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Course Overview

Technology is the main driver across industry sectors. As companies undergo digital transformation, they continuously seek talents who possess both technical skillsets as well as business acumen to assume roles that contribute to the profitability of the business.

Jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, this programme is designed to supplement your technology skills with marketing & innovation as well as business development strategies in the classroom, with mentorship provided by corporate partners.

You will be equipped with the relevant skills to leverage technology in the sales & marketing of products & services, and business development of technology products and services.


The aim of the course is to provide polytechnic graduates in technology the relevant skills in two areas:

a. Leveraging technology in the sales and marketing of products and services.
b. Business Development of technology products and services.


On completion of the course, graduates will be able to:


  • Launch, execute and measure digital marketing campaigns;

  • Create and promote digital content;

  • Construct business proposals grounded in sound technological foundations;

  • Present, demonstrate, cross-sell and up-sell technology solutions.

Application/Entry Requirement

The minimum admission requirement is a Polytechnic Diploma.


Holders of other equivalent academic qualifications will be considered on a case-by-case basis.


Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Who Should Attend

The Specialist Diploma in Business Development in Technology is targeted at the following:


• Graduates with relevant diplomas keen to leverage their existing technological skill-set to include digital marketing and business development in technological products and services
• Diploma graduates employed in technology roles and wish to acquire customer facing and pre-sales related job roles
• Diploma graduates seeking to gain deeper insights into digital marketing with a view to move into this area

What You'll Learn

To be awarded the Specialist Diploma, participants are required to complete a total of 2 Post-Diploma Certificates (PDCs). A certificate will be issued upon successful completion of each PDC.

Subject Code Subject
BCBT011 Digital Marketing

This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.

Website: https://academy.smu.edu.sg/digital-marketing-2336

BCBT012 Design Thinking & Innovation

This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’.  Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.

Website: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

Subject Code Subject
BCBT013 Strategy in Technology Business

This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.

Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.

BCBT014 Business Development and Implementation

This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.

Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed.

Modes of Assessment


100% course work assessment

Career Opportunities

Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.

Course Schedule

Intake Info Application Period Course Duration

18 October 2021
2 classroom sessions per module, each session comprising of 2 weekday evenings (7pm - 10.15pm) and a full Saturday (9am - 6.30pm)

03 May 2021 - 19 July 2021

1 Year


Course Fees

Course fee for Post-Diploma in Technology Business Development (conducted by TP)

Fee Type Total Fees (w GST)
SME-sponsored Singapore Citizens & Permanent Residents S$291.72
Singapore Citizens aged 40 & above S$282.48
Singapore Citizens aged below 40 S$423.72
Singapore Permanent Residents S$1,129.92
Others & Repeat Students S$2,837.64

Course fees payable is based on per MC.

Course fees will be reviewed by MOE on an annual basis and adjusted accordingly.

MOE subsidy will not be applicable for students who repeat a module or semester.


Course Fee for SMU modules


Digital Marketing https://academy.smu.edu.sg/digital-marketing-2336

Design Thinking & Innovation https://academy.smu.edu.sg/design-thinking-and-innovation-2341


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Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A, 
    Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.

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