b'ENCOURAGING HOUSEHOLD RECYCLING IN OLDER ESTATESIan Soh Yan Kang, Nicha Colette Turton, Ngiam [Insert Industry Yanmao Cuthbert, Tan Jing Yu, Valery Ee Wen Qian Partners Logo here]IntroductionDespite the government efforts to promote household recycling, Singapores recycling effort has been lackluster in recent years. According to the Ministry of the Environment and Water Resources (MEWR), the household recycling rate dropped from22% to 17% between 2018 and 2019. In order toachieve the 2030 recycling target of 30%, much moremust be done to encourage recycling within the population.This ethnographic study is a collaboration with the National Environment Agency (NEA) to find out more about recycling in older HDB estates (non-BTO housing flats). In particular: what reasons exist that prevent one from recycling, as well as the knowledge, attitudes, and misconceptions that residents may have towards recycling. In turn, solutions would be proposed to nudge residents into kickstarting recycling and doing correct recycling behaviours. It is hoped that these solutions can encourage recycling among the population and contribute to efforts to protect the environment, thus preserving the environment for future generations. These efforts can also help achieve the 2030 recycling target in the long term, as per the MEWRs Zero Waste Masterplan.Methodology30 participants aged between 18-74, were recruited through convenience sampling, with 6 males and 24 females. 15 participants were from older HDB estates with rubbish chutes built at home (in-built), and 15 were from older HDB estates with rubbish chutes built at lift landings (communal). Participants came from a 1 to 3-generation household. All participants went through 3 segments of our study in chronological sequence: (1) Picture Sorting Activity, (2) House Tour, and (3) Interview. 7TH PSYCHOLOGY STUDIES 44STUDENT CONFERENCE 2021'