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Course Overview

Are you intrigued by how design and technology is used to enhance brand experiences? Do you take a second look at beautifully crafted packaging, user-interface designs on apps, websites and engaging outdoor advertising? Humans are visual creatures, and eye-catching designs and messages can influence how we perceive products and brands.


Our unique and diverse curriculum cuts across graphic design, business and technology. Gain a strong understanding of visual communication and equip yourself with skills in persuasive advertising, digital and interactive design, visual story-telling and more. This will help you to create human-centered designs that are strategic, meaningful, and captivating.

Develop critical thinking and problem-solving skills that are necessary for creative careers in growing sectors such as media, healthcare, retail, financial services and infocomm technology.

Through exposure to real-world industry projects, you will learn to dissect briefs and deliver convincing pitches. Become a versatile professional who creates fresh and impactful designs to communicate messages effectively in evolving environments.


The future is yours to design.

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.


English Language (EL1)*


Mathematics (E or A)


Any one of the subject in the 2nd group of relevant subjects for ELR2B2-D Aggregate Type

  • Art
  • Biology
  • Biotechnology
  • Chemistry
  • Computing / Computer Studies
  • Creative 3D Animation
  • Design & Technology
  • Design Studies
  • Food & Nutrition/ Nutrition & Food Science
  • Electronics / Fundamentals of Electronics
  • Higher Art
  • Media Studies (English)
  • Media Studies (Chinese)
  • Physics
  • Science (Chemistry, Biology)
  • Science (Physics, Biology)
  • Science (Physics, Chemistry)
2023 Planned Intake
Net ELR2B2 aggregate range (2023 JAE)
3 - 15

Note: Applicants who have partial or complete colour appreciation deficiency should not apply for this course.

Admissions Exercises


What You'll Learn

Learn everything you need to know about the fundamentals of good graphic design – from the digital toolkits to photography, editorial work, typography and more. Hone your design sensitivity with the many briefs, projects and critiques coming your way.

Subject Code Subject Credit Units
DIM2384 Applied Typography

This subject focuses on how typography and grid systems are applied to produce consistent and effective layouts using a desktop publishing software. Technical topics such as type anatomy, classification, measurements and the construction of grid systems will be discussed with factors that influence the selection, manipulation and composition of type in a layout design. The subject also explores typography as an expressive medium for communication.

DIM2385 Art Direction

This subject focuses on using art direction to guide and strategise the generation and communication of creative ideas. It provides an understanding of visual literacy through elements, principles, metaphors and tonality for designers to craft mood boards, style boards and content guides. By applying the mood board into visual designs targeted at the identified audience, designers will effectively respond to professional client briefs in a directed manner.

DIM2386 Creative Storytelling

This subject focuses on the importance of storytelling and content writing. It introduces the function and purpose of crafting a story through writing, and then examining our human-content relationships. It provides the fundamentals of storytelling and writing for the new communication landscape. Topics include creating compelling stories that sell products, brands and values, how storytelling add value to a campaign, and how brands connect with the audience more effectively.

DIM1368 Design for Print

This subject focuses on the crucial aspects of design for print production. It will cover topics such as final artwork preparation, pre-production and finishing techniques, offset and digital printing processes, sustainability considerations in materials, and packaging formats in design.

DIM1369 3D Visualisation

This subject will introduce the use of 3D images in a design context. Using relevant digital software, it will focus on creating 3D images by exploring different forms, lighting and dimension. Topics will also include the principles and elements of 3D form production for application in digital environments and 3D printing outcomes.

DIM1370 Brand Strategy

This subject focuses on using brand strategy as a tool to develop a brand proposal. The topics covered include analysing the competitive landscape, market differentiation and positioning, brand archetypes, brand blueprint, defining target audience and identifying the best way to engage them.

DCF1038 Aesthetics for Design

This subject introduces the aesthetic and communicative aspects of design. Key topics include the elements of visual art, principles of design, basic drawing techniques and fundamental applied typography, and will explore integrating different sensorial qualities to expand the aesthetic experience for effective design communication.

DCF1037 Design in Context

This subject explores the context, influence and motivations in creative practices led by global art, design and film movements across various periods. It will cover the study of design trends and socio-political climates to translate design inspirations using the appropriate terminology and language in both writing and oral presentations.

DCF1036 Discovering Design

This subject will cover the essential ideas, tools, processes and techniques of the various disciplines within design. It provides the framework to develop creative confidence towards learning in design by acquiring fundamental knowledge, attitudes, and mindsets necessary to build design conversance.

DCF1039 Form & Materiality

This subject will introduce prototyping and tactile manipulation in relation to form and function. The subject provides the framework for exploring form, proportion and hierarchy, with a focus on 2D and 3D drawings, interacting with both hard and soft materials, and journaling.

DCF1040 Visual Narratives: Photography

This subject provides an overview of the power of visual narratives through a variety of photographic directions. It includes the fundamentals of camera skills such as shutter speed control, depth of field, sensor sensitivity, exposure and angle of lenses, basic principles of photography, and the narration of a story through a series of photographic images.

DCF1041 Visual Narratives: Videography

This subject will cover the use of electronic cinematography techniques to tell a story. Key topics include mobile videography, visual composition, shutter speed control, depth of field, sensor sensitivity, exposure and angle of lenses, lighting concepts, audio and post-production, and video sequencing in creating visual narratives.


Start specialising! With advice from your tutors, you can choose to go deeper into areas like branding design, integrated communication or image design. Meanwhile, projects, sometimes ‘live’ briefs with industry and competitions will keep your creative juices flowing.

Subject Code Subject Credit Units
DIM2387 Design for Screen

This subject will introduce the process and principles of user-centered design for designers to identify needs and opportunities for positive interaction based on user personas. Using appropriate tools, it will cover the creation of interactive screen design for desktop, tablet and mobile devices, usability and interaction principles, interface design elements, wireframes and screen flow for prototyping.

DIM2388 Visual Identity

This subject provides knowledge in planning an effective brand strategy and the implementation of a brand proposal. It will reinforce the importance of a brand strategy, and focus on synthesising a brand blueprint, constructing a brand architecture, conceptualising and designing a logo with the create of a coherent and unified identity system across brand touchpoints.

DIM3380 Integrated Campaign

This subject introduces several aspects of the new economy and how marketing and advertising can effectively deliver timely and relevant advertising messages to achieve business objectives. It will focus on how strategic, collaborative, and promotional marketing  can be communicated effectively through various marketing channels in a consistent and persuasive message.

DIM1371 Motion Graphics

This subject will introduce the translation of graphics from static print to motion on screen. It covers techniques and processes of time-based media including visual effects, animated transitions, sequencing and storyboarding for motion graphics.

DIM2389 Studio Project 1

This subject covers in-depth research and analysis of information to identify problems based on insights gathered. Through the ideation and creative process, solutions are then proposed, in the form of a brand identity for a product, service, or organization.

Technical and production skills taught in previous subjects are integrated into a well-resolved cross-platform solution with the creation of multiple deliverables and touchpoints. This includes project management, time management, and presentation skills.

DIM2390 Digital Innovation

This subject focuses on the role of technology in design and how technology can be used to solve problems or create an immersive experience for consumers. Topics will cover current and emerging technologies in modern society, digital product design principles, and how to integrate technology for an innovative user experience.

DIM3381 Brand Experience

This subject covers the design of a holistic brand experience in response to the needs of modern day consumers. The topics include factors that contribute to customer experience, brand loyalty and consumer engagement through various touchpoints such as products, services, and environments.

DIM3382 Studio Project 2

This subject will provide an opportunity to integrate knowledge from various areas of learning to produce experiential cross-platform solutions.

It will focus on the research and analysis of current issues, as well as the combination of creative thinking with technical and production skills to produce engaging and innovative outcomes. It will also touch on project management, time management and the delivery of a final presentation.

DCF2042 Sustainable Practices in Design

The subject focuses on how design drives sustainable living in a circular economy, emphasising the primary foundational understanding of ethical, responsible, and meaningful design and its impact on the environment and society. The interdisciplinary nature of the subject will drive students to organise and drive activities, stimulate analysis, encourage application, and synthesise ideas through collaborative strategies.

DIM2391 Design for Business Impact *

This subject provides an overview of how to make a business desirable through design. It includes key topics such as business model blueprint, design canvas, value proposition, customer profiling and strategic positioning of design as a core competency for businesses.

CGE2C20 Game Design *

The subject emphasises the use of game design to improve ideas before and during implementation. It covers various aspects of game design, from initial target audience, player behaviour and attitude to aspects affecting implementation within the actual video game. By examining various successful video games within different genres, you will learn to include a variety of attributes in your video games such as motivation for the player and being able to generate re-playability.

DIA2244 Sustainable Space Planning *

The subject focuses on the understanding of human behaviour through the sustainable planning of spaces that set the stage for an effective user experience. The subject addresses issues pertaining to ergonomics, anthropometry, human behaviour, universal design and design programming that provides a platform for exploring various techniques to creatively resolve challenges related to the function and quality of human environments.

GDS1001 Principles of Psychology & Inclusivity *

This subject introduces fundamental concepts, theories, and methodology in the study of general psychology to enhance the understanding of human perception, cognition, and social behaviour. Concepts of inclusivity will also be covered in the application to design solutions, with a focus on the understanding of special needs.

CIT1C23 Computational Thinking *

This subject introduces students to the fundamentals of computational thinking and their application in developing programming solutions for problems. Topics covered include programming concepts, simple data structures and programming techniques.


*Students must choose ONE of these electives

Go out into the big, wide world of design studios, brand consultancies, advertising agencies and communication firms through 16 weeks of local or overseas internship. Your major project will also be an opportunity for you to utilise all the skills, knowledge and experience gained over this learning journey.

Subject Code Subject Credit Units
DIM2392 Experimental Printmaking Lab *

This subject explores the possibilities of print production techniques to enhance the tactile experience. It covers alternative print processes and techniques, material and surface exploration, and creative technology to produce meaningful and expressive analogue solutions.

DIM2393 Expressive Illustration Lab *

This subject explores the possibilities of creating memorable characters for compelling storytelling. It will cover various illustrative techniques to achieve function, aesthetics, style and personality that contribute to character development and expression.

DIM2394 Creative Coding Lab *

This subject explores the possibilities of computer programming to create code-based interaction that is expressive and experiential. The topics include fundamentals of computational thinking, programming concepts to work in a variety of mediums such as design, art or games, and to create interactive visuals and experiences.

DIM2395 Self-Publishing Lab *

This subject explores the possibilities of printed publication as a medium for expression and communication. Topics include typographic and image manipulation, material, form and print experimentation, content strategy, and platforms to support the publishing intent.

DIM3378 Industry Studio Project

This subject provides an authentic industry experience of working in a creative team to solve live briefs provided by design professionals and clients from a spectrum of industries. The project will require the application of the design process to generate ideas, develop strategies and produce realistic solutions that respond to the brief.

Essential soft skills such as communication, conflict management, decision making and team organisation, as well as professional skills, like project management, pitching and managing feedback will also be inculcated through the process.

DMP3026 Major Project: CMD

This subject begins with a self-initiated design project that focuses on a design discipline within the scope of Communication Design that is of personal interest or of academic capability. The subject will end with the production of a set of design solutions that is reflective of creative independence, critical conceptual thinking and industry-ready design execution skills.

Time management skills, independent responses to critique, and pursuit of high-level design competency will be expectations of this subject.

CAI2C10 Machine Learning Lab *

This subject is designed to introduce the fundamentals of machine learning. The subject will cover the basic concepts of machine learning, such as supervised learning, and explore the types of problems that machine learning can solve. The subject will also introduce basic concepts of neural networks and deep learning, and how it is applied to areas such as image/object recognition.


*Students must choose ONE of these electives

You will also take this set of subjects that equips you with the crucial 21st-Century life skills you need to navigate the modern world as an agile, forward-thinking individual and team player.

Subject Code Subject Credit Units
DSI3024 Student Internship Programme

This structured programme is designed to link your learning with the real work environment. You will be placed in organisation(s) with opportunities to apply the concepts and skills acquired in the course of your study. Besides reinforcing technical concepts and mastering of skills in areas that you have been trained, the practical training will enable you to build important skills such as problem-solving, communication, teamwork, and to cultivate good attitude and a strong work ethic.

DTX1001 Effective Communication

This subject introduces the fundamentals of effective communication. It also covers how to communicate with and convince an audience through writing and speaking tasks. The skills in this subject will include the application of strategies for communication, appropriate vocabulary, language features, visual aids, tone and style. The Message, Audience, Purpose and Strategy (MAPS) framework will also be applied when planning and engaging in written and verbal communication.​ There will be opportunities to communicate and collaborate through active learning activities, apply digital and information literacy skills and build competence through self-directed learning.

DTX1002 Professional Communication

This subject covers professional communication skills for the workplace and employability skills in the areas of career preparation. It covers communication and interpersonal skills, including effective virtual communication etiquette, and conducting oneself professionally in the workplace. In addition, essential career preparation skills such as resume writing and interview skills, needed to seek and secure work would be included. The Message, Audience, Purpose and Strategy (MAPS) framework would also be applied when engaging in written and verbal communication. There will be opportunities to communicate and collaborate through active learning activities, apply digital and information literacy skills and build competence through self-directed learning.

GTP1301 Current Issues & Critical Thinking

This subject covers current issues, including diverse local and global concerns, that will impact lives and may have critical implications for Singapore. There will be opportunities to build competence through self-directed learning, communicate and collaborate in active discussions and objectively analyse issues using digital and information literacy skills and critical thinking scaffolds.

GTP1201 Career Readiness

This subject focuses on personal management skills. It develops an understanding of one’s career interests, values, personality and skills for career success. It covers the necessary knowledge, skills and attitudes needed to succeed in the workplace and achieve professional goals. There will be exposure to apply digital and information literacy skills, build competence through self-directed learning methods, and acquire the skills of being a lifelong learner.

GTP1202 Career Management

This subject focuses on career management skills. It covers the importance of workplace readiness skills to adapt and respond to the changing job market environment. Career ownership and continuous learning for lifelong employability will be emphasised. There will be exposure to apply digital and information literacy skills, build competence through self-directed learning, and acquire the skills of being a lifelong learner.

DGS1002 Global Studies

This subject provides essential skills and knowledge to prepare students for an overseas experience. They will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, they will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment. The subject prepares students to be responsible global citizens and leaders who can contribute to the global community through effective communication and collaboration.

GTP1302 Guided Learning*

The subject introduces students to the concepts and process of self-directed learning in a chosen area of inquiry. The process focusses on four stages: planning, performing, monitoring and reflecting. Students get to plan their individual learning project, refine and execute the learning plan, as well as monitor and reflect on their learning progress and project. The learning will be captured and showcased through a curated portfolio. The self-directed learning project will broaden and/or deepen a student’s knowledge and skills. Students will enhance their problem solving and digital literacy skills through this subject.

DIN1001 Innovation & Entrepreneurship

The subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond.  Learners will be taught to apply the Design Thinking framework to develop problem statements, ideate and identify feasible solutions. Learners will be exposed to several tools for prototyping. In addition, commercial awareness will be imbued in learners through various innovation and entrepreneurship concepts or tools. This subject also prepares students to be self-directed lifelong learners who are digital and information literate. It nurtures communicative and collaborative citizens who can use objective analysis in problem-solving.

GTP1101 Leadership Fundamentals

This subject focuses on self-leadership based on the values of integrity, respect, and responsibility. Increasing awareness of self and others will lay the foundations for personal and relationship effectiveness. Consequential thinking, clear articulation of personal values and visions, emphatic listening, and collaboration in serving others are some of the essential skills covered in this leadership journey. There will be opportunities to build and to apply the concepts of being a values-centred leader.

GTP1102 Leadership in Action

This subject focuses on Service Learning as an experiential platform to apply the tenets of Self and Team Leadership. Service Learning will be the capstone project for this subject, which will require an analysis of the diverse needs of the community, collaboration with community partners and demonstration of learning, including key elements of empathy. There will be opportunities to build and to apply the concepts of being a values-centred leader.

LSW1002 Sports & Wellness

This subject reinforces the fundamental knowledge learnt on health, fitness, exercise and sports. Hands-in time will be allocated for a greater variety of fitness exercises and sports skills in a recreation setting. In addition, theoretical knowledge such as sports safety and risk management when participating in physical activities will be introduced. Guidance will be provided for improvement of physical fitness, acquiring of sports skills and relating theoretical knowledge to the physical activities.

TGS1001 Sustainability & Climate Action*

This subject prepares students to be responsible global citizens and future leaders who can contribute to the global community.  It introduces the topics of sustainability and explores how human societies can act to build a sustainable future. This subject focuses on the impact of climate change, potential solutions to climate change, and the future of the green economy from global and local perspectives.


* Students must choose to take either Sustainability & Climate Action or Guided Learning.

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
36 credit units
Diploma Subjects - Core Subjects
82 credit units
Diploma Subjects – Elective Subjects
min 6 credit units
Total Credit Units Completed
min 124 credit units

Career Prospects

Course Review

Course Fees

PET Course Fee


The table below shows the total subsidised fees (inclusive of GST) payable. 

(Age below 40 in the year 2021) 
2023 S$3,086.50 S$6,317.10 S$12,042.20
2022 S$3,076.05 S$6,306.50 S$11,638.20



There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2023/2024 are:
Semester 1:  17 April 2023 – 15 October 2023 
Semester 2:  16 October 2023 – 14 April 2024

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.


View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

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