Introduction to Brand Strategy

Micro-Learning Courses

Duration 10 to 15 lessons with each lesson duration of about 15 mins

Frequency NA

Certificate TP Certificate

Course Overview

This course will equip participants with basic knowledge and skills on strategic planning to help an organization or company to develop a better brand experience.

Who Should Attend

Designers and brand owners who are interested to gain an understanding of brand strategy at an introductory level.

What You'll Learn

At the end of this course, you will be able to:

Explain the meanings of a brand.
Use terminology related to branding.
Conduct market and stakeholder research and analysis.
Use perceptual mapping as a tool for market potential.

Mode of Assessment

Tests / Quizzes – measure participants’ understanding of key concepts and application of concepts learnt for each topic

Level

Beginner

Certification

Participants will receive an electronic Certificate of Completion issued by Temasek Polytechnic upon completion of each MLC.

For more information on course fee / schedule, or to apply,

CLICK HERE

Testimonials/Reviews

Find out what our graduates have to say about this course.

''The program was useful for me as I get to know what brand is and how a brand can help in your company, introduction to brand really bring an eye opener about branding.''

Nurain Zu

''The program was insightful and the topics were well structured. Learning was definitely more convenient through a phone app.''

Ryan Koh

Lecturer/Trainer Profile

Patricia Tan

Patricia Tan is a lecturer from the School of Design at Temasek Polytechnic. She has worked as a designer for more than 15 years before embarking on her academic career. She specialises in teaching Branding subjects offered to students.

Course Contact

If you have any enquiries, please contact us below or submit an enquiry form here

Enquire Now
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)

Temasek Polytechnic

East Wing, Block 1A, Level 3, Unit 109

21 Tampines Avenue 1,

Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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