b'Nudging High-Risk Young Individuals to Attend Diabetes ScreeningFindingsFrom our interviews, it was found that ineffective messaging, hassle factors and personalfactors could possibly explain the low SingPass login and screening rates. Firstly, the currentmessaging of getting people to perform an action (i.e. login with SingPass and go for screening) isnot effective enough. Participants mentioned that the high-risk results page and the invitation /reminder emails (both of which were messages to encourage screening behaviour) were verylengthy. With too much information, it is difficult for individuals to know what to focus on. Becauseof this, many may have missed the key message of attending screening. Secondly, there are severalhassle factors that hindered individuals from attending a diabetes screening session. These hasslefactors refer to inconveniences that hinder individuals from performing an action. For example,some participants mentioned that as logging in with SingPass was troublesome, they would notbother to log in to receive the invitation email. Lastly, personal factors were also one of the morecommon barriers. Most participants cited fear of results being positive as a reason for avoidingscreening. Upon further questioning, participants explained that because they fear that they willhave to make drastic changes to their lifestyles if they were to be diagnosed with diabetes, (e.g.exercise intensively and completely cut out their unhealthy diet), they rather not go for screening.Additionally, after analyzing the data collected, it was found that for one to attendscreening, there are certain stages which he/she must overcome. The first stage is that he/shemust be aware of the screening. Following this, the person must have strong enough beliefs onscreening to form intentions to attend. This intention can then lead to screening behavior.With these stages in mind, 7 personas emerged based on the data collected which summarizes the different thought process taken by young Singaporeans in their health screening behaviors. 7TH PSYCHOLOGY STUDIES 37STUDENT CONFERENCE 2021'