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Course Overview

Digital & Social Media Marketing is the buzz word in today’s digitalized world. Individuals and organizations jumped to this bandwagon without adequately understanding why and what it can do for us. Instead of blindly hopping into the latest craze, how can one start to master it to tell your story instead of being mastered by it?


Digital & Social Media Marketing For Beginners is targeted at individuals and corporations that want to take the first steps in the journey towards digital marketing to reach customers effectively.  Through hands on activities, participants will learn how to make basic digital & social media marketing strategy customised to telling your personal and organisational story.

Who Should Attend

Individuals or organizations that have little or no knowledge in Digital and Social Media Marketing who wants to tell your story in the digital world. Participants will learn why and how to use digital and social media to reach and communicate its target audience

What You'll Learn

Introduction to Digital & Social Media Marketing

  • Why Digital & Social Media Marketing?
  • Making sense of the Digital and Social Media Marketing landscape


Storytelling with Digital & Social Media Marketing

  • Consumer Decision Making in the Digital Age
  • Introduction to Digital & Social Media Marketing Strategy
  • Communicating using basic Digital & Social Media Marketing tool


Continuous Learning in Digital & Social Media Marketing

  • Leveraging Digital & Social Media Marketing resources
  • Developing a learning plan in Digital & Social Media Marketing
  • Consultation to strategizing using Digital & Social Media Marketing





Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

Course Schedule

Intake Info Application Closing Date Course Duration

Please write in to tsa_shortcourse@tp.edu.sg to register your interest.


1 day

(9 AM - 6 PM)


Application Procedures


Click on the Apply button above to submit your application online. Registration may be closed earlier due to overwhelming responses.


Steps to follow in your application:


Step 1 - Enter NRIC/ Passport No.

Step 2 - Select <TP to provide Course Code> and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Applicable for 'Stackable based modular course' or 'Diploma or Post-Diploma courses' only. Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5: Make declaration and submit online application

Course Fees

Fee Type Item Course Fees
(w GST) 
Full Course Fee S$203.30
SG Citizens aged 39 & below / Permanent Residents S$60.99
SG Citizens aged 40 & above / SME-sponsored SG Citizens & Permanent Residents S$22.99

SkillsFuture Credit Approved. For more details, please click here

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit: 

Lecturer/Trainer Profile

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Course Contact

  • 67881212
  • 8.30am – 6.00pm (Mon – Thu)

    8.30am – 5.30pm (Fri)

    Closed on Sat, Sun & Public Holidays

    Due to Safe Management Measures, our office is currently closed.

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Website: https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy
    Temasek Polytechnic
    East Wing Block 1A,
    Level 3, Unit 81
    21 Tampines Ave 1
    Singapore 529757


  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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