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Course Overview

In today’s digitalised world, Digital & Social Media Marketing is gaining all the hype. As more individuals and organisations embark on digital marketing, masterful storytelling has become the essence of a successful digital presence.


Digital & Social Media Marketing For Beginners is tailored for individuals and corporations looking to take their first steps to venture into digital marketing to reach customers effectively. Through hands-on activities, participants will learn how to devise customised digital & social media marketing strategies to tell their own unique brand stories.

Who Should Attend

Individuals or organizations that have little or no knowledge in Digital and Social Media Marketing who wants to tell your story in the digital world. Participants will learn why and how to use digital and social media to reach and communicate its target audience

What You'll Learn

Introduction to Digital & Social Media Marketing

  • Why Digital & Social Media Marketing?
  • Making sense of the Digital and Social Media Marketing landscape


Storytelling with Digital & Social Media Marketing

  • Consumer Decision Making in the Digital Age
  • Introduction to Digital & Social Media Marketing Strategy
  • Communicating using basic Digital & Social Media Marketing tool


Continuous Learning in Digital & Social Media Marketing

  • Leveraging Digital & Social Media Marketing resources
  • Developing a learning plan in Digital & Social Media Marketing
  • Consultation to strategizing using Digital & Social Media Marketing





Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

Course Schedule/Apply

Intake Info Application Closing Date Course Duration

21 November 2023

21 October 2023

1 day

9.00am to 6.00pm

Course will be conducted online via Microsoft Teams

Register Interest

Registration may be closed earlier due to overwhelming response.


For Corporate training, click here.


Application Procedures


Click on the Apply button above to submit your application online.


Steps to follow in your application:


Step 1 - Enter NRIC/ Passport No.

Step 2 - Select <TP to provide Course Code> and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Applicable for 'Stackable based modular course' or 'Diploma or Post-Diploma courses' only. Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5: Make declaration and submit online application

Course Fees

Fees Type Course Fees
(w GST) 
Singapore Citizens
Full Course Fee / Repeat Students S$203.30
Aged 40 and above / SME-sponsored S$22.99
Aged below 40 S$60.99
Non-Singapore Citizens
Full Course Fee / Repeat Students S$205.20
Singapore Permanent Residents / Long-Term Visit Pass Plus (LTVP+) Holder S$61.56
SME-sponsored (Singapore Permanent Residents) / Long-Term Visit Pass Plus (LTVP+) Holder) S$23.56

SkillsFuture Credit Approved. For more details, please click here

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by the Work Support Scheme (WSS), for more information, please visit:

Lecturer/Trainer Profile

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Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757


  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.