Specialist Diploma in Digital Marketing & Communication Management

SPECIALIST DIPLOMA IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT (PBT)

Duration 1 year (Part-time)

Frequency 7pm - 10pm on weekdays, 9am - 6pm on Saturdays

Certificate Part-time Diploma & Post-Diploma

Course Overview

With the transformation of Singapore’s economy and the new norm, the demand for skilled digital marketing & communication professionals is on the rise. Digital marketing and content creation play a vital role in business development, branding and growing a company’s revenue.

Through this programme jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, you will learn to formulate digital marketing and communication strategies, produce relevant digital content and execute digital marketing related activities and campaigns through projects and simulation games.

The skillsets gained in this course will enhance your employability for a wide range of companies within the Consumer Business and Content & Media industries defined by EDB. (https://www.edb.gov.sg/en/our-industries/creative-industries.html)

COLLABORATION WITH SMU ACADEMY
Get the best-of-both-worlds with this specialist diploma certification offered by Temasek Polytechnic and SMU Academy.

REAL-WORLD TRAINING AND PROJECTS
Practical training and application of digital marketing and content management through simulation games and real-world client projects.

INDUSTRY-READY AND RECOGNISED
Industry-relevant digital marketing skills that are recognised by the industry.

Entry Requirements

Minimum Entry Requirements

A Polytechnic Diploma or ITE Technical Diploma / Technical Engineer Diploma / Work-Learn Technical Diploma or equivalent

OR A Bachelor’s Degree or equivalent

OR A Post-Secondary Certificate with at least 5 Years of relevant working experience

Who Should Attend

Graduates with relevant diplomas keen to deepen their knowledge in Digital Marketing & Communication;

Diploma graduates employed by companies to perform digital & social media marketing and communication related jobs.

What You'll Learn

This course consists of 2 Post-Diploma Certificates (PDCs).

To be awarded the Specialist Diploma in Digital Marketing & Communication Management, students are required to complete 3 modules at TP within a semester and 4 modules at SMU within another semester. The Specialist Diploma in Digital Marketing & Communication Management will be jointly awarded by TP and SMU to participants who have successfully completed and obtained a pass grade for the 7 modules.

	Subject Code	Subject
	BCRM001	Customer Engagement This subject focuses on understanding consumer online behaviour and using the different digital marketing and social media tools to engage consumer so as to attract, retain, and create strong relationships. Participants will learn to map customer journey and the strategies company use to engage consumer on the various digital & social media platforms.
	BCRM002	Digital Content Management This subject introduces participants to the different types of digital content, the creation and usage of these content in the context of a business. Participants will examine the challenges and issues in managing digital content in M-commerce, cross-channel fulfilment, in-store virtual technology, integration of digital media applications and omni-channel customer engagement.
	BCRM003	Integrated Project This subject seeks to consolidate what participants had learnt in the earlier two subjects by getting them to complete deliverable(s) that relate to the industry’s operations and/or situations. Participants will be guided to apply their knowledge and skills.

	Subject Code	Subject
	BCRM004	Digital Marketing – Social Media Marketing As an effective, cost-effective digital marketing technique, social media comes with several tools, which you can master to increase both the productivity and effectiveness of your campaigns. You will find out how well-planned Content Strategy and how proper landing page optimisation play significant roles in the Conversion Funnel framework. Website: https://academy.smu.edu.sg/digital-marketing-social-media-marketing-1861
	BCRM005	Digital Marketing – Search Engine Marketing You will discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of digital marketing campaigns. Find out how the significant roles played by a well-planned strategy and proper Landing Optimisation in your Conversion Funnel contribute to the success of your marketing endeavors and decisions in a competitive environment. Website: https://academy.smu.edu.sg/digital-marketing-search-engine-marketing-1866
	BCRM008	Foundations of Brand Storytelling You will understand the communication and media contexts in which stories are created, shared and experienced. Many organizations in strategic communications functions are bound to find particularly helpful for developing compelling stories for investor pitches and/or other marketing activities. Website: https://academy.smu.edu.sg/foundations-brand-storytelling-credit-bearing-1631
	BCRM009	Business Storytelling Studio This course builds on 'Foundations in Brand Storytelling'. Using short lectures, examples and lots of in-class exercises, this course will enable students to learn about business story frameworks, presentation design, and non-verbal communication. The course will culminate in a business speech. Website: https://academy.smu.edu.sg/business-storytelling-studio-credit-bearing-1636

Modes of Assessment

Assessment will be based on a combination of coursework components such as written and practical tests, case studies, assignments and projects.

Career Opportunities

At the entry level, the job positions are Digital Strategist and practitioners of digital marketing and communication.

Upon completing the course, graduates can look forward to role expansion in their work scope. They can also look forward to upgrading their knowledge and skills through further CET and executive programmes offered by local Institutes of Higher Learning.

Course Schedule/Apply

Intake Info	Application Period	Course Duration
April 2024	To be announced	1 year	APPLY / REGISTER INTEREST

Course Fees

Course fee for Post-Diploma Certificate in Digital Marketing & Communication

Fee Type	Course Fee for 1 semester at TP w GST
SME-sponsored Singapore Citizens & Permanent Residents	S$304.56
Singapore Citizens aged 40 & above	S$295.32
Singapore Citizens aged below 40	S$436.56
Singapore Permanent Residents	S$1,155.60
Others & Repeat Students	S$2,889.00

SkillsFuture Credit Approved. For more details, please click here.

Course fees payable is based on per MC.

Course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

MOE subsidy will not be applicable for students who repeat a module or semester.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Course Fee for the modules at SMU Academy – refer to

Digital Marketing – Social Media Marketing: https://academy.smu.edu.sg/digital-marketing-social-media-marketing-1861

Digital Marketing – Search Engine Marketing: https://academy.smu.edu.sg/digital-marketing-search-engine-marketing-1866

Foundations of Brand Storytelling: https://academy.smu.edu.sg/foundations-brand-storytelling-credit-bearing-1631

Business Storytelling Studio: https://academy.smu.edu.sg/business-storytelling-studio-credit-bearing-1636

Course Contact

tsa_acadcet@tp.edu.sg
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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