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Course Overview

This subject provides an introduction to marketing concepts and practices. It covers the marketing process and tools including product, pricing, distribution, and promotion. An integrated approach will be employed to develop a range of skills such as strategic thinking, presentation, and personal selling which are needed to sense, serve and satisfy customer needs.





The aims of this subject are:

  • To provide students with a fundamental grasp and basic understanding of fundamental marketing concepts and practices.
  • To learn the tools utilized by marketers in developing the appropriate marketing mix and in the identification of target segments
  • To introduce students to the marketing discipline with a basic coverage of the current marketing concepts, particularly the target market, external environment, the four Ps of marketing and internet marketing.
  • To introduce students to marketing ethics and social responsibility in the marketing environment and society.

Entry Requirements

Applicants applying for modular units which are drawn from existing full diploma or post-diploma programmes will have the same minimum entry requirements as the full qualifications.


To find out the minimum entry requirements specific to this modular course, please click here.

What You'll Learn

  • Describe the role and importance of marketing to organisations and individuals.
  • Explain the nature of the marketing environment and the marketing process in this environment.
  • Describe the importance of consumer buying behaviour and the process involved in consumer buying decisions.
  • Use the concepts of segmentation, targeting and positioning marketing.
  • the classification of products, the role of branding, product life cycle and its implication on marketing strategies.
  • The role and importance of pricing and the pricing approaches.
  • Describe the different roles and kinds of distribution channels.
  • Explain the process and roles of integrated marketing communications
  • Explain the role and importance of Internet marketing
  • Explain the concepts of social responsibility and ethics in marketing.



Modes of Assessment


  • Group Project
  • Presentation
  • Tutor Evaluation
  • Self & Peer Assessment
  • Individual Test / Assignment





Upon successful completion of the modular unit, students will be awarded a Statement of Result which can count towards the attainment of the Diploma in Business Practice (Business Administration).

Course Schedule / Apply

Intake Info Application Period Course Duration

To be confirmed

To be confirmed

7pm - 10pm
Once a week 

Course Fees

Fee Type Total Fees (w GST)
SME-employed Singapore Citizens & Permanent Residents S$112.92
Singapore Citizens aged 40 & above
Singapore Citizens aged below 40 S$166.92
Singapore Permanent Residents  S$1,097.82
Others & Repeat Students S$1,097.82

SkillsFuture Credit Approved. For more details, please click here

With effect from 1 Jul 2020, the Workforce Training Scheme (WTS) will be replaced by Work Support Scheme (WSS), for more information, please visit:

Course Contact

  • 67881212
  • Monday - Thursday: 8:30am - 6:00pm
    Friday: 8:30am - 5:30pm
    Closed during lunchtime, 12:00pm - 1:00pm
    and on weekends and public holidays.

  • https://www.tp.edu.sg/tsa
  • Temasek SkillsFuture Academy (TSA)
    Temasek Polytechnic
    East Wing, Block 1A, Level 3, Unit 4
    21 Tampines Ave 1
    Singapore 529757

  • Temasek Polytechnic reserves the right to alter the course, modify the scale of fee, amend any other information or cancel course with low enrolment.