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Course Overview

Have you wondered what makes brands like Apple and NIKE well-known? In today’s ever-crowded marketplace, marketing plays a crucial role in helping brands differentiate themselves from competitors through the management of Product, Price, Place and Promotion. The only polytechnic marketing diploma in Singapore, this course offers specialisations in Branding & Digital Marketing and E-Commerce & Retail Marketing, preparing you to seize employment and entrepreneurial opportunities in the digitally driven, AI-powered economy.


You will leverage innovative and experiential learning experiences, which will prepare you for a career in diverse and thriving industries that require sought-after skills in digital and social media marketing, marketing communications, branding, consumer insights, marketing analytics, e-commerce and retail marketing. You will build a strong foundation in business, develop functional competencies in marketing and prepare for entry into the marketing profession as agile critical thinkers and innovative marketing strategists.


Through client-based projects, industry engagement, certified courses by Google, HubSpot, LinkedIn, Twitter etc., and overseas study trips, you will witness theories put into practice in the real world and value the psychology behind marketing techniques across multiple industries.



What is MKG?


Delivering Innovative Marketing Solutions


AI-Powered Marketing Strategists


Sharpening Marketing Agility

     Watch this to find out more.



Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.


English Language (EL1)*


Mathematics (E or A)


Any one of the subject in the 2nd group of relevant subjects for ELR2B2-B Aggregate Type

  • Art
  • Business Studies
  • Combined Humanities
  • Economics
  • Geography
  • Higher Art
  • Higher Music
  • History
  • Humanities (Social Studies, Literature in English)
  • Humanities (Social Studies, Literature in Chinese)
  • Humanities (Social Studies, Literature in Malay)
  • Humanities (Social Studies, Literature in Tamil)
  • Humanities (Social Studies, History)
  • Humanities (Social Studies, Geography)
  • Intro to Enterprise Development
  • Literature in English
  • Literature in Chinese
  • Literature in Malay
  • Literature in Tamil
  • Media Studies (English)
  • Media Studies (Chinese)
  • Music
  • Principles of Accounts
2023 Planned Intake
Net ELR2B2 aggregate range (2023 JAE)
8 - 15

*Sijil Pelajaran Malaysia (SPM)/ Unified Examination Chinese (UEC) holders must have a minimum of grade 6 for the relevant English Language subject (e.g. Bahasa Inggeris).

Admissions Exercises


What You'll Learn

Start off by building a strong foundation in the fundamentals of business, then develop acumen for the world of business. Explore the importance of marketing, analytics, finance, technology and management in the overall business environment.

Subject Code Subject Credit Units
BAF1010 Business Accounting

This module provides students with an understanding of core accounting principles from the preparation of accounting entries to the financial statements of businesses. In addition to gaining practical knowledge of accounting, students will also learn to perform financial ratio analysis to draw critical insights, assess business performance and make impactful recommendations to management for improvement.

BBS1001 Principles of Management

The fast changing business environment has made management of organisations increasingly complex. “Business Psychology & Management” aims to “connect the dots” by uncovering psychology first principles, thereby, promoting student understanding for management practices.

BBT1010 Business Technology & Analytics

This subject provides an overview of how digitalisation and business technology impact the future of work and businesses. It also encompasses the utilisation of digital information and applications to facilitate decision making and problem solving through data analysis and visualisation.

BEC1007 Business Economics

This subject covers the fundamental principles of economics for understanding how individuals and firms make decisions. It will focus on the various aspects of the product market: demand and supply, elasticity, market competition and product differentiation. It also includes an overview of macroeconomic indicators, the government’s macroeconomic objectives and policy tools.


Subject Code Subject Credit Units
BLO1001 Statistics for Business

The subject provides the statistical tools for business decision making. Students will learn how to organise and analyse data, as well as interpret results for decision-making in the business context. These foundational statistical methods aim to equip students with the necessary skills to learn and perform data analytic in a data-driven society.

BMK1005 Marketing Fundamentals

Generating revenue and leads for opportunity is the lifeblood and core critical function for all businesses. This subject covers the basic concepts and practices of the modern marketing process by leveraging on the understanding of consumer behaviour, market segmentation, target marketing, positioning and marketing mix.


Subject Code Subject Credit Units
BAF1013 Finance & Accounting for Decision Making

This is an introductory subject in finance and management accounting. This subject introduces key finance and accounting concepts required by students to make sound business decisions. Students will also learn fundamental management accounting concepts in business planning, decision-making and cost control. Upon completion, students will become more effective decision makers and make informed business decisions.

BCM1017 Visual Communication

This subject provides an introduction to the theories and practice of design graphics and photography. It will cover key areas such as principles of design, composition techniques, and camera controls.

BEC1008 Global Economics

The subject introduces the entity of a national economy and the structure which it exists in relationship with other economies on a global scale examining economic management by the government as it navigates macro and global economic issues such as cashless society, cryptocurrency and global sustainability.  The subject focuses on using case studies and current events to enable learners to experience the complexity of macro and global economic systems from the perspectives of economic management and firms.

BHT1010 Introduction to Hospitality & Tourism

This subject provides an overview of the multi-faceted hospitality and tourism industry and their key sectors. It introduces common terminologies used and covers the various theories on travel and tourism. It also highlights the interplay between demand and supply forces of the two industries and explores the major issues faced by them. It lays the foundation for future applications where decisions can be made about the hospitality and tourism industry.

BHT1024 Tourism Geography

This subject provides insights into the interconnectedness of places, people and landscapes of which tourism is a facet due to the social, cultural and economic activities present at tourist destinations. Topics covered include a spectrum of different types of special interest tourism and niche experiences such as ecotourism and wellness tourism. 

BLM1007 Business Law

This subject provides you with a working knowledge of the general principles of law that are important to business. Topics covered include contract, negligence, sale of goods, intellectual property and e-commerce.

BLM1008 Legal Systems

The subject will provide an overview of the legal system of Singapore and its various aspects, in particular, the 3 arms of government, being the Judiciary, the Legislature and the Executive.

BLM1009 Legal Methods

The subject will cover strategies, techniques and skills involved in legal work.  These include the understanding of the sources of law, classifying the various types of law, legal research, reading the law and interpreting statutes.

BLO1007 Supply Chain Management & Technology

The subject provides an overview of the relationship between supply chain management and logistics management, and their impact on the success of organisations. It focuses on how the major functional components interact with one another to meet customers’ requirements and on the application of technology, a key driver of business operations in the supply chain.


Learn to solve real life marketing challenges through a 360 degree approach leveraging on strategy, creativity, data analytics, marketing communications and storytelling. Choose to specialise in Branding & Digital Marketing or E-Commerce & Retail Marketing.

Subject Code Subject Credit Units
BMK2030 Consumer Psychology & Insights

This subject provides an understanding of consumer psychology in the buying process. It focuses on the internal and external forces affecting customers' buying decisions in a variety of contexts.

You will learn to gather insights on the consumers to derive desired outcomes in the consumer decision-making journey.

BMK2016 Marketing Analytics

In a rapidly changing world where timely and accurate information is vital, using data to make informed marketing decisions is a skill marketers must possess. This subject provides you with an overview of the role of marketing analytics in the decision-making process that marketing managers undertake. 

BMK2031 Creativity & Marketing Innovations

This subject provides an understanding of the creative process and practical issues in marketing innovation. You can look forward to learning about Marketing Technology (MarTech) tools and other emerging technologies in marketing to create effective communication messages, generate ideas for innovative products & services to achieve marketing success.

BMK2032 Digital Marketing & Analytics

This subject provides you with a comprehensive understanding of digital marketing strategies and the tools required to measure and optimise online marketing campaigns. Through a combination of theory and practical exercises, students will learn how to leverage various digital channels effectively and utilise web analytics to make data-driven marketing decisions. You will also earn industry-recognised certifications in the subject.

BMK2033 Social Media & Content Marketing

This subject explores the dynamic and fast evolving social media landscape and the various social media platforms. You will learn about the principles, strategies and techniques required to leverage social media effectively for content marketing and brand promotion. You will also earn industry-recognised certifications in the subject.

BMK2034 Marketing Communications & Public Relations

This subject offers an in-depth understanding of the vital role that effective communication plays in marketing and brand management. You will learn about the various paid, earned, and own marketing communication channels and strategies to develop integrated marketing communication campaigns that resonate with target audiences and build strong brand reputations.

BMK2035 Building & Managing Brands

One of the most valuable assets of an organisation is the brand that it has invested in and developed over time. This subject explores the strategic discipline of building, maintaining, and enhancing brand equity in a competitive marketplace. You will be equipped with the knowledge and skills to develop effective brand strategies, manage brand identities, and create meaningful brand experiences that resonate with consumers.

BMK2037 E-Commerce Management

This subject explores the strategies, technologies, and best practices involved in successfully managing and operating an e-commerce business. You will be equipped with the knowledge and skills to navigate the rapidly evolving omni-channel landscape, develop effective online business models, and optimise digital channels to drive sales and customer satisfaction.

BMK2036 Product Marketing

This subject delves into the strategic discipline of effectively promoting and positioning products in the market. You will be equipped with the knowledge and skills to develop and manage products and product portfolios, as well as creating value propositions for target audiences. Topics on sustainable product development will also be explored.


Immerse yourself in the world of digital marketing and e-commerce through working with our industry partners from a wide spectrum of industries. Sharpen your knowledge and skills through your major project and internship in specialised areas of marketing.

Subject Code Subject Credit Units
BMK3022 Sustainable Marketing

This subject explores the intersection of marketing and sustainability, emphasising the importance of responsible business practices and their impact on society and the environment. You will be equipped with the knowledge and skills to develop sustainable marketing strategies that prioritise long-term social, environmental, and economic well-being.

BMK3015 Major Project

This subject takes the form of a final project which provides you with the opportunity to apply knowledge and skills learned in the Marketing course. Working in a team, you will identify real-life problems, conduct independent research and analysis, and provide a proposal and formal presentation. You will acquire project management skills including proposal planning and crafting, budget planning and timeline management.

BMK3018 Contemporary Topics in Digital Marketing*

This subject gives you the opportunity to pursue relevant industry certification in digital marketing. You will learn the industry’s best practices in various areas, as well as stay current with the emerging trends in marketing, enabling you to be industry-relevant.

BMK3025 Experiential Marketing*

This subject focuses on creating memorable and immersive experiences that connect brands with consumers on a deeper level. This course explores the principles, strategies, and techniques of experiential marketing, enabling students to design and execute impactful campaigns that engage and resonate with target audiences. 

BMK3023 Relationship & Business Development*

This subject focuses on building strong connections and fostering mutually beneficial, long-term relationships with clients, partners, and stakeholders. You will be equipped with the skills and strategies needed to develop and nurture relationships, identify new business opportunities, and drive growth in a competitive marketplace. 

BMK3024 Brand Storytelling*

This subject delves into the art of creating compelling narratives that connect with audiences on an emotional level and strengthen brand identity. It explores the principles, strategies, and techniques of brand storytelling, enabling you to craft authentic and impactful stories that resonate with consumers and drive brand loyalty.


* Elective Subjects

You will also take this set of subjects that equips you with the crucial 21st-Century life skills you need to navigate the modern world as an agile, forward-thinking individual and team player.

Subject Code Subject Credit Units
BSI3040 Student Internship Programme

This structured programme is designed to link your learning with the real work environment. You will be placed in organisation(s) with opportunities to apply the concepts and skills acquired in the course of your study. Besides reinforcing technical concepts and mastering of skills in areas that you have been trained, the practical training will enable you to build important skills such as problem-solving, communication, teamwork, and to cultivate good attitude and a strong work ethic.

BTX1001 Effective Communication

This subject introduces the fundamentals of effective communication. It also covers how to communicate with and convince an audience through writing and speaking tasks. The skills in this subject will include the application of strategies for communication, appropriate vocabulary, language features, visual aids, tone and style. The Message, Audience, Purpose and Strategy (MAPS) framework will also be applied when planning and engaging in written and verbal communication. There will be opportunities to communicate and collaborate through active learning activities, apply digital and information literacy skills and build competence through self-directed learning.

BTX1002 Professional Communication

This subject covers professional communication skills for the workplace and employability skills in the areas of career preparation. It covers communication and interpersonal skills, including effective virtual communication etiquette, and conducting oneself professionally in the workplace. In addition, essential career preparation skills such as resume writing and interview skills, needed to seek and secure work would be included. The Message, Audience, Purpose and Strategy (MAPS) framework would also be applied when engaging in written and verbal communication. There will be opportunities to communicate and collaborate through active learning activities, apply digital and information literacy skills and build competence through self-directed learning.

GTP1301 Current Issues & Critical Thinking

This subject covers current issues, including diverse local and global concerns, that will impact lives and may have critical implications for Singapore. There will be opportunities to build competence through self-directed learning, communicate and collaborate in active discussions and objectively analyse issues using digital and information literacy skills and critical thinking scaffolds.

GTP1201 Career Readiness

This subject focuses on personal management skills. It develops an understanding of one’s career interests, values, personality and skills for career success. It covers the necessary knowledge, skills and attitudes needed to succeed in the workplace and achieve professional goals. There will be exposure to apply digital and information literacy skills, build competence through self-directed learning methods, and acquire the skills of being a lifelong learner.

GTP1202 Career Management

This subject focuses on career management skills. It covers the importance of workplace readiness skills to adapt and respond to the changing job market environment. Career ownership and continuous learning for lifelong employability will be emphasised. There will be exposure to apply digital and information literacy skills, build competence through self-directed learning, and acquire the skills of being a lifelong learner.

BGS1002 Global Studies

This subject provides essential skills and knowledge to prepare students for an overseas experience. They will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, they will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment. The subject prepares students to be responsible global citizens and leaders who can contribute to the global community through effective communication and collaboration.

GTP1302 Guided Learning*

The subject introduces students to the concepts and process of self-directed learning in a chosen area of inquiry. The process focusses on four stages: planning, performing, monitoring and reflecting. Students get to plan their individual learning project, refine and execute the learning plan, as well as monitor and reflect on their learning progress and project. The learning will be captured and showcased through a curated portfolio. The self-directed learning project will broaden and/or deepen a student’s knowledge and skills. Students will enhance their problem solving and digital literacy skills through this subject.

BIN1001 Innovation & Entrepreneurship

The subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond. Learners will first be introduced to the Design Thinking framework and learn how to develop problem statements and ideate solutions. Learners will then discover the tools for prototyping and innovation at TP’s Makerspace+ facility. In addition, commercial awareness will be imbued in learners through stages in the LEAN Startup framework, idea crystallisation, prototype building, customer testing and validation, refinement of business model canvas, and crowdfunding/crowdsourcing.

GTP1101 Leadership Fundamentals

This subject focuses on self-leadership based on the values of integrity, respect, and responsibility. Increasing awareness of self and others will lay the foundations for personal and relationship effectiveness. Consequential thinking, clear articulation of personal values and visions, emphatic listening, and collaboration in serving others are some of the essential skills covered in this leadership journey. There will be opportunities to build and to apply the concepts of being a values-centred leader.

GTP1102 Leadership in Action

This subject focuses on Service Learning as an experiential platform to apply the tenets of Self and Team Leadership. Service Learning will be the capstone project for this subject, which will require an analysis of the diverse needs of the community, collaboration with community partners and demonstration of learning, including key elements of empathy. There will be opportunities to build and to apply the concepts of being a values-centred leader.

LSW1002 Sports & Wellness

This subject reinforces the fundamental knowledge learnt on health, fitness, exercise and sports. Hands-in time will be allocated for a greater variety of fitness exercises and sports skills in a recreation setting. In addition, theoretical knowledge such as sports safety and risk management when participating in physical activities will be introduced. Guidance will be provided for improvement of physical fitness, acquiring of sports skills and relating theoretical knowledge to the physical activities.

TGS1001 Sustainability & Climate Action*

This subject prepares students to be responsible global citizens and future leaders who can contribute to the global community.  It introduces the topics of sustainability and explores how human societies can act to build a sustainable future. This subject focuses on the impact of climate change, potential solutions to climate change, and the future of the green economy from global and local perspectives.


* Students must choose to take either Sustainability & Climate Action or Guided Learning.

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
40 credit units
Diploma Subjects-Core Subjects
60 credit units
Diploma Subjects-Elective Subjects
24 credit units
Total Credit Units Completed
min 124 credit units

Career Prospects

Executive positions in:

Course Review

Course Fees

PET Course Fee


The table below shows the total subsidised fees (inclusive of GST) payable. 

(Age below 40 in the year 2021) 
2023 S$3,086.50 S$6,317.10 S$12,042.20
2022 S$3,076.05 S$6,306.50 S$11,638.20



There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2023/2024 are:
Semester 1:  17 April 2023 – 15 October 2023 
Semester 2:  16 October 2023 – 14 April 2024

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.


View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

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