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Course Overview

In today’s digitalised world, Digital & Social Media Marketing is gaining all the hype. As more individuals and organisations embark on digital marketing, masterful storytelling has become the essence of a successful digital presence.


Digital & Social Media Marketing For Beginners is tailored for individuals and corporations looking to take their first steps to venture into digital marketing to reach customers effectively. Through hands-on activities, participants will learn how to devise customised digital & social media marketing strategies to tell their own unique brand stories.

Who Should Attend

Individuals or organizations that have little or no knowledge in Digital and Social Media Marketing who wants to tell your story in the digital world. Participants will learn why and how to use digital and social media to reach and communicate its target audience

What You'll Learn

Introduction to Digital & Social Media Marketing

  • Why Digital & Social Media Marketing?
  • Making sense of the Digital and Social Media Marketing landscape


Storytelling with Digital & Social Media Marketing

  • Consumer Decision Making in the Digital Age
  • Introduction to Digital & Social Media Marketing Strategy
  • Communicating using basic Digital & Social Media Marketing tool


Continuous Learning in Digital & Social Media Marketing

  • Leveraging Digital & Social Media Marketing resources
  • Developing a learning plan in Digital & Social Media Marketing
  • Consultation to strategizing using Digital & Social Media Marketing





Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

For more information on course fee / schedule, or to apply,

Lecturer/Trainer Profile

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Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 109
    21 Tampines Ave 1
    Singapore 529757


  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.