b'APPLYING B.I TO INCREASE E-WASTE RECYCLINGEASY1. To reduce behavioural friction, collection points should be in a high traffic and easilyaccessible location. As the analysis revealed that those closer to the collection point weremore likely to recycle, having it be in such locations increases the convenience ofparticipating.2. Holding Collection Drives on a more regular basis, such as monthly or even weekly and havingthe placement of the bin be standardized can build a rule of thumb for residents, where theywill intuitively know where and when to go to recycle their E-Waste.3. The bins that were used for our collection drive were significantly larger than the normal E-waste bins found in malls and community centres. Having larger bins allows larger and bulkieritems to be recycled, which can reduce barriers for residents to recycle, thus encouragingrecycling.ATTRACTIVE1. Collection Points should be salient enough to garner attention, especially if there is little to nomanpower at the points. The novelty of the collection point can gain some attention initially,but it may not sustain over long period of time.2. Signs and guides can be used to demarcate specific locations for E-Waste recycling point. Thiscan help to draw attention.3. Additionally, bin designs should also be unique and distinguishable from general waste andrecycling bins. Design should also be informative, such as including what can be recycled orwhat cannot be, this helps to clarify the queries and concerns residents have such asreassurances of data cleaning.TIMELY1. As mentioned in Easy, collection points should be in a high traffic and easily accessible, whichcan help to prompt individuals when they are utilizing less cognition on other tasks and hencecan be more readily available to be prompted.2. Holding collection drives during weekends may also result in higher participation numbers aspeople tend to be freer on weekends than during weekdays.3. The analysis also showed that most individuals participated later in the day between 3pm and6pm. Therefore, having a larger window of time during a day in which the Collection Points areopen, can allow individuals to have more time to prepare and prevent them from feelingrushed and mentally strained.4. Collection drives should also be held at periods of the year where people are mostreceptive to clearing unwanted items, such as during the start or end of the year, or duringfestive seasons such as Chinese New Year. As people are more likely to do spring cleaning intheir homes during these times, the presence of a collection point can build an associationwith clearing unwanted items from their homes.ConclusionTo sum up, this project has helped to identify key issues in utilising posters and leaflets to encouragerecycling behaviours; specifically, the lack of difference between environmentally aimed anddecluttering aimed messaging techniques as well as the overall lack of impact that various messagingmediums (in the form of posters and leaflets) have. This opens more doors to future research wheredifferent types as well methods of messaging can be explored, beyond other variations of thecollection drive format. This project has shown that more engaging and salient messaging techniquesincorporated into the design of the collection drives can increase participation in E-waste recycling.This finding, together with the EAST Framework principles, can be applied to future collection drivesacross Singapore to increase E-waste recycling.7TH PSYCHOLOGY STUDIES 43STUDENT CONFERENCE 2021'