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Diploma in Marketing (T67)

The Diploma in Retail Management has been merged into the Diploma in Marketing and will be offered as a new option in E-Commerce & Retail Marketing from AY2019. 


Connecting Customers through Brands:

  • Learn to build great brands
  • Acquire digital and social media marketing skills and stay ahead of industry trends
  • Leverage E-Commerce and retail strategies to grow a successful business
  • Learn marketing skills that are in demand across industries
  • Work with real companies to solve marketing issues

Marketing is one of the most exciting, creative and important aspects of any business practice. It plays an important role in today’s highly competitive environment and expertise in this field is required in any organisation. This course provides you with practical and innovative learning experiences to prepare you for a future career in various areas of marketing such as marketing communications, branding, digital & social media marketing, events management, e-commerce & retail marketing. You will first gain a fundamental understanding of the business environment, then develop functional competencies in marketing and, in your final year, get prepared for entry into the marketing profession.

Through activities such as client-based projects, industry talks, enrichment courses and overseas study trips, you will see how textbook theories are put into practice in the real world.

 We are deeply impressed by your students’ high creative energy, strong problem-solving skills, and great enthusiasm. Their proposal to market the PAssion POSB MasterCard® Debit Card to the youth segment is truly insightful and relevant. This is a testimony to the success of your course in equipping students with the critical competencies to meet the dynamic needs of our industry.
—  Mr Sayvious Ong
     Vice President & Head of Debit Cards
     DBS Bank Ltd

 

 Having an industry client like Samsung certainly brought a sense of realism and innovation to our learning journey. We have indeed benefited tremendously in listening to a real-life client brief and the advice that was given during the presentations was invaluable. With the two projects that we worked on, it opened up our eyes to the creativity that Marketing needs to have and at the same time, the Market Research module drove home the point that it needs to be grounded on key critical insights from the marketplace. It is certainly a privileged opportunity to be able to handle these exciting projects in Marketing!
— Jazmin Quek, Diploma in Marketing alumni, NUS undergraduate.

 

 

What you will learn

  • Setting the Foundation Stones

    Setting the Foundation Stones

    Receive solid grounding in core business knowledge and expertise. Learn how to manage people and processes, write and present effectively, understand the economic environment, and how to measure business performance among other essential business skills.
  • Learning Core Marketing Principles & Skills

    Learning Core Marketing Principles & Skills

    In Junior year, the curriculum focuses on the development of functional competencies in core areas such as marketing research, consumer behaviour, new media marketing and customer relationship & services marketing. You will apply principles and skills in industry-based projects. Students will also have the opportunity to focus on digital marketing or public relations specialisation.
  • Practising Marketing & Branding

    Practising Marketing & Branding

    The Senior year curriculum integrates learning and focuses on strategic marketing, brand management and sales & account management to prepare students for entry into the professional marketing environment. Through learning activities such as client-based projects, major project, internship programmes, and overseas study trips, you will gain real-life work exposure.

Notable Features

  • Solve real life marketing challenge through 360˚ approach leveraging on strategy, creative, data analytics, marketing communications and storytelling. 
  • Opportunities to plan and execute marketing & retail ideas through client-based projects and industry partnerships thus enabling you to be critical, creative and confident.
  • Specialised training at BrandStudy for Branding & Digital Marketing and 1st Ave for E-Commerce & Retail Marketing 

Career Prospects

Executive and management positions in:
• Advertising and promotion
• Brand management
• Business development
• Digital & social media marketing
• E-commerce
• Marketing communications
• Public relations
• Retail marketing

The Diploma in Marketing opens the door to a variety of professional marketing opportunities. As students are trained to be creative problem solvers with strong presentation skills, employment prospects are bright in a wide range of challenging fields such as branding, advertising, marketing communications, digital marketing, events marketing, public relations, trade and consumer sales and marketing. Graduates can also use their skills to be an entrepreneur and market their own products and services!

“We truly enjoyed the interactions and engagements with your students and we are also impressed with their quality and creativeness of their presentations. Look forward to meeting again and I believe there are definitely more opportunities for collaborations to come as OOH Media is always looking to excite the industry with fresh and interesting propositions and experiences!”

- Sherlyn Hi, AVP, OOH Media, MediaCorp

 

Further Education

While many of our graduates join the workforce or start his/her own business upon graduation, others move on to pursue their further studies, either locally or overseas. Many of our alumni have done us proud in local universities such as NUS, NTU and SMU. In terms of overseas universities, we have also seen our students shine in universities in Australia, Britain, America as well as Canada.

To know more about the degree you can pursue and the advanced standing granted by the various universities, please click this link to access diploma to degree for guidance.

 I think that graduating with a diploma provides a high degree of versatility. As we look beyond our options, the true underlying purpose of education is to ultimately provide you with the right kind of mindset, critical skills, and relevant knowledge to thrive in this competitive world. I believe TP has successfully infused these elements in the curriculum. There will always be different viewpoints and opinions about your education pathways. Ultimately, choose what you like and pursue your dreams. Give purpose to what you learn and naturally you will be good at whatever you choose to pursue.

— Andy Sim Meng Hwan, Class of 2017
Undergraduate, Singapore Management University
SMU Lee Kong Chian Scholars Programme
Recipient of Singtel Undergraduate Scholarship
Marketing Course Silver Medal & TP Skills
Mastery Award


 

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.

Minimum Entry Requirements

English Language (EL1)* Grades 1-6
Mathematics (E or A) Grades 1-6
Any three other subjects, excluding CCA Grades 1-6

To be eligible for selection, you must also have sat for at least one of the following subjects: Art/Art & Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, History, Higher Art, Higher Music, Introduction to Enterprise Development, Literature in English/ Chinese/Malay/Tamil, Media Studies (English/Chinese Language), Media Studies (Chinese Language), Music, Principles of Accounts.

*Sijil Pelajaran Malaysia (SPM)/ Unified Examination Chinese (UEC) holders must have a minimum of grade 6 for the relevant English Language subject (e.g. Bahasa Inggeris).

Course Structure

TP Fundamentals (TPFun) Subjects

Subject code Subject LevelCredit Units
BCS1011

In this subject, you will learn how to conduct research for relevant information and validate information sources. You will also learn to recognise and avoid plagiarism, and follow standard citation and referencing guidelines when presenting information. In the course of learning, you will be required to plan, prepare and present information appropriately in written and oral form.

12
BCS1012

In this subject, you will be taught how to conduct effective meetings while applying team communication strategies and the skills for documenting meeting notes. You will be required to write clear emails, using the appropriate format, language, tone and style for an audience. You will also be taught to communicate appropriately in and for an organisation when using various platforms.

12
BCS1013

In this subject, you will be taught how to use persuasive language in written documents. You will be required to use information to your advantage to verbally communicate and convince an audience about your idea, product or service. Skills such as persuasive vocabulary, language features, graphical illustrations, tone and style would also be covered.

12
GCC1001

This subject presents you with a panoramic view of current local and global issues, which may have long term implications for Singapore. You will learn to apply critical thinking tools to examine current issues, support your views with relevant research and up-to-date data, articulate an informed opinion and mature as civicminded individuals.

12
BIN1001

This subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond.  You will first be introduced to the Design Thinking framework and learn how to develop problem statements and ideate solutions.  Next, you will discover the tools for prototyping and innovation, such as 3D printing and laser cutting at TP’s Makerspace+ facility.   

12
LEA1011

LEAP 1, 2 and 3 are three fundamental subjects that seek to cultivate in you, the attitude, skills and knowledge for the development of your leadership competencies.  This character-based leadership programme enables you to develop your life-skills through establishing personal core values, which will become the foundation for your leadership credibility and influence.

11
LEA1012

LEAP 1, 2 and 3 are three fundamental subjects that seek to cultivate in you, the attitude, skills and knowledge for the development of your leadership competencies.  This character-based leadership programme enables you to develop your life-skills through establishing personal core values, which will become the foundation for your leadership credibility and influence.

11
LEA1013

LEAP 1, 2 and 3 are three fundamental subjects that seek to cultivate in you, the attitude, skills and knowledge for the development of your leadership competencies.  This character-based leadership programme enables you to develop your life-skills through establishing personal core values, which will become the foundation for your leadership credibility and influence.

11
LSW1002

This subject will help you develop both the physical and technical skills in your chosen sports or fitness activities. Through a structured curriculum that facilitates group participation, practice sessions and mini competitions, you will learn to build lifelong skills such as resilience, leadership, communication and teamwork. Physical activity sessions will be supplemented by health-related topics to provide you with a holistic approach to healthy living.

12
MCR1001

This Career Readiness programme comprises three core subjects – Personal Management, Career Preparation and Career Management. It seeks to help you understand your career interests, values, personality and skills for career success. It also equips you with the necessary skills for seeking and securing jobs, and to develop professional work ethics.

11
MCR1002

This Career Readiness programme comprises three core subjects – Personal Management, Career Preparation and Career Management. It seeks to help you understand your career interests, values, personality and skills for career success. It also equips you with the necessary skills for seeking and securing jobs, and to develop professional work ethics.

11
MCR1003

This Career Readiness programme comprises three core subjects – Personal Management, Career Preparation and Career Management.  It seeks to help you understand your career interests, values, personality and skills for career success.  It also equips you with the necessary skills for seeking and securing jobs, and to develop professional work ethics.

11
BGS1002

This subject provides essential skills and knowledge to prepare you for an overseas experience. You will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, you will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment.

13
BGS1003

You will examine your own identity, study different forms of diversity and apply strategies to inspire positive collaboration in a diverse workplace. Through a residential stay, you will have the opportunity to experience living and working with peers from different backgrounds.

13
BGS1004

This subject highlights the inter-connectedness of the world today, bringing about what it means to be a Global Citizen. You will gain an awareness of the impacts of globalisation and the concepts of social responsibility and sustainable community development. This subject also challenges you to be actively engaged in a social or environmental project.

13
BGS1005

Whether telling stories, building monuments or celebrating rites of passage, expressions of culture are at the core of cultural diversity. In this subject, everyday objects, artistic creations and popular culture are explored as ways of understanding the values and beliefs of a society. By taking this subject, you will benefit by acquiring a greater understanding and appreciation of the complexities surrounding our cultural assets.

13
TGL1001

This is a subject where you will be free to pursue an area of interest through a self-directed approach, guided by staff. You will be expected to demonstrate a sense of curiosity for learning, initiate an opportunity to acquire knowledge and skills, and reflect on your learning journey throughout the subject.

13
BSI3033

The Student Internship Programme is intended to supplement your education by providing real-world experience within a formal organisational setting. It couples the necessary integration of substantive knowledge with behavioural skills and communication techniques that are essential for effective professional performance in branding and marketing.

316

* Students must choose to take either one of these three subjects OR Guided Learning (TGL1001).

Core Subjects

Subject code Subject LevelCredit Units
BBS1001

This subject covers the key management functions of planning, organising, leading and controlling. The subject addresses the impact of environmental factors that affect business, the relevance of corporate social responsibility and business ethics, and international management in an organisation. It emphasises the roles, responsibilities and challenges faced by supervisors/ manages in an organisation.

14
BEC1007

The subject covers the fundamental principles of economics for understanding how individuals and firms make decisions. It will focus on the various aspects of the product market: demand and supply, elasticity, market competition, product differentiation. The subject includes an overview of macroeconomic indicators, the government’s macroeconomic objectives and policy tools.

14
BAF1010

This subject provides you with an understanding of the core accounting principles underlying accounting practice; from the preparation of accounting entries to the financial statements of businesses. It also focuses on how various businesses report the results of their activities in the financial statements.

14
BBT1010

This subject covers fundamental computing and data analytics skills for businesses. A strong emphasis is placed in exposing students to office productivity tools which can aid in decision making as well as solving business problems through data manipulation, modelling and visualisation.

14
BLO1001

The subject provides an overview of descriptive and inferential statistics. It includes data description, basic concepts of probability, correlation and regression, probability distributions, estimation and hypothesis testing. The subject also covers the use of computer software application to perform statistical computation for data analysis and interpretation.

14
BEC1008

This subject provides an understanding of the broad framework in which economies operate in a global and interconnected world.  Concepts covered thematically include: Measuring economic performance using GDP, Inflation, Unemployment and the AD-AS model; International Trade and Foreign Exchange; the Role of Governments and fiscal & monetary policies

14
BRM1005

This subject provides an understanding of the basic concepts and practices of modern marketing. It focuses on the marketing role and the tools utilised by marketers in developing the appropriate marketing mix for target market segments.

14
BMK2016

This subject provides you with an overview of the role of marketing analytics in the decision-making process that marketing managers undertake. In a rapidly changing world where timely and accurate information is vital to making sound business decisions, marketing analytics is an absolute necessity.

24
BMK2017

This subject provides you with an understanding of customer buying behaviour. It focuses on the internal and external forces affecting customers' buying decisions in a variety of contexts. Students will learn to gather insights from understanding consumer decision making journey.

24
BMK2018

This subject provides you with an understanding of the strategies and tools for effective customer communications. The subject focuses on equipping students to apply their knowledge and skills to develop sound integrated marketing communication plans.

24
BMK2019

This subject aims to provide you with an understanding of the creative process and practical issues in marketing innovation. It offers the necessary tools for you to create effective communication messages, generate ideas for innovative products & services to achieve marketing success.

24
BMK2023

Digital & Social Media Marketing is the buzz word in today’s digitalised world. This subject offers you understanding into the theories and practices of digital and social media marketing strategy and tools in the context of a company overall marketing strategy.

24
BMK3016

One of the most valuable intangible assets that a company has is the brand that it has invested in and developed over time. Like people, brands have their own individual personality. This differentiation drives the ability for the brand to grow and expand. This subject focuses on understanding the importance of brands, what brands mean to consumers and the various strategies and tools to develop, manage and grow brands.

34
BMK3015

This subject takes the form of a final project which provides you with the opportunity to apply knowledge and skills learned in the Marketing course. Working in a team, you will identify real-life problems, conduct independent research and analysis, and provide a proposal and formal presentation. You will acquire project management skills including proposal planning and crafting, budget planning and timeline management.

38

Elective Cluster- Branding & Digital Marketing

Subject code Subject LevelCredit Units
BMK2020

The subject introduces you to the concept of managing an experiential marketing event. You will learn to conceptualise, develop and organise an experiential event that engages customers to create an emotional attachment to a product/service and brand. The subject would also cover marketing of events, human resource management and budgeting.

24
BMK2021

This subject provides you with an understanding of the importance of service excellence in account management to capture the hearts and minds of stakeholders. Building on this understanding, students will learn strategies and tools to manage relationship with key partners and customers to achieve business objectives.

24
BMK2022

The focus of the subject will be on strategies and tools to market and deliver products and services together in a seamless and customer-centric manner to help companies differentiate its offering from competitors.

24
BMK2024

This subject focuses on helping you to look at different types of business problems with marketing methodology and perspective. You will learn cross-cultural and sustainable marketing and the role of technology in enabling businesses. You will also explore opportunity to work with other disciplines on local or overseas projects to solve multi-disciplinary real world problems.

24
BMK3017

This subject seeks to equip students with the essentials for the practice of public relations. You will acquire the theories, tools and techniques of public relations and apply them to real-life situations professionally.

34
BMK3018

This subject will give you the opportunity to pursue relevant industry certification in digital marketing. You will learn industry best practices in various areas such as mobile marketing, content marketing, user interface and experience.

34

Elective Cluster: E-Commerce & Retail Marketing

Subject code Subject LevelCredit Units
BMK2026

This subject provides an overview of the management frameworks of running a business.  It encompasses space management, operations and human resource management. Particular emphasis is given to service coaching and role modelling to create a customer-centric working environment.

24
BMK2027

This subject introduces you to the fundamentals in retail buying processes in order to achieve sales and margin targets. Students will learn to forecast sales and customer trends, plan assortment buying and allocation, conduct negotiations with suppliers, manage vendor relationships and design effective promotional programmes to market the merchandise. Merchandise mathematics will be introduced in areas such as retail budgeting, Open-to-Buy decisions, sales and stock turn controls that are reflective of the real retail environment.

24
BMK2028

This subject introduces students to how retailers can gain a strategic advantage through efficient distribution channels or supply chain management in the retail business. Particular emphasis will be placed on topics ranging from alignment of the supply chain with the retail strategy, supply chain integration with demand and sourcing management, role of technology in supply chain management and the impact of emerging trends in performance of supply chain management.

24
BMK2029

This subject focuses on helping students to look at different types of business problems with marketing methodology and retailing perspective.  Students will learn cross-cultural and sustainable marketing and the role of technology in enabling businesses.  Students will also explore opportunity to work with other disciplines on local or overseas projects to solve multi-disciplinary real world problems.     

24
BMK3020

This subject provides you with the knowledge and skills to start a retail business and to develop a differentiating retail strategy. It integrates the knowledge and content covered in past modules taken. You have the opportunity to conceptualise and implement a viable retail business idea. Key topics include environment analysis, target market behaviour, competitive scanning, location analysis, customer service and store image analysis. These will allow you to formulate a business plan covering areas in retail operations, merchandise mix, visual merchandising and branding. Financial forecasts, budgeting and ratio analysis will be some key financial topics covered in the business plan. 

34
BMK3021

This subject introduces the use of new media to achieve retailing objectives, the working fundamentals in Customer Relationship Management and E-commerce. Students will understand how technology is transforming the retail industry and explore the challenges and issues in E-commerce for retailers. Emerging trends involving M-commerce, cross-channel fulfilment, in-store virtual technology, integration of new media applications and omni-channel customer engagement will be examined.

34

Graduation Requirements

Cumulative Grade Point Average min 1.0
TP Fundamentals Subjects 40 credit units

Diploma Subjects
- Core Subjects
- Elective Subjects


60 credit units
24 credit units
Total Credit Units Completed min 124 credit units

 


BYOD

Contact Us

For general enquiries, please contact:

School of Business

  (65) 6788 2000
  (65) 6786 9530
  bushotline@tp.edu.sg

Staff

Gary Lin
Course manager

Gary Lin graduated from the National University of Singapore with a Bachelor in Social Science (2nd Class Upper) in Economics and a Master in Administration from Singapore Management University.

He worked in the aviation, banking and telecommunication sectors before joining Temasek Polytechnic in 1998.

He enjoys teaching marketing to his students using real life problems and cases, challenging them to think out of the box to come up with interesting and effective solutions to problems.

Gary enjoys all kind of sports. He jogs and swims regularly.

Tel: 6780 6235
Email: guoxin@tp.edu.sg


Steven Ng
Section Head

Steven sought to learn continuously as a lecturer and is conferred M.Ed from The University of Sheffield. He also has a BBA (Hons.) from The National University of Singapore.

Steven started his career with a boutique market research firm as a Research Analyst. He then gained valuable Sales and Marketing experience in Johnson and Johnson Consumer Singapore, in a trade marketing role. His responsibilities included managing trade promotions, forecasting and category management for key accounts. He then moved on to an exciting sales management role servicing key retailers before joining Temasek Polytechnic. He now delights in guiding students on applied social and marketing research as well as New Media Marketing to achieve partner organizations’ marketing objectives.

Steven is active in student development as a Marketing Interest Group Advisor. He also enjoys facilitating students’ character development as a Centre for Character and Leadership Education (CCLE) Associate and often leads student teams for Overseas Community Programmes.

Tel: 6780 5822
Email: cheekuen@tp.edu.sg


Maggie Au
Section Head

Maggie Au holds a Master of Business Administration (Strategy and Marketing) from Nanyang Technological University, and a Bachelor of Business Administration with specialisation in Marketing from the National University of Singapore. She also attained the WSQ Advanced Certificate in Training and Assessment (ACTA) and is currently pursuing the WSQ Diploma in Adult and Continuing Education (DACE).

Prior to joining Temasek Polytechnic, Maggie worked in marketing, branding, merchandising and retail operations in various reputable organisations ranging from IT, fashion & accessories, to health & lifestyle. She is especially passionate about marketing and branding, and her areas of expertise include developing new products, re-launching brands, setting up flagship stores, crafting and rolling out global and local marketing and communications strategies and campaigns. Her extensive experience as a brand manager of several major international brands will stand her in good stead to enrich the learning journeys of aspiring marketers.

As a strong believer of lifelong learning, Maggie readily takes on new challenges. She is inspired to play the role of a mentor and coach by sharing her knowledge and experience and learning along with the youths.

Tel: 6780 5061
Email: maggieau@tp.edu.sg


Paul Ng
Senior Lecturer

Paul Ng holds a Master of Business Administration from the City University Business School (London), and a Bachelor of Science (Physics and Applied Physics) from The National University Of Singapore. He also holds a Teaching in Higher Education Certificate from Staff and Educational Development Association (UK).

He possesses many years of higher education teaching experience and held various positions in corporate consultancy and training on franchising, international marketing strategy and management.

He specialises in the areas of internet marketing and strategic marketing management. His interest lies in business to business marketing in the ASEAN countries, where he used to work in.

Tel: 67805808
Email: pohlow@tp.edu.sg


Germaine Wang
Lecturer

Germaine Wang graduated from the National University of Singapore with a degree in Business Administration, majoring in marketing. She has extensive work experience ranging from the civil service to the commercial sector, covering the marketing of consumer & industrial products as well as financial services. She has also attained the WSQ Advanced Certificate in Training and Assessment (ACTA).

Her passion lies not just in enhancing students' learning but also in impacting their journey to discover educational and life goals.

Tel: 6780 6234
Email: germaine@tp.edu.sg


Matthew Chua
Lecturer

Matthew holds a Bachelor of Business (Marketing) and a Master of Science (Marketing), both obtained from Nanyang Technological University.

He joined Temasek Polytechnic with a specialization in marketing research with eight years of experience in conducting market research for consumer branding, financial products as well as pharmaceutical and healthcare services. He has serviced clients that include Toyota (automobiles), Visa International (credit cards), Fraser & Neave (food & beverage), HSBC (premier banking), GlaxoSmithKline (pharmaceuticals), and Sanofi-Aventis (pharmaceuticals).

Matthew is passionate about using marketing strategies and research tools to help build successful brands and enjoys sharing knowledge and experiences with students.

Tel: 6780 6982
Email: mattchua@tp.edu.sg


Elaine Lim
Lecturer

Elaine graduated from Nanyang Technological University with a Bachelor in Communications Studies, majoring in public and promotional communication.

Elaine began her career in a non-profit youth organisation, running its event and volunteer engagement programmes. She then moved on to the publishing, design and museum sectors to gain experience and perspectives in different marketing functions and responsibilities. She has acquired expertise in a wide spectrum of communication areas including publications, media relations, campaigns and social media management.

Elaine has an unexplainable love for musicals and spends her free time reading and crafting.

Tel: 6780 6233
Email: elainel@tp.edu.sg


Wong May Hua
Lecturer

May Hua graduated from Nanyang Technological University with a Bachelor of Business (Marketing). She spent the first 10 years of her career as a professional curriculum designer and corporate trainer and went on to serve in different capacities in training and developing the potential in people.

Prior to joining TP, she spent the last 10 years as a Regional Sales Training Manager with DHL Express Asia Pacific and Capability Development Manager with Coca Cola Singapore. May Hua is keen to share and engage youths with the knowledge and skills she has gained over the years.

Tel: 6780 5803
Email: mayhua@tp.edu.sg


Irene Tan
Lecturer

Irene embarked on her marketing career in various industries after graduating from Temasek Polytechnic in 1995, with a Diploma in Business (Marketing). She obtained a degree a Bachelor’s degree in Commerce (majoring in Marketing and Advertising) from Curtin University of Technology.

Irene brings with her over 18 years of industry experience in Telecommunications, Digital Media, Online Search Directory, eCommerce and Personal Computer products. She held various Marketing and Product Marketing portfolios in her previous role in SingTel, including the launch of the 4th Generation Network in Singapore.

Passionate about sharing her marketing experiences and nurturing young marketers to lead and shape the future of marketing, Irene is happy to be an influential role model to our students.

Tel: 6780 6243
Email: irenetan@tp.edu.sg

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