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7 IMPORTANT INSIGHTS TO ATTRACT CUSTOMERS

Duration 10 to 15 lessons with each lesson duration of about 15 mins

Certificate TP Certificate

Course Overview

Understanding your customers is a very important component of achieving marketing and business success. The ability to ask the right questions to understand the underlying human psychology, customs, attitudes and habits will be key to help a company design products and services that are competitively superior in meeting customer needs and can even influence buying behaviours..

Who Should Attend

Participants who are interested to know more about consumer psychology and business owners or marketers who would like a quick refresher about how to energize their brands for their customers.

What You'll Learn

At the end of this course, participants will be able to appreciate the complex consumer psyche and how consumers consider products before a purchase. This course will also help business owners to develop more effective strategies that can better satisfy customers.

Mode of Assessment

Tests / Quizzes

Level

Beginner

Certification

Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.

For more information on course fee / schedule, or to apply,

CLICK HERE

Testimonials/Reviews

Find out what our graduates have to say about this course.

"The course has refreshed my memory on consumer behaviour. It has also imparted concepts that are new to me. These concepts and application will allow me to look at my organisation from a different perspective and allow me to highlight problematic issues we should be resolving."

Yuen Wah Ho

Lecturer/Trainer Profile

Mr Matthew Chua
Lecturer, School of Business

Matthew Chua has over ten years of experience in marketing research and consumer behaviour prior to joining Temasek Polytechnic as a lecturer. He has experience working on marketing research projects for the banking and financial, pharmaceutical, consumer branding, automotive as well FMCG industries

Matthew teaches subjects such as Marketing Fundamentals, Marketing Research, Product & Services Marketing, and Digital & Social Media Marketing in TP School of Business. He graduated from the Nanyang Technological Univeristy with a Masters of Business (Marketing) in 2001 and a Bachelor of Business (Marketing) in 1999.

Course Contact

If you have any enquiries, please use the contact details below or submit your query through our Micro-Learning Enquiry Form here.

Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Ave 1
Singapore 529757
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Visit Us by Appointment
Counter services are strictly by appointment only.
Make an Appointment
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Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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