The demand for skilled digital marketing & communication professionals is growing rapidly with the transformation of Singapore’s economy. Digital marketing is an important aspect of every organisation and plays a pivotal role in business development, branding and growing a company’s revenue.
Through the programme jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, you will learn to formulate digital marketing and communication strategies, produce relevant digital content and execute digital marketing related activities and campaigns through projects and simulation games.
The skillsets acquired will enhance your employability in a wide range of companies within the Consumer Business and Content & Media industries defined by EDB (https://www.edb.gov.sg/en/our-industries/industries-and-key-activities.html).
Upon completing this course, graduates will be able to undertake the following responsibilities:
- Formulate digital marketing and communication strategy;
- Recommend and produce relevant digital marketing & communication content;
- Execute digital marketing related activities and campaign.
At least a Polytechnic diploma.
Holders of other equivalent academic qualifications will be considered on a case-by-case basis.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
This course consists of 2 Post-Diploma Certificates (PDCs).
To be awarded the Specialist Diploma in Digital Marketing & Communication Management, students are required to complete 3 modules at TP within a semester and 4 modules at SMU within another semester. The Specialist Diploma in Digital Marketing & Communication Management will be jointly awarded by TP and SMU to participants who have successfully completed and obtained a pass grade for the 7 modules.
This subject focuses on understanding consumer online behaviour and using the different digital marketing and social media tools to engage consumer so as to attract, retain, and create strong relationships. Participants will learn to map customer journey and the strategies company use to engage consumer on the various digital & social media platforms.
|BCRM002||Digital Content Management
This subject introduces participants to the different types of digital content, the creation and usage of these content in the context of a business. Participants will examine the challenges and issues in managing digital content in M-commerce, cross-channel fulfilment, in-store virtual technology, integration of digital media applications and omni-channel customer engagement.
This subject seeks to consolidate what participants had learnt in the earlier two subjects by getting them to complete deliverable(s) that relate to the industry’s operations and/or situations. Participants will be guided to apply their knowledge and skills.
|BCRM004||Digital Marketing – Social Media Marketing
As an effective, cost-effective digital marketing technique, social media comes with several tools, which you can master to increase both the productivity and effectiveness of your campaigns. You will find out how well-planned Content Strategy and how proper landing page optimisation play significant roles in the Conversion Funnel framework.
|BCRM005||Digital Marketing – Search Engine Marketing
You will discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of digital marketing campaigns. Find out how the significant roles played by a well-planned strategy and proper Landing Optimisation in your Conversion Funnel contribute to the success of your marketing endeavors and decisions in a competitive environment.
|BCRM008||Foundations of Brand Storytelling
You will understand the communication and media contexts in which stories are created, shared and experienced. Many organizations in strategic communications functions are bound to find particularly helpful for developing compelling stories for investor pitches and/or other marketing activities.
|BCRM009||Business Storytelling Studio
This course builds on 'Foundations in Brand Storytelling'. Using short lectures, examples and lots of in-class exercises, this course will enable students to learn about business story frameworks, presentation design, and non-verbal communication. The course will culminate in a business speech.
Modes of Assessment
Assessment will be based on a combination of coursework components such as written and practical tests, case studies, assignments and projects.
At the entry level, the job positions are Digital Strategist and practitioners of digital marketing and communication.
Upon completing the course, graduates can look forward to role expansion in their work scope. They can also look forward to upgrading their knowledge and skills through further CET and executive programmes offered by local Institutes of Higher Learning.
|Intake Info||Application Period||Course Duration|
19 April 2021
02 November 2020 - 11 January 2021
8.30 am to 6.00 pm (Mon to Thu)
8.30 am to 5.30 pm (Fri)
Closed on Sat, Sun & Public Holidays
- Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy
East Wing Block 1A,
Level 3, Unit 81
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.