At the end of this course, you will be able to:
- Explain the meanings of a brand.
- Use terminology related to branding.
- Conduct market and stakeholder research and analysis.
- Use perceptual mapping as a tool for market potential.
Participants who complete the following suite of MLCs will be eligible to apply for exemption to part-time Specialist Diploma in Branding Design upon successful admission into the programme offered by Temasek Polytechnic, subject to the approval of the polytechnic:
Upon successful admission, they will also be granted partial exemption in the Developing Brand Strategy module.
(Note : Partial exemption can be granted in the form of exemption from theoretical lessons and/or test components.)
Mode of Assessment
Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic
Level
Beginner
Certification
Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.
