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Course Overview

Technology plays a key role in our future and is the main driver across industry sectors. As companies undergo digital transformation, they continuously seek future-ready talents with technical skill sets and business acumen. Be a part of the talent pool with the Specialist Diploma in Business Development in Technology!


Jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, this programme is designed to supplement your technology skills with marketing & innovation as well as business development strategies in the classroom, with mentorship provided by corporate partners.


In this course, you will learn to execute and evaluate digital marketing campaigns and develop digital content. You will also learn to develop sound business proposals and hone your skills in marketing digital solutions.


At the end of the course, you will emerge as a future-ready talent equipped with the relevant skills to leverage technology in sales and marketing and business development for technology products and services.


Graduates can look forward to career opportunities as digital marketing executives, business development executives or customer-facing technologists.



All students are required to bring their own notebooks for lessons. You may refer to the required technical specifications for notebooks HERE.

Entry Requirements

Minimum Entry Requirements


A Polytechnic Diploma or ITE Technical Diploma / Technical Engineer Diploma / Work-Learn Technical Diploma or equivalent


OR A Bachelor’s Degree or equivalent


OR A Post-Secondary Certificate with at least 3 Years of relevant working experience

Who Should Attend

The Specialist Diploma in Business Development in Technology is targeted at the following:


• Graduates with relevant diplomas keen to leverage their existing technological skill-set to include digital marketing and business development in technological products and services
• Diploma graduates employed in technology roles and wish to acquire customer facing and pre-sales related job roles
• Diploma graduates seeking to gain deeper insights into digital marketing with a view to move into this area

What You'll Learn

To be awarded the Specialist Diploma, participants are required to complete a total of 2 Post-Diploma Certificates (PDCs). A certificate will be issued upon successful completion of each PDC.

Subject Code Subject
BCBT011 Digital Marketing

This subject focus on digital marketing theory and techniques. Students will acquire fundamental knowledge to plan and implement integrated marketing activities across various digital channels such as social media and search engine.

Website: https://academy.smu.edu.sg/digital-marketing-2336

BCBT012 Design Thinking & Innovation

This subject introduces Design Thinking as a human-centric and interdisciplinary approach towards innovations and as a technique to develop new ‘things’.  Students will gain the ability to analyse business needs, elicit business requirements and design customer centric solutions.

Website: https://academy.smu.edu.sg/design-thinking-and-innovation-2341

Subject Code Subject
BCBT013 Strategy in Technology Business

This subject builds on the fundamental knowledge of digital marketing to focus on the implementation of a technology business’s digital strategy with particular emphasis on digital content management, search engine marketing, social media marketing and optimizing digital marketing campaign performance with analytics.

Leveraging on their existing technical background, students will acquire practical skills in implementing solutions for publishing digital contents, executing digital marketing campaigns and performing marketing analytics.

BCBT014 Business Development and Implementation

This subject focuses on the implementation of go-to-market and pre-sales strategies of technology products and services. Students will acquire an understanding of building and managing the business development pipeline, identify and analyse market needs, develop business opportunities and lead the sales cycle.

Leverage on their existing technical background, students will acquire the skills in lead qualification, responding to Request-for-proposals and to present, demonstrate and propose solutions. Topics on proof-of-concept development, negotiation and post-sales support will also be discussed.

Modes of Assessment


100% course work assessment

For more information on course fee / schedule, or to apply,

Career Opportunities

Graduates will gain the requisite skills and knowledge to be digital marketing executives, business development executives and customer-facing technologists for the organisations with whom they are employed at the end of the programme. It also opens up new career options in pre-sales consultancy and business development.

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Course Contact

  • WhatsApp: 67806361
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 109
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.