At the end of this course, you will be able to:
- Identify the sales process in a MICE activity
- Discuss marketing strategies that can be used in MICE
- Examine trends and challenges in the MICE industry
- Discuss revenue management
- Identify post-event evaluation methods for MICE events
Mode of Assessment
Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic.
Group discussion/sharing – measure participants’ ability to reflect and apply learning and active participation in discussions.
Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.