Jump to Section

Course Overview

Marketing has traditionally centred around promoting the success of a product or service. Indicators such as sell-through rates used to be the key factor in determining success.  In today’s context, less seems to be more. As consumers become more informed and conscious of sustainability, businesses that actively consider the Triple Bottom Line are now winning customers by meeting their demands and expectations through its sustainability efforts.


This is a foundational course in sustainable/green marketing.  It aims to help marketing and communications executives understand what constitutes sustainable marketing and best practices around green marketing.  They will be equipped to rethink their existing marketing plans and apply the principles from the course to their own corporate marketing plans. They will also be aware of the ethical pitfalls and the approaches to avoid them.

Who Should Attend

  • Marketing executives
  • Communications executives
  • Brand executives
  • Event marketing executives
  • Executives in product development roles
  • Business owners

What You'll Learn

This is a 1-day workshop programme


At the course, participants will:


  1. Learn why Environmental, Social, and Governance (ESG) factors matter and how Singapore is moving towards a greener future.
  2. Learn what is sustainable marketing and how to articulate its value and impact areas.
  3. Learn how to develop sustainable marketing propositions with guiding principles.
  4. Learn how to leverage tools to communicate sustainable marketing.
  5. Learn the ethical pitfalls of greenwashing and greenhushing, and how to avoid them.
  6. Apply sustainable marketing principles with a real-life case study.





Participants who meet at least 75% of the required course attendance and pass the assessment will be awarded a Certificate of Completion.

For more information on course fee / schedule, or to apply,

Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 109
    21 Tampines Ave 1
    Singapore 529757


  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel a course with low enrolment.