In this subject, you will learn data analytics techniques and gain hands-on experience in using appropriate data analytics tools and software. You will have ample opportunities to integrate and apply data mining knowledge and skills to make data-driven decisions for specific business domains.
In this module, you will learn to:
Apply data mining knowledge and skills to make data-driven decisions for specific business domains such as Customer Analytics and Marketing Analytics
Perform various data mining tasks on commercially available platforms by setting the correct parameters and choosing the right modelling algorithms
Make business recommendations based on findings of pattern discovery and predictive modeling