The subject will cover the use of electronic cinematography techniques to tell a story. Key topics include operational basics of camera and lighting equipment, exposure and lighting techniques, mobile videography and visual compositions. The subject will also explain the essential job descriptions and the roles and responsibilities of an efficient film crew.

The subject provides an introduction to the principles of non-linear video editing, covering a detailed walkthrough of the post-production process. This subject also covers an overview of basic editing techniques that are required to get started in the process of video editing.

The subject provides an introduction to audio fundamentals and audio recording focusing on the location sound environment. The subject will examine the areas of basic audio field recording techniques, location sound equipment familiarisation and setup, the recording process, and location microphone techniques.

The subject covers the challenges faced by organisations such as channel dynamics, social media metrics and customer relationship management with the use of social media for business purposes. It also considers the perspectives of users as they consume content and form perceptions influenced by social media.

The subject covers the use of various research methods and analytics tools. This includes the identification of problem, the planning and use of appropriate data collection tools that will aid business decision-making.

The subject covers the management of digital content, which involves planning, production and delivery. It also covers the use of appropriate digital tools to produce content for different media channels.

The subject covers screenwriting basics and storyboarding for short form content including dialogue writing, story structure, and techniques of writing for an effective screenplay.

The subject aims to equip students with the knowledge to create content using integrated resources such as digital photo stories, live streaming videos and graphic design to produce deliverables for different media platforms.

The subject covers the functions of strategic management for media enterprises. It also includes understanding the markets as well as a range of influences such as social climate, government, advertisers and media landscape that will determine the position of a media enterprise.

The subject covers a range of topics including copyright law, Internet content laws, laws relating to news reporting, news production and advertising. In addition, the subject also includes a brief study of the legal position in Singapore in relation to laws on privacy and data protection.

The subject covers the art of storytelling for businesses as well as techniques for a convincing business pitch. It considers the different target audiences and situations when developing a pitch. This subject also covers the various aspects of effective presentation skills.

The subject takes the form of a major project which allows participants to apply skills learned in the previous MCs. Working in a team, students will be given the freedom to develop their final project for a real client. It involves scripting, time management, budgetary plans, target audience research, business pitching, casting and the execution of directing, camera, audio and editing skills.