Effective Digital & Social Media Marketing for Beginners

Duration 1 day

Certificate TP Certificate

Course Overview

In today’s digitalised world, Digital & Social Media Marketing is gaining all the hype. As more individuals and organisations embark on digital marketing, masterful storytelling has become the essence of a successful digital presence.

Digital & Social Media Marketing For Beginners is tailored for individuals and corporations looking to take their first steps to venture into digital marketing to reach customers effectively. Through hands-on activities, participants will learn how to devise customised digital & social media marketing strategies to tell their own unique brand stories.

OPTIMISED FOR BEGINNERS
Learn the basics of digital and social media marketing.

TELL YOUR STORY EFFECTIVELY
Learn about brand storytelling.

HIGHLY RELEVANT AND ON-TREND
Be updated on the digital marketing trends.

Who Should Attend

Individuals or organizations that have little or no knowledge in Digital and Social Media Marketing who wants to tell your story in the digital world. Participants will learn why and how to use digital and social media to reach and communicate its target audience

What You'll Learn

Introduction to Digital & Social Media Marketing

Why Digital & Social Media Marketing?
Making sense of the Digital and Social Media Marketing landscape

Storytelling with Digital & Social Media Marketing

Consumer Decision Making in the Digital Age
Introduction to Digital & Social Media Marketing Strategy
Communicating using basic Digital & Social Media Marketing tool

Continuous Learning in Digital & Social Media Marketing

Leveraging Digital & Social Media Marketing resources
Developing a learning plan in Digital & Social Media Marketing
Consultation to strategizing using Digital & Social Media Marketing

Certification

Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

For more information on course fee / schedule, or to apply,

CLICK HERE

Lecturer/Trainer Profile

Mr Steven Ng

Steven began his learning journey with a boutique market research firm as a Research Analyst. He then gained valuable Sales and Marketing experience in Johnson and Johnson Consumer Singapore, in a trade marketing role. His responsibilities included managing trade promotions, forecasting and category management for key accounts. He then moved on to an exciting sales management role servicing key retailers before opening a new chapter of his learning journey in Temasek Polytechnic. He now delights in guiding students to tell their stories on applied social and marketing research as well as New Media Marketing to achieve partner organizations’ marketing objectives.

Steven sought to learn continuously as a lecturer and is conferred M.Ed from The University of Sheffield. He also has a BBA (Hons.) from The National University of Singapore. He is Google Adword Certified.

Course Contact

tsa_shortcourse@tp.edu.sg
Call: 67881212 / WhatsApp: 67806361
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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