Jump to Section

Course Overview

This subject provides an introduction to marketing concepts and practices. It covers the marketing process and tools including product, pricing, distribution, and promotion. An integrated approach will be employed to develop a range of skills such as strategic thinking, presentation, and personal selling which are needed to sense, serve and satisfy customer needs.





The aims of this subject are:

  • To provide students with a fundamental grasp and basic understanding of fundamental marketing concepts and practices.
  • To learn the tools utilized by marketers in developing the appropriate marketing mix and in the identification of target segments
  • To introduce students to the marketing discipline with a basic coverage of the current marketing concepts, particularly the target market, external environment, the four Ps of marketing and internet marketing.
  • To introduce students to marketing ethics and social responsibility in the marketing environment and society.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.


To find out the minimum entry requirements specific to this modular unit, please click on the following courses: 


What You'll Learn

  • Describe the role and importance of marketing to organisations and individuals.
  • Explain the nature of the marketing environment and the marketing process in this environment.
  • Describe the importance of consumer buying behaviour and the process involved in consumer buying decisions.
  • Use the concepts of segmentation, targeting and positioning marketing.
  • the classification of products, the role of branding, product life cycle and its implication on marketing strategies.
  • The role and importance of pricing and the pricing approaches.
  • Describe the different roles and kinds of distribution channels.
  • Explain the process and roles of integrated marketing communications
  • Explain the role and importance of Internet marketing
  • Explain the concepts of social responsibility and ethics in marketing.



Modes of Assessment


  • Group Project
  • Presentation
  • Tutor Evaluation
  • Self & Peer Assessment
  • Individual Test / Assignment





Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of:


For more information on course fee / schedule, or to apply,

Course Contact

  • Mainline 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 109
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.