Singapore is a leading destination for MICE – Meetings, Incentives, Conferences and Exhibitions–and is ranked annually amongst the top cities in the world for conventions and meetings. Events management is a marketable expertise regardless of the industry you are in. Through this Specialist Diploma, you will be equipped with diverse skills, from digital marketing and events curation, to hosting and managing events.
With the skillsets gained, you will be able to develop compelling and differentiated event experiences, thus enhancing your employability in a wide range of companies within MICE, events and beyond.
This course is to equip students with the knowledge and skills to:
- Apply strategies, skills and services related to the hosting of MICE-related events in the hospitality sector.
- Apply an operations framework for fairs, exhibitions and events.
- Develop compelling content and differentiated experiences for the MICE and events sector.
- Attract and manage a portfolio of sponsors to achieve event outcomes.
- Manage projects using a project management framework.
- Apply concepts of revenue management in MICE/events, tourism and travel operations.
- Use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives.
The minimum entry requirement is at least a Polytechnic Diploma, or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
The intended target participants are the following:
- Fresh diploma graduates who wish to deepen their knowledge and skills in the MICE/events and tourism sector;
- Diploma graduates who have been employed by events company who wish to gain insights and to refresh and deepen their knowledge; and
- Individuals with some working experience, who wish to gain deeper insights and formal education in the relevant subject areas. For them, obtaining a formal education may open door of opportunities to explore a career in the MICE/events sector.
The MICE/Events sector presents continued opportunities for individuals who are keen to develop compelling and differentiated experiences.
This subject explores a variety of operational issues which are prerequisite for accommodating and supporting MICE events. The issues include the application of strategies, skills and services related to the hosting of MICE events in hotels.
|BCLE003||Events Curation & Sponsorship
Event Curation comprises topics related to selecting, organising and presenting content at an event. Events offer numerous platforms to tell the event story; from programme scheduling to the choice of speakers and performers, production elements such as music, lighting, décor and choice of catering. The creation of the event experience is the art of telling the story.
Event Sponsorship introduces the topic of events sponsorship and marketing theory, as well as practices. It addresses various disciplines, including sponsorship and marketing policy, strategy formulation, planning and attracting a portfolio of sponsors, and collaborative sponsorship-cum-marketing efforts leading to successful event management outcomes.
|BCLE004||Events Operations & Logistics Management
This subject covers the management of logistics relating to the operation of fairs, exhibitions and events. This includes layout planning, freight management and vendor management. The subject also integrates management implications such as risk management, legal documentation, customer experience and general event support.
|BCLE005||Revenue Management for Tourism Business
This subject provides an overview of revenue management as practised in the tourism industry. The role and importance of revenue management in the industry and the relationship between revenue management and yielding profitability will be covered. It will introduce the use of historical information and current trends to forecast managing revenue and maximizing profits to achieve goals.
|BCLE006||Digital Marketing in Tourism
This subject focuses on providing insights into the use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives. Apart from social media marketing, participants will be introduced to technology available in Customer Relationship Management (CRM), as well as digital tools used in tourism to create exceptional customer experiences.
This subject focuses on implementing the project management framework including aspects of planning activities of a project, designing the work breakdown structure, allocating project resources, implementing and controlling the progress of the project until completion. Participants will learn the use of project management software in this module.
Modes of Assessment
- Class participation
- Class tests
|Intake Info||Application Period||Course Duration|
19 April 2021
02 November 2020 - 11 January 2021
8.30 am to 6.00 pm (Mon to Thu)
8.30 am to 5.30 pm (Fri)
Closed on Sat, Sun & Public Holidays
- Website: https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy
East Wing Block 1A,
Level 3, Unit 81
21 Tampines Ave 1
Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.