Work-Study Post-Diploma (Specialist Diploma in Creative Strategy & Content with AI)
Duration
1 year (Part-time)
Frequency
7pm to 10pm, 2 times a week (blended learning)
Certificate
Part-time Diploma & Post-Diploma
| REGISTRATION PERIOD 20 May 2026 - 05 Aug 2026 |
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| COURSE DATE | 19 Oct 2026 - 17 Oct 2027 | COURSE DURATION / FREQUENCY | 3 hours/session (2 days/week) |
| MODE OF LEARNING | Facilitated Learning (Face-to-Face/ Online Synchronous) and Asynchronous E-Learning | COURSE VENUE | Temasek Polytechnic |
The Specialist Diploma in in Creative Strategy & Content with AI is strategically designed to address the structural shift and growth trajectory of Singapore's design workforce. There is an ever increasing demand from non-design sectors, the need for professionals who possess versatile strategic skills extending beyond their traditional craft is paramount. This course therefore equips learners with both deep creative strategies and AI applications, preparing them for high-value cross-sector roles within the expanding ecosystem. The course is uniquely positioned to bridge the gap between high-level brand strategy and practical, cutting-edge creative content production. Unlike other courses which are focused only on theory or technology applications, SDCSC develops a dual proficiency - the ability to integrate AI insights with human creativity to craft purposeful, data-informed, and emotionally resonant brand experiences.
AI-ENABLED CREATIVE WORKFLOWS
The course integrates AI tools for ideation, content creation, and strategic development.
DUAL PROFICIENCY
The ability to integrate AI insights with human creativity to craft purposeful, data-informed, and emotionally resonant brand experiences.
TRANSDISCIPLINARY SKILLS
Reflecting The National Design Industry and Manpower Study priorities, the course connects brand strategy, communication design, and technology.
All students are required to bring their own notebooks for lessons. You may refer to the required technical specifications for notebook HERE.
What You'll Learn
SDCSC aims to equip learners with the ability to:
- apply brand strategy principles to build purposeful and coherent brand systems;
- use AI tools and consumer insights to inform creative and strategic decisions;
- craft compelling narratives that integrate data-driven and human-centred approaches;
- produce content using AI-enhanced design and production methods; and
- manage digital content across multiple platforms.
Participants who have successfully completed and obtained a minimum pass grade for all the subjects in any of the Post-Diploma Certificate (PDC) will be awarded a PDC in the specific domain area. The Specialist Diploma in Creative Strategy & Content with AI will be awarded to participants who have successfully completed and obtained a pass grade for the subjects in both PDCs.
| Subject Code | Subject | ||
|---|---|---|---|
| DCE085K | Strategic Brand Building
This subject focuses on the strategic frameworks for building, managing and sustaining strong brands. It covers brand positioning and identity, the design of integrated brand experiences across physical and digital touchpoints, brand growth and activation strategies, and the measurement of brand performance. The subject also covers the application of AI-driven tools for market analysis, audience segmentation, and brand performance evaluation in strategic brand management. |
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| DCE086K | Consumer Psychology and Brand Influence
This subject focuses on how consumer behaviour and psychology shape brand interactions in a data-driven world. It covers the foundations of consumer choice, the psychological factors that drive behaviour, and the application of Artifical Intelligence (AI) to generate behavioural insights that inform brand strategy. The subject also addresses consumer engagement, brand loyalty, and the development of persuasive brand messaging and brand experiences using AI-generated outputs. |
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| DCE087K | Brand Activation Lab
This subject covers the principles and practices of brand activation, integrating strategic branding, consumer psychology, and cross-platform communication design. Topics include brand positioning, consumer behaviour analysis, and the development of integrated activation strategies across multiple touchpoints and platforms. The subject also covers AI-assisted ideation and visualisation techniques, and the formulation of comprehensive brand activation proposals. |
| Subject Code | Subject | ||
|---|---|---|---|
| DCE088K | Digital Content Strategy
This subject introduces students to the fundamentals of social media and content strategy. They learn how to plan, manage, and measure content across platforms to build brand presence and engage audiences. Students explore performance analytics and platform-specific behaviours to craft strategic, consistent, and effective digital content. |
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| DCE089K | Crafting Stories for Digital Media
This subject focuses on storytelling techniques for digital content creators. Students learn how to structure compelling narratives, storyboard ideas, and write with clarity and purpose. Drawing on principles from journalism, content marketing and digital publishing, the subject helps students shape stories that resonate across media formats and audience types. |
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| DCE090K | AI-Powered Content Lab
This subject equips students with practical production skills for digital content creation. They learn how to plan, shoot, and edit photo and video content while working with lighting, sound and composition. Through hands-on projects, students produce engaging media assets that align with platform and audience needs, building content that is both technically sound and creatively effective. |
Modes of Assessment
The assessment would be based on a combination of coursework components such as case studies, assignments and projects.
Career Opportunities
Graduates of the course will be equipped for emerging, AI-integrated roles across both creative and business sectors including progression Pathways Brand Strategist, Creative Strategist, Digital Marketing Executive, Social Media Manager, Creative Producer, Copywriter, Art Director, Brand Designer, Content Designer/Creator. The course provides opportunity for further upgrading through progression into areas such as Communication Design, Digital Media and Marketing.
Entry Requirements
Eligibility Criteria
Minimum Entry Requirements for Work-Study Programmes
Work-Study Post-Diplomas
Graduates from the list of feeder Polytechnic Diplomas, ITE Technical Diplomas / Work-Study Diplomas in relevant discipline or equivalent
Work-Study Programme Incentives Eligibility
Work-Study Programmes sign-on incentives are extended to eligible Singaporeans and Singapore Permanent Residents who are:
- within three years of graduation from the Polytechnics/ITE or the Operational Ready Date (ORD) for full-time National Servicemen, or
- within five years of graduation from the Polytechnics/ITE, and if their employer is a participating company
This eligibility is subject to prevailing criteria.
Feeder Programmes |
Diploma in
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Course Contact
- Mainline 67881212
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Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757
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Customer Service Hours
Monday - Friday: 9:00am - 4:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays. - Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.
