 Persuasive Communication

In this subject, you will be taught how to use persuasive language in written documents. You will be required to use information to your advantage to verbally communicate and convince an audience about your idea, product or service. Skills such as persuasive vocabulary, language features, graphical illustrations, tone and style would also be covered. The Message, Audience, Purpose and Strategy (MAPS) will also be applied when engaging in verbal and written communication.

2
GCC1001 Current Issues & Critical Thinking

This subject presents you with a panoramic view of current local and global issues, which may have long term implications for Singapore. You will learn to apply critical thinking tools to examine current issues, support your views with relevant research and up-to-date data, articulate an informed opinion and mature as civic-minded individuals.

2
LEA1011 Leadership: Essential Attributes & Practice 1

LEAP 1, 2 and 3 are three fundamental subjects that seek to cultivate in you, the attitude, skills and knowledge for the development of your leadership competencies. This character-based leadership programme enables you to develop your life skills through establishing personal core values, which will become the foundation for your leadership credibility and influence.

1
LSW1002 Sports & Wellness

The subject enables students to build a good foundation for healthy living. Students will have the opportunity to participate in hands-on practical sessions where they will experience and develop both physical and technical skills in their chosen sports or fitness activities. Through a structured curriculum that facilitates group participation, practice sessions and mini competitions, students will be able to build lifelong skills such as resilience, leadership, communication and teamwork. Physical activity sessions will also be supplemented by health-related topics that span the dimensions of health, such as diet, nutrition, stress and weight management, to provide students with a holistic approach to healthy living.  This subject also prepares students to be self-directed and accountable for lifelong learning for good health.

2
MCR1001 Career Readiness 1

This Career Readiness programme comprises three core subjects - Personal Management, Career Preparation and Career Management. It seeks to help you understand your career interests, values, personality and skills for career success. It also equips you with the necessary skills for seeking and securing jobs, and to develop professional work ethics.

1

Subject Code Subject Credit Units
BAF1010 Business Accounting

This subject provides you with an understanding of the core accounting principles underlying accounting practice; from the preparation of accounting entries to the financial statements of businesses. It also focuses on how various businesses report the results of their activities in the financial statements.

4
BBS1001 Principles of Management

This subject covers the key management functions of planning, organising, leading and controlling. It addresses the impact of environmental factors that affect business and the relevance of corporate social responsibility in an organisation. It emphasises the roles, responsibilities and challenges faced by supervisors/managers in an organisation.

4
BBT1010 Business Technology & Analytics

This subject provides an overview of how digitalisation and business technology impact the future of work and businesses.  It also encompasses the utilisation of digital information and applications to facilitate decision making and problem solving through data analysis and visualisation.

4
BCM1014 Media Writing

This subject provides a foundation in the principles and concepts involved in writing script for the media. It explores the various stages of script writing which includes conducting research, conceptualising of ideas or stories and producing treatments which lend themselves for commercialisation. Key aspects on writing effective scripts include the various script styles and format will also be covered.

4
BCM1015 Journalism Fundamentals

The subject is an introduction to the fundamentals of covering and writing news. It will encompass media literacy skills, quick identification of news events, efficient gathering of information and fast reporting on the various mass media platforms available.

4
BCM1017 Visual Communication

This subject provides you with an introduction to the ideation, theories and practices of graphics design. It focuses on the fundamentals of design and process from the conceptualisation, production to post-production. Other areas covered in the subject include basic photography and optimisation of graphics for traditional and digital platforms.

4
BCM1018 Digital Media Fundamentals

This subject introduces students to the fundamentals of User Experience Design (UxD) methods and tools where students will learn to produce user-centric digital deliverables.

4
BEC1007 Business Economics

The subject covers the fundamental principles of economics for understanding how individuals and firms make decisions. It will focus on the various aspects of the product market: demand and supply, elasticity, market competition, product differentiation. The subject includes an overview of macroeconomic indicators, the government’s macroeconomic objectives and policy tools.

4
BRM1005 Marketing Fundamentals

This subject provides an understanding of the basic concepts and practices of modern marketing. It focuses on the marketing role and the tools utilised by marketers in developing the appropriate marketing mix for target market segments.

4

Expect more hands-on subjects where you are likely to spend most of your time in the studio or going outdoors working on your productions. This is where your Year 1 foundational skills come in handy.

Subject Code Subject Credit Units
BCS1012 Workplace Communication

In this subject, you will be taught how to conduct effective meetings while applying team communication strategies and the skills for documenting meeting notes. You will be required to write clear emails, using the appropriate format, language, tone and style for an audience. You will also be taught to communicate appropriately in and for an organisation when using various platforms. In all aspects, the principles of applying Message, Audience, Purpose and Strategy (MAPS) will be covered.

2
BGS1002 Global Studies

This subject provides essential skills and knowledge to prepare students for an overseas experience. They will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, they will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment. The subject prepares students to be responsible citizens and leaders who can contribute to the global community through effective communication and collaboration.

3
BGS1003 Managing Diversity at Work*

This subject explores the concepts of identity, diversity and inclusion at the workplace. It examines the relationship between identity and diversity, the benefits and challenges of diversity and the strategies that promote inclusion and inspire collaboration in a diverse workplace. Examples of the elements of diversity covered in this subject include nationality, generation, ethnicity and gender. The subject prepares students to be responsible citizens and leaders who can contribute to the global community through effective communication and collaboration.

3
BGS1004 Global Citizenship & Community Development*

Students will examine the meaning and responsibilities of being a Global Citizen, in order to contribute towards a more equitable and sustainable world. In addition, students will learn how sustainable solutions can support community development, and, execute and critique a community action plan that addresses the needs of a specific community/cause. The subject prepares students to be responsible citizens and leaders who can contribute to the global community through effective communication and collaboration.

3
BGS1005 Expressions of Culture*

This subject provides a platform for an understanding of culture and heritage through modes of expression. Students will be introduced to global and local cultures via everyday objects, places and human behaviour seen through time and space. Students will explore issues and challenges in culture and heritage sustainability in community, national and global contexts. The subject prepares students to be responsible citizens and leaders who can contribute to the global community through effective communication and collaboration.

3
BIN1001 Innovation & Entrepreneurship

The subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond.  Learners will be taught to apply the Design Thinking framework to develop problem statements, ideate and identify feasible solutions. Learners will be exposed to several tools for prototyping. In addition, commercial awareness will be imbued in learners through various innovation and entrepreneurship concepts or tools. This subject also prepares students to be self-directed lifelong learners who are digital and information literate. It nurtures communicative and collaborative citizens who can use objective analysis in problem-solving.

2
LEA1012 Leadership: Essential Attributes & Practice 2

LEAP 1, 2 and 3 are three fundamental subjects that seek to cultivate in you, the attitude, skills and knowledge for the development of your leadership competencies. This character-based leadership programme enables you to develop your life-skills through establishing personal core values, which will become the foundation for your leadership credibility and influence.

1
MCR1002 Career Readiness 2

This Career Readiness programme comprises three core subjects – Personal Management, Career Preparation and Career Management. It seeks to help you understand your career interests, values, personality and skills for career success. It also equips you with the necessary skills for seeking and securing jobs, and to develop professional work ethics.

1
TGL1001 Guided Learning

The subject introduces students to the concepts and process of self-directed learning in a chosen area of inquiry. The process focusses on four stages: planning, performing, monitoring and reflecting. Students get to plan their individual learning project, refine and execute the learning plan, as well as monitor and reflect on their learning progress and project. The learning will be captured and showcased through a curated portfolio. The self-directed learning project will broaden and/or deepen a student’s knowledge and skills. Students will enhance their problem solving and digital literacy skills through this subject.

3

* Students must choose to take either one of these three subjects or TGL1001 Guided Learning.

Subject Code Subject Credit Units
BCM2020 Video Production

This subject focuses on production techniques and technology appropriate to video production. Key aspects of producing a video include infusing of content, technical and aesthetics concerns, production processes as well as strategic business related framework. In a team, the process of transforming story ideas into effective or aesthetic video format will be achieved.

4
BCM2021 Audio Production

This subject covers concepts, tools and techniques needed to carry out essential audio operations. This includes the use of field and studio equipment as well as editing software for the production of audio clips. The use of audio for video will also be taught in addition to the commercialisation of audio materials.

4
BCM2024 Media Research & Analysis

The subject provides you with an overview of research in the media industry, and its purposes and uses. You will explore a wide range of media research methods and their usefulness in helping businesses in decisionmaking. This includes the appreciation of appropriate tools that will help formulate sound recommendations that meet the organisation’s objectives.

4
BCM2026 Mobile Journalism

This subject will train students to conceptualise and produce journalistic stories that make use of social media tools and mobile devices.

3
BCM3012 Digital Content Management

The subject will cover the management of digital content, which involves planning, production and delivery. It will also cover appropriate digital tools for different media channels and propose effective digital communication strategies for a business environment.

4
BMK2023 Digital & Social Media Marketing

Digital & Social Media Marketing is the buzz word in today’s digitalised world. This subject offers you understanding into the theories and practices of digital and social media marketing strategy and tools in the context of a company overall marketing strategy.

4

Subject Code Subject Credit Units
BCM2019 Digital Journalism

The subject is an introduction to the basics of digital news production. Through a multimedia approach, you will learn how to create quality journalistic content specifically for the digital platform, from planning, reporting, editing to determine the best use of digital and mobile technologies and tools.

4
BCM2023 News Centre Management

This subject introduces students to the management of the News Centre. Students will be exposed to the fundamentals of the business of the News Centre, including budgeting, resource planning and the commercialisation of the deliverables.

4

Subject Code Subject Credit Units
BCM2028 Integrated Media Management

This subject introduces students to the management behind the integrated media productions. Students will be exposed to the fundamentals of the business of integrated media productions, including budgeting, resource planning and the commercialisation of the deliverables.

4
BCM2029 Integrated Media Production

This subject aims to equip students with the knowledge to create content using integrated resources to produce deliverables for different media platforms.

4

Here is where you will fully integrate and apply your knowledge and skills by going on a 6-month internship. You will also embark on your Major Project where your work may eventually be adopted by your client!

Subject Code Subject Credit Units
BSI3026 Student Internship Programme

This structured programme is designed to link your learning with the real work environment. You will be placed in organisation(s) with opportunities to apply the concepts and skills acquired in the course of your study. Besides reinforcing technical concepts and mastering of skills in areas that you have been trained, the practical training will enable you to build important skills such as problem-solving, communication, teamwork, and to cultivate good attitude and a strong work ethic.

16
LEA1013 Leadership: Essential Attributes & Practice 3

LEAP 1, 2 and 3 are three fundamental subjects that seek to cultivate in you, the attitude, skills and knowledge for the development of your leadership competencies. This character-based leadership programme enables you to develop your life-skills through establishing personal core values, which will become the foundation for your leadership credibility and influence.

1
MCR1003 Career Readiness 3

This Career Readiness programme comprises three core subjects – Personal Management, Career Preparation and Career Management. It seeks to help you understand your career interests, values, personality and skills for career success. It also equips you with the necessary skills for seeking and securing jobs, and to develop professional work ethics.

1

Subject Code Subject Credit Units
BCM3011 Major Project (Communications & Media Management)

This subject takes the form of a final project. It allows you to propose and develop one that showcases the knowledge, skills and abilities that you have gained through the CMM course. Working in a team, you will be given the freedom to develop your project within a supervisory relationship with you lecturers. In addition, you will also document and reflect on your project outcomes. You will also be taught basic project management skills such as proposal planning and crafting, budget planning and management, and drawing up timelines.

8
BCM3014 Media Business & Management

This subject covers key concepts in media business and management. Students will gain an understanding of the considerations behind business decisions and the impact these decisions have on media business operations.

3
BLM3016 Media Law

The subject looks at the laws, rules and regulations governing the media in Singapore. It focuses on intellectual property, slander and libel laws in relation to the broadcast, print and Internet media. The subject also addresses ethical issues and considerations in news reporting and gathering.

4

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
40 credit units
Diploma Core Subjects
82 credit units
Total Credit Units Completed
min 122 credit units

Career Prospects

Course Review

Course Fees

PET Course Fee

Main

The table below shows the total subsidised fees (inclusive of GST) payable. 

ADMITTED IN SINGAPOREANS
(Age below 40 in the year 2021) 
SINGAPORE PERMANENT RESIDENTS INTERNATIONAL STUDENTS
2021 S$2,987.50 S$6,117.50 S$11,150.70
2020 S$2,977.00 S$6,107.00 S$10,940.20

 

WHEN DO I PAY?

There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2021/2022 are:
Semester 1:  19 April 2021 – 17 October 2021 
Semester 2:  18 October 2021 – 17 April 2022

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.

MORE DETAILS ON FEES AND FINANCE

View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

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