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Diploma in Marketing (T67)
Course Overview
How did Apple become one of the world’s most recognisable and loved brands? The answer lies in the power of marketing - the art and science that shape consumer perceptions and keep brands ahead of the competition through the management of the 4Ps: Product, Price, Promotion, and Place.
As the only polytechnic marketing diploma in Singapore, this course equips you with the knowledge and in-demand skills to thrive as a digitally savvy, agile marketer with a green mindset, preparing you for success in today’s AI-powered digital economy.
The course builds essential marketing expertise to develop well-rounded marketers, aligned with industry trends, technological shifts and innovations. You’ll gain customer and market insights by leveraging consumer psychology and analytics, while mastering digital marketing, branding, storytelling, content creation, communications, and sustainability in marketing, as you experiment with the latest marketing technology (MarTech) tools, from Generative AI to next-gen apps that let you create, analyse and test bold marketing ideas.
Engage in gamified modules and simulation games that make learning dynamic and interactive, motivating you to apply your knowledge to assignments and projects. Work on real-world client projects with brands such as Starbucks, Nespresso, Razer and Frasers Property. Broaden your exposure through industry engagements, certifications from Google, HubSpot and LinkedIn, and eye-opening overseas learning trips and student internships.
RICH INDUSTRY PARTNERSHIPS
Work with industry clients from SMEs to MNCs such as Starbucks, Nespresso, Frasers Property, Kepple Club, and Siloso Beach Resort.
CERTIFIED FOR THE INDUSTRY
Attain industry recognised certifications that include Google, Hubspot and LinkedIn.
MULTIDISCIPLINARY APPROACH
Explore the design thinking and cross-disciplinary approach that is integrated into the curriculum to develop all-rounded future marketers.
Entry Requirements
To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.
Subject
Grade
English Language (EL1)*
1-6
Mathematics (E or A)
1-6
Any one of the subject in the 2nd group of relevant subjects for ELR2B2-B Aggregate Type
- Art
- Business Studies
- Combined Humanities
- Economics
- Geography
- Higher Art
- Higher Music
- History
- Humanities (Social Studies, Literature in English)
- Humanities (Social Studies, Literature in Chinese)
- Humanities (Social Studies, Literature in Malay)
- Humanities (Social Studies, Literature in Tamil)
- Humanities (Social Studies, History)
- Humanities (Social Studies, Geography)
- Intro to Enterprise Development
- Literature in English
- Literature in Chinese
- Literature in Malay
- Literature in Tamil
- Media Studies (English)
- Media Studies (Chinese)
- Music
- Principles of Accounts
1-6
2026 Planned Intake
75
Net ELR2B2 aggregate range (2026 JAE)
9 - 13
*Sijil Pelajaran Malaysia (SPM)/ Unified Examination Chinese (UEC) holders must have a minimum of grade 6 for the relevant English Language subject (e.g. Bahasa Inggeris).
Early Admissions Exercise (EAE)
Joint Admissions Exercise (JAE)
Joint Polytechnic Admissions Exercise (JPAE)
Direct Admissions Exercise (DAE)
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“Through the industry visit, the students showed keen interest in how sustainability and innovation come together at Razer. With familiarity towards our products, their inquisitive questions about mobilising real-world change and contributing to the larger sustainability movement showcased a generation driven to create positive impact.”
Shanice See
Global Sustainability Analyst, Razer Inc.
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There’s never a dull moment in Marketing, with abundant opportunities to develop yourself into an Articulate individual and a Bold marketer who will Lead with a critical mind. Participate in student activities, go on learning journeys, join industry events and participate in marketing competitions. Experience interesting and meaningful local and overseas internship programmes.
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Empowering students through industry-relevant collaborations, our Diploma in Marketing students partnered with Nespresso to develop strategies that strengthen awareness and engagement for its subscription plans, including offerings designed specifically for students. They conducted market research, identified youth insights, and crafted creative communication ideas to better connect the brand with younger consumers.
This real-world collaboration provided invaluable exposure to contemporary marketing challenges, enabling students to sharpen both strategic and creative capabilities while building strong portfolio pieces. It is yet another example of how authentic industry projects prepare our students for future-ready marketing careers.
- Year 1
- Year 2
- Year 3
- TPFun
Start off by building a strong foundation in the fundamentals of business, then develop acumen for the world of business. Explore the importance of marketing, analytics, finance, technology and management in the overall business environment.
| Subject Code | Subject | Credit Units | ||
|---|---|---|---|---|
| BAF1010 | Business Accounting
This module provides students with an understanding of core accounting principles from the preparation of accounting entries to the financial statements of businesses. In addition to gaining practical knowledge of accounting, students will also learn to perform financial ratio analysis to draw critical insights, assess business performance and make impactful recommendations to management for improvement. |
4 | ||
| BBS1001 | Business Psychology & Management
This subject introduces foundational management functions and how these practices are undergirded by psychology concepts and principles. It explores how fundamental psychology principles such as motivation, group dynamics, and leadership can provide insights into human behaviours and factors that should inform management practices relating to planning, organising, leading and controlling. It will highlight the importance of interpersonal and & teamwork skills in a business environment. |
4 | ||
| BBT1010 | Business Technology & Analytics
This subject provides an overview of how digitalisation and business technology impact the future of work and businesses. It also encompasses the utilisation of digital information and applications to facilitate decision making and problem solving through data analysis and visualisation. |
4 | ||
| BEC1007 | Business Economics
This subject covers the fundamental principles of economics for understanding how individuals and firms make decisions. It will focus on the various aspects of the product market: demand and supply, elasticity, market competition and product differentiation. It also includes an overview of macroeconomic indicators, the government’s macroeconomic objectives and policy tools. |
4 | ||
| BLO1001 | Statistics for Business
This subject develops proficiency in basic data analysis. It introduces statistical concepts in data analysis, to support human-in-the-loop decision-making in the business context. Statistical computations will be done using computer software applications to enhance digital skillsets. |
4 | ||
| BMK1005 | Marketing Fundamentals
Generating revenue and leads for opportunity is the lifeblood and core critical function for all businesses. This subject covers the basic concepts and practices of the modern marketing process by leveraging on the understanding of consumer behaviour, market segmentation, target marketing, positioning and marketing mix. |
4 |
| Subject Code | Subject | Credit Units | ||
|---|---|---|---|---|
| BAF1013 | Finance & Accounting for Decision Making
This is an introductory subject in finance and management accounting. This subject introduces key finance and accounting concepts required by students to make sound business decisions. Students will also learn fundamental management accounting concepts in business planning, decision-making and cost control. Upon completion, students will become more effective decision makers and make informed business decisions. |
4 | ||
| BCM1017 | Visual Communication
This subject provides an introduction to the theories and practice of design graphics and photography. It will cover key areas such as principles of design, composition techniques, and camera controls. |
4 | ||
| BEC1008 | Global Economics
The subject introduces the entity of a national economy and the structure which it exists in relationship with other economies on a global scale examining economic management by the government as it navigates macro and global economic issues such as cashless society, cryptocurrency and global sustainability. The subject focuses on using case studies and current events to enable learners to experience the complexity of macro and global economic systems from the perspectives of economic management and firms. |
4 | ||
| BHT1010 | Introduction to Hospitality & Tourism
This subject provides an overview of the multi-faceted hospitality and tourism industry and their key sectors. It introduces common terminologies used and covers the various theories on travel and tourism. It also highlights the interplay between demand and supply forces of the two industries and explores the major issues faced by them. It lays the foundation for future applications where decisions can be made about the hospitality and tourism industry. |
4 | ||
| BHT1024 | Tourism Geography
This subject provides insights into the interconnectedness of places, people and landscapes of which tourism is a facet due to the social, cultural and economic activities present at tourist destinations. Topics covered include a spectrum of different types of special interest tourism and niche experiences such as ecotourism and wellness tourism. |
4 | ||
| BLM1007 | Business Law
This subject provides you with a working knowledge of the general principles of law that are important to business. Topics covered include contract, negligence, sale of goods, intellectual property and e-commerce. |
4 | ||
| BLM1008 | Legal Systems
The subject will provide an overview of the legal system of Singapore and its various aspects, in particular, the 3 arms of government, being the Judiciary, the Legislature and the Executive. |
4 | ||
| BLM1009 | Legal Methods
The subject covers strategies, techniques and skills involved in legal work. These include the understanding of the sources of law, classifying the various types of law, legal research, reading the law and interpreting statutes with a keen sense of attention to detail. |
4 | ||
| BLO1007 | Supply Chain Management & Technology
The subject provides an overview of the relationship between supply chain management and logistics management, and their impact on the success of organisations. It focuses on how the major functional components interact with one another to meet customers’ requirements and on the application of technology, a key driver of business operations in the supply chain. |
4 |
Learn to solve real life marketing challenges through a 360 degree approach leveraging on strategy, creativity, data analytics, marketing communications and storytelling.
| Subject Code | Subject | Credit Units | ||
|---|---|---|---|---|
| BMK2030 | Consumer Psychology & Insights
This subject provides an understanding of consumer psychology in the buying process. It focuses on the internal and external forces affecting customers' buying decisions in a variety of contexts. You will learn to gather insights on the consumers to derive desired outcomes in the consumer decision-making journey. |
4 | ||
| BIA2001 | Applied Analytics
This subject aims to provide students with a comprehensive understanding of advanced analytical techniques and their practical applications across various fields. Students will be grounded in the data analytics life cycle and will learn techniques to ingest, process, and analyse data using predictive analytics. This will enable them to translate complex data into actionable insights. Additionally, students will enhance their critical thinking, problem-solving and communication skills, ensuring accurate data interpretation and effective presentation of insights for decision-making. |
4 | ||
| BMK2031 | Creativity & Marketing Innovations
This subject provides an understanding of the creative process and practical issues in marketing innovation. You can look forward to learning about Marketing Technology (MarTech) tools and other emerging technologies in marketing to create effective communication messages, generate ideas for innovative products & services to achieve marketing success. |
4 | ||
| BMK2032 | Digital Marketing Strategy & Analytics
This subject provides you with a comprehensive understanding of digital marketing strategies and the tools required to measure and optimise online marketing campaigns. Through a combination of theory and practical exercises, students will learn how to leverage various digital channels effectively and utilise web analytics to make data-driven marketing decisions. You will also earn industry-recognised certifications in the subject. |
4 | ||
| BCE2001 | Digital Marketing
This subject examines how digital technology has transformed marketing, from core concepts to consumer behaviour. It explores digital and social media tactics for engaging customers and highlights the importance of measuring the effectiveness of digital marketing strategies. |
4 | ||
| BMK2034 | Marketing Communications & Public Relations
This subject offers an in-depth understanding of the vital role that effective communication plays in marketing and brand management. You will learn about the various paid, earned, and own marketing communication channels and strategies to develop integrated marketing communication campaigns that resonate with target audiences and build strong brand reputations. |
4 | ||
| BMK2035 | Building & Managing Brands
One of the most valuable assets of an organisation is the brand that it has invested in and developed over time. This subject explores the strategic discipline of building, maintaining, and enhancing brand equity in a competitive marketplace. You will be equipped with the knowledge and skills to develop effective brand strategies, manage brand identities, and create meaningful brand experiences that resonate with consumers. |
4 | ||
| BMK2037 | E-Commerce Management
This subject explores the strategies, technologies, and best practices involved in successfully managing and operating an e-commerce business. You will be equipped with the knowledge and skills to navigate the rapidly evolving omni-channel landscape, develop effective online business models, and optimise digital channels to drive sales and customer satisfaction. |
4 | ||
| BMK2036 | Product Marketing
This subject delves into the strategic discipline of effectively promoting and positioning products in the market. You will be equipped with the knowledge and skills to develop and manage products and product portfolios, as well as creating value propositions for target audiences. Topics on sustainable product development will also be explored. |
4 |
Immerse yourself in the world of digital marketing and e-commerce through working with our industry partners from a wide spectrum of industries. Sharpen your knowledge and skills through your major project and internship in specialised areas of marketing.
| Subject Code | Subject | Credit Units | ||
|---|---|---|---|---|
| BMK3022 | Sustainability in Marketing
This subject explores the intersection of marketing and sustainability, emphasising the importance of responsible business practices and their impact on society and the environment. You will be equipped with the knowledge and skills to develop sustainable marketing strategies that prioritise long-term social, environmental, and economic well-being. |
4 | ||
| BMK3015 | Major Project
This subject takes the form of a final project which provides you with the opportunity to apply knowledge and skills learned in the Marketing course. Working in a team, you will identify real-life problems, conduct independent research and analysis, and provide a proposal and formal presentation. You will acquire project management skills including proposal planning and crafting, budget planning and timeline management. |
8 | ||
| BMK3018 | Contemporary Topics in Digital Marketing*
This subject gives you the opportunity to pursue relevant industry certification in digital marketing. You will learn the industry’s best practices in various areas, as well as stay current with the emerging trends in marketing, enabling you to be industry-relevant. |
4 | ||
| BMK3025 | Experiential Marketing*
This subject focuses on creating memorable and immersive experiences that connect brands with consumers on a deeper level. This course explores the principles, strategies, and techniques of experiential marketing, enabling students to design and execute impactful campaigns that engage and resonate with target audiences. |
4 | ||
| BSE2001 | Business Development*
This subject is designed to equip students with the essential skills and knowledge to identify and seize business opportunities, build and maintain strategic partnerships, and foster sustainable growth. The subject covers key aspects such as opportunity identification, relationship management, communication skills, negotiation skills, and cultural competence. Through a combination of theoretical insights and practical applications, students will learn to navigate the complexities of business development in a dynamic and globalised market. |
4 | ||
| BMK3024 | Brand Storytelling*
This subject delves into the art of creating compelling narratives that connect with audiences on an emotional level and strengthen brand identity. It explores the principles, strategies, and techniques of brand storytelling, enabling you to craft authentic and impactful stories that resonate with consumers and drive brand loyalty. |
4 |
* Elective Subjects
The curriculum is subject to change at the discretion of the school to ensure academic relevance and quality.
You will also take this set of subjects that equips you with the crucial 21st-century life skills you need to navigate the modern world as an agile, forward-thinking individual and team player.
| Subject Code | Subject | Credit Units | ||
|---|---|---|---|---|
| GTP1103 | Effective Personal Leadership
This subject examines self-management and self-leadership through an exploration of values and beliefs, necessary for adapting to the world of work. It covers topics such as self-management and awareness, values and ethics, interpersonal communication, teamwork, resilience and emotional intelligence for enhancing leadership capabilities. These can significantly influence careers, relationships, and overall well-being. This subject is a reflective exploration of ‘leadership from within’ to have a greater awareness for the development of attributes required in an effective values-centred leader for oneself and for others. |
3 | ||
| GTP1203 | Career Readiness & Communication
This subject equips students with career preparation skills through better understanding of their career interests, values, skills and aspirations. Topics covered include personal branding, job search strategies, resume and cover letter writing, and interview techniques. In addition, students will gain awareness of workplace communication to succeed in their careers and achieve professional goals. |
3 | ||
| GTP1303 | Current Issues & Critical Thinking
This subject provides a comprehensive introduction to critical thinking by engaging students with current local and global issues. Students will learn to analyse diverse perspectives and uncover underlying assumptions in opinions, evaluate the credibility and bias of information sources, and construct well-reasoned, evidence-based arguments using established critical-thinking frameworks. They will also assess the societal, ethical, and personal implications of contemporary problems, and develop the ability to communicate their conclusions clearly and persuasively, employing appropriate digital tools to support their ideas. |
4 | ||
| INV1001 | Innovation & Entrepreneurship
The subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond. Learners will be taught to apply the Design Thinking framework to develop problem statements, ideate and identify feasible solutions. Learners will be exposed to several tools for prototyping. In addition, commercial awareness will be imbued in learners through various innovation and entrepreneurship concepts or tools. This subject also prepares students to be self-directed lifelong learners who are digital and information literate. It nurtures communicative and collaborative citizens who can use objective analysis in problem-solving. |
2 | ||
| LSW1002 | Sports & Wellness
This subject reinforces the fundamental knowledge learnt on health, fitness, exercise and sports. Hands-on time will be allocated for a greater variety of fitness exercises and sports skills in a recreational setting. In addition, theoretical knowledge such as sports safety and risk management when participating in physical activities will be introduced. Guidance will be provided for improvement of physical fitness, acquiring of sports skills and relating theoretical knowledge to the physical activities. |
2 | ||
| TGS1002 | Global Studies
This subject provides essential skills and knowledge to prepare students for an overseas experience. They will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, they will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment. The subject prepares students to be responsible global citizens and leaders who can contribute to the global community through effective communication and collaboration. |
3 | ||
| TGS1003 | Sustainability & Climate Action
This subject prepares students to be responsible global citizens and future leaders who can contribute to the global community. It introduces the topics of sustainability and explores how human societies can act to build a sustainable future. This subject focuses on the impact of climate change, potential solutions to climate change, and the future of the green economy from global and local perspectives. |
3 | ||
| BSI3043 | Student Internship Programme
This structured programme is designed to link your learning with the real work environment. You will be placed in organisation(s) with opportunities to apply the concepts and skills acquired in the course of your study. Besides reinforcing technical concepts and mastering of skills in areas that you have been trained, the practical training will enable you to build important skills such as problem-solving, communication, teamwork, and to cultivate good attitude and a strong work ethic. |
16 |
| Subject Code | Subject | Credit Units | ||
|---|---|---|---|---|
| GTP1304 | Beyond the Classroom: Guided Learning
This subject empowers students to take charge of their personal learning in a chosen area of inquiry. Students will broaden or deepen their knowledge and skills, fostering a proactive approach to lifelong learning. Following a scaffolded process, students will design and execute a personalised learning plan that extends beyond traditional classroom walls. The journey culminates in a curated portfolio that highlights their achievements and growth. |
3 |
Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
min 36 credit units
Diploma Subjects-Core Subjects
72 credit units
Diploma Subjects-Elective Subjects
12 credit units
Total Credit Units Completed
min 120 credit units
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“Choosing the Diploma in Marketing at Temasek Polytechnic was one of the best decisions I’ve made. The course gave me real exposure to the industry - from working with actual clients to coming up with creative strategies that hit real KPIs. It wasn’t just about learning in class; it was about applying it in the real world.
As a national swimmer, juggling training and school wasn’t easy, but the support I received from my lecturers and classmates made all the difference. They understood my journey, believed in me, and always had my back. I’m really grateful for that - it’s something I’ll never forget.”
Ardi Zulhilmi Bin Mohamed Azman
Class of 2024
National Swimmer
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“Choosing the Diploma in Marketing was definitely one of the best choices I made! The lessons and projects enabled me to create realistic and creative marketing solutions for companies like Sennheiser, Seoul Garden and KOSÉ!
The skills and knowledge that I picked up during my polytechnic journey have also enabled me to overcome the challenges when starting a student-based marketing agency. My experience has definitely helped me to build up my confidence, and prepared me well to be work-ready!"
Lua Keng Koon
Temasek Polytechnic-ACCA Singapore Skills Mastery Award recipient
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“The ‘what’ was great, the ‘who’ was even better. As a student in the Diploma in Marketing, we received an experience that blended theory with real-life experience.
However, it was the lecturers that pushed my passion in marketing and served as mentors both professionally and personally. Today, I still reflect on the learnings that they have given me. For that, I am extremely thankful.”
Jonathan Lee
Co-founder,
Start Something Studios
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MKG Students Shine at PRISM Awards 2025
Outstanding Communications Student Project
At the PRISM Awards 2025, a team from the Diploma in Marketing achieved national recognition by winning the Outstanding Communications Student Project award for their campaign titled “Craft Your Future”. Competing against submissions from multiple Institutes of Higher Learning and universities, the Marketing students distinguished themselves through their strong strategic thinking, creativity, and disciplined execution.
The award reflects the team’s ability to translate insights into an impactful communication campaign, demonstrating excellence in research, storytelling, and audience engagement. Their win reinforces the quality of project-based learning within the Diploma in Marketing and highlights the School’s continued commitment to nurturing industry-ready communication talent. It also underscores how student-led innovation and perseverance, evident in their rigorous preparation and collaboration, can shine on a national stage.
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MKG Students Shine at PRISM Awards 2025
Outstanding Communications Student
The Diploma in Marketing is proud to celebrate Marketing student, Lim Rui Ying, who was awarded Outstanding Communications Student at the PRISM Awards 2025. This accolade recognises individual excellence among students across Singapore, evaluating communication capability, strategic thinking, and personal achievements within the field.
Rui Ying’s recognition reflects her strong academic foundation, creativity, and commitment to producing work of high professional quality. Her ability to apply marketing and communication principles with clarity and purpose resonated strongly with the judges. Her achievement underscores the calibre of students within the Diploma in Marketing and affirms the School’s ongoing efforts to prepare graduates who are well-equipped to contribute meaningfully to the communications industry.
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Contact
- bushotline@tp.edu.sg
- Website: https://www.tp.edu.sg/bus
-
School of Business
Temasek Polytechnic
Central Block 26
21 Tampines Ave 1
Singapore 529797
