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Course Overview

Understanding your customers is a very important component of achieving marketing and business success. The ability to ask the right questions to understand the underlying human psychology, customs, attitudes and habits will be key to help a company design products and services that are competitively superior in meeting customer needs and can even influence buying behaviours..

Who Should Attend

Participants who are interested to know more about consumer psychology and business owners or marketers who would like a quick refresher about how to energize their brands for their customers.

What You'll Learn

At the end of this course, participants will be able to appreciate the complex consumer psyche and how consumers consider products before a purchase. This course will also help business owners to develop more effective strategies that can better satisfy customers.



Mode of Assessment


Tests / Quizzes










Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.

For more information on course fee / schedule, or to apply,


Find out what our graduates have to say about this course. 

Lecturer/Trainer Profile

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Course Contact

If you have any enquiries, please contact us below or submit an enquiry form here
  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)

    Temasek Polytechnic

    East Wing, Block 1A, Level 3, Unit 109

    21 Tampines Avenue 1,

    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.