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DIM2387 |
Design for Screen
This subject will introduce the process and principles of user-centered design for designers to identify needs and opportunities for positive interaction based on user personas. Using appropriate tools, it will cover the creation of interactive screen design for desktop, tablet and mobile devices, usability and interaction principles, interface design elements, wireframes and screen flow for prototyping.
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4 |
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DIM2388 |
Visual Identity
This subject provides knowledge in planning an effective brand strategy and the implementation of a brand proposal. It will reinforce the importance of a brand strategy, and focus on synthesising a brand blueprint, constructing a brand architecture, conceptualising and designing a logo with the create of a coherent and unified identity system across brand touchpoints.
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4 |
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DIM3380 |
Integrated Campaign
This subject introduces several aspects of the new economy and how marketing and advertising can effectively deliver timely and relevant advertising messages to achieve business objectives. It will focus on how strategic, collaborative, and promotional marketing can be communicated effectively through various marketing channels in a consistent and persuasive message.
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4 |
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DIM1371 |
Motion Graphics
This subject will introduce the techniques and process of producing animated visuals in a time-based sequence software. It will cover animated design solutions beyond the traditional static print medium.
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2 |
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DIM2389 |
Studio Project 1
This subject covers in-depth research and analysis of information to identify problems based on insights gathered. Through the ideation and creative process, solutions are then proposed, in the form of a brand identity for a product, service, or organization.
Technical and production skills taught in previous subjects are integrated into a well-resolved cross-platform solution with the creation of multiple deliverables and touchpoints. This includes project management, time management, and presentation skills.
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6 |
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DIM2390 |
Digital Innovation
This subject focuses on the role of technology in design and how technology can be used to solve problems or create an immersive experience for consumers. Topics will cover current and emerging technologies in modern society, digital product design principles, and how to integrate technology for an innovative user experience.
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4 |
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DIM2400 |
Brand & Design Strategy
This subject covers the conceptualisation of an effective brand strategy and the implementation of a brand proposal. Topics include the analysis of competitive landscape, importance of a brand strategy, how to synthesize a brand blueprint, construct a brand architecture, conceptualise and design brand marks, and create a coherent and unified identity system across brand touchpoints.
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4 |
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DIM2401 |
UXUI Design
This subject introduces students to the fundamentals of UX/UI design with a strong focus on how users navigate digital content and how thoughtful structure influences perception and clarity. Students will learn to design screen flows that are intuitive, purposeful and sensitive to user needs, while beginning to consider how tone and hierarchy reflect a brand’s intended positioning. Students will conduct lightweight user research, develop task flows, wireframe key screens, gain awareness about basic responsive layout awareness and build interactive prototypes using industry-standard tools.
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4 |
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DIM2402 |
Design Studio: Brand
A practice-based studio that delves into branding and identity design. Students will develop brand solutions that align with contemporary market trends and consumer experiences. Key areas of learning include market research and proposal conceptualisation, exploration and iterative process, production skills for online and offline touchpoints, project management techniques, and effective presentation skills. Industry briefs may be introduced in the subject.
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6 |
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DIM3383 |
Brand Activation
This subject covers the translation of brand strategy into tangible, on-the-ground experiences. Students will learn to design retail systems, pop-up experiences, and activation campaigns that amplify brand presence and create lasting consumer impressions and engagement.
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4 |
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DIM3384 |
Advertising & Creative Strategy
This subject explores strategic thinking in the context of persuasive communication, with a focus in marketing and advertising context. Students will learn to develop creative strategies and ideas, craft compelling messages, and design campaigns for diverse platforms, such as social-first, experiential, and integrated media, to shape influence in today's attention economy.
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4 |
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DIM2403 |
Digital Innovation
This subject introduces students to the creative use of technology to design spatial and sensory experiences. Topics may include ermerging technology like AR/VR, projection mapping, and interactive systems, enabling students to integrate immersive environments into communication design projects.
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2 |
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DIM3385 |
Design Studio: Experience
This subject explores how design can shape immersive and engaging experiences across multiple touchpoints, including digital platforms, interactive spaces, and audience-facing installations. Working in response to live briefs from industry clients, students will investigate how people interact with content in public or shared environments, and develop concepts that shape how audiences experience, engage with, or interpret those moments and messages. Students will engage in iterative design explorations such as journey maps, low-fidelity prototypes, narrative touchpoints, and screen-based or ambient interactions. Emphasis is placed on designing how people move through, respond to, and make meaning from experiences over time, equipping students to design for evolving modes of interaction across both digital and physical formats.
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6 |
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