Understanding your customers is a very important component of achieving marketing and business success. The ability to ask the right questions to understand the underlying human psychology, customs, attitudes and habits will be key to help a company design products and services that are competitively superior in meeting customer needs and can even influence buying behaviours..
At the end of this course, participants will be able to appreciate the complex consumer psyche and how consumers consider products before a purchase. This course will also help business owners to develop more effective strategies that can better satisfy customers.
Mode of Assessment
Tests / Quizzes
Level
Beginner
Certification
Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.
Find out what our graduates have to say about this course.
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm
Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 109
21 Tampines Avenue 1,
Singapore 529757
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.
