Effective Digital & Social Media Marketing for Beginners

Duration 1 day

Certificate TP Certificate

Course Overview

In today’s digitalised world, Digital & Social Media Marketing is gaining all the hype. As more individuals and organisations embark on digital marketing, masterful storytelling has become the essence of a successful digital presence.

Digital & Social Media Marketing For Beginners is tailored for individuals and corporations looking to take their first steps to venture into digital marketing to reach customers effectively. Through hands-on activities, participants will learn how to devise customised digital & social media marketing strategies to tell their own unique brand stories.

OPTIMISED FOR BEGINNERS
Learn the basics of digital and social media marketing.

TELL YOUR STORY EFFECTIVELY
Learn about brand storytelling.

HIGHLY RELEVANT AND ON-TREND
Be updated on the digital marketing trends.

Who Should Attend

Individuals or organizations that have little or no knowledge in Digital and Social Media Marketing who wants to tell your story in the digital world. Participants will learn why and how to use digital and social media to reach and communicate its target audience

What You'll Learn

Introduction to Digital & Social Media Marketing

Why Digital & Social Media Marketing?
Making sense of the Digital and Social Media Marketing landscape

Storytelling with Digital & Social Media Marketing

Consumer Decision Making in the Digital Age
Introduction to Digital & Social Media Marketing Strategy
Communicating using basic Digital & Social Media Marketing tool

Continuous Learning in Digital & Social Media Marketing

Leveraging Digital & Social Media Marketing resources
Developing a learning plan in Digital & Social Media Marketing
Consultation to strategizing using Digital & Social Media Marketing

Certification

Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.

Course Schedule/Apply

Intake Info	Application Closing Date	Course Duration
21 November 2023	21 October 2023	1 day 9.00am to 6.00pm Course will be conducted online via Microsoft Teams	Register Interest

Intake Info

Application Closing Date

Course Duration

21 November 2023

21 October 2023

1 day

9.00am to 6.00pm

Course will be conducted online via Microsoft Teams

Registration may be closed earlier due to overwhelming response.

For Corporate training, click here.

Application Procedures

Click on the Apply button above to submit your application online.

Steps to follow in your application:

Step 1 - Enter NRIC/ Passport No.

Step 2 - Select <TP to provide Course Code> and course commencement date.

Step 3 - Enter personal, qualification, employment and sponsoring details (if applicable).

Step 4 - Applicable for 'Stackable based modular course' or 'Diploma or Post-Diploma courses' only. Select, rank your preference for the selected subject(s) and indicate the number of subject(s) you wish to take. Please note that the subject start date(s) denotes the semester start date.

Step 5: Make declaration and submit online application

Course Fees

Fees Type	Course Fees (w GST)
Singapore Citizens
Full Course Fee / Repeat Students	S$203.30
Aged 40 and above / SME-sponsored	S$22.99
Aged below 40	S$60.99
Non-Singapore Citizens
Full Course Fee / Repeat Students	S$205.20
Singapore Permanent Residents / Long-Term Visit Pass Plus (LTVP+) Holder	S$61.56
SME-sponsored (Singapore Permanent Residents) / Long-Term Visit Pass Plus (LTVP+) Holder)	S$23.56

SkillsFuture Credit Approved. For more details, please click here.

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by the Work Support Scheme (WSS), for more information, please visit:
https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html

Lecturer/Trainer Profile

Mr Steven Ng

Steven began his learning journey with a boutique market research firm as a Research Analyst. He then gained valuable Sales and Marketing experience in Johnson and Johnson Consumer Singapore, in a trade marketing role. His responsibilities included managing trade promotions, forecasting and category management for key accounts. He then moved on to an exciting sales management role servicing key retailers before opening a new chapter of his learning journey in Temasek Polytechnic. He now delights in guiding students to tell their stories on applied social and marketing research as well as New Media Marketing to achieve partner organizations’ marketing objectives.

Steven sought to learn continuously as a lecturer and is conferred M.Ed from The University of Sheffield. He also has a BBA (Hons.) from The National University of Singapore. He is Google Adword Certified.

Course Contact

tsa_shortcourse@tp.edu.sg
67881212
Monday - Thursday: 8:30am - 6:00pm
Friday: 8:30am - 5:30pm

Closed during lunchtime, 12:00pm - 1:00pm
and on weekends and public holidays.
https://www.tp.edu.sg/tsa
Temasek SkillsFuture Academy (TSA)
Temasek Polytechnic
East Wing, Block 1A, Level 3, Unit 4
21 Tampines Ave 1
Singapore 529757

Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.

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