b'APPLYING B.I TO INCREASE E-WASTE RECYCLINGGeneral FindingsFrom the analysis, most participants were in their 40s and 50s and contributed E-waste for recyclinglater in the day between 3pm and 7pm. We speculate that people within that age range could ownmore electronics and hence were more likely to participate in the CD. Our findings also show thatindividuals of a higher Socio-Economic-Status (SES) are more likely to participate than people of alower SES group. This could be because people of higher SES own more electronics as well orpeople of a lower SES are less likely to depart from their E-Waste without a financial Incentive.DiscussionOur analysis pointed to four main bodies of interest (as shown below) to which to search forpotential recommendations to increasing E-Waste recycling behaviour.Messaging Type: Medium of Messaging:No Effect No EffectPresence of Collection Point Proximity to Collection PointIndividuals who lived above a collection pointIndividuals who were closer to a collection point participated more in the collection drive . participated more in the collection drive.The Intention-Behaviour Gap illustrates the difficulty of only utilizing Leaflets and Posters to buildawareness and participation. Evidence suggests that the presence of the collection point was thedeciding factor in which triggered individuals intention to act.Medium of Messaging Presence of Collection PointMessaging TypeIntention toRecycling Social Norms Recycle BehaviourPersonal MotivationIntention-Behavior GapAttitude toward actionThere are a couple of main takeaways from our study; the first of which is that traditional messagingtechniques such as posters and leaflets might be slightly useful to encourage participation on E-Wasterecycling. Secondly, our view is that more engaging methods of promotion are necessary to nudgeindividuals to recycle E-Waste beyond traditional messaging techniques, such as witnessing thepresence of the collection point. The collection points in our CD were likely more engaging for severalreasons including the novelty, the close proximity, and the human presence.RecommendationsIn order to balance feasibility with results, the recommendations as laid out will be from a pragmatic point of view with low resources and low manpower. We recommend designing future E-Waste collection drives to encourage more of such recycling, with the following EAST framework principles in mind:7TH PSYCHOLOGY STUDIES 42STUDENT CONFERENCE 2021'