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Course Overview

Ever wondered how global disruption will require new skillsets to overcome it? Here at Product Experience & Design, born out of a paradigm shift in the way industry interprets current and future end-user needs, we make that transformation with human-centered design at the core.


Through our integrated programme, students will be guided to research, delve-in and understand the priorities of the consumer. This prerequisite enables the design, production and delivery of real value and satisfaction to the consumer, with sustainable design at the forefront.


You will leave the ordinary behind and employ a broad range of innovative tools such as engaging design methodologies including digital visualisation, the latest 3D printing technology and much more. Your concepts and creations will bring new experiences to life through live projects and client briefs. In short, you transform.


Believe it, Create it, Experience it.

Entry Requirements

To be eligible for consideration for admission, applicants must obtain 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus Points) and meet the minimum entry requirements of this course. CCA cannot be used to meet the minimum entry requirements.


English Language (EL1)*


Mathematics (E or A)


Any one of the subject in the 2nd group of relevant subjects for ELR2B2-D Aggregate Type

  • Art
  • Biology
  • Biotechnology
  • Chemistry
  • Computing / Computer Studies
  • Creative 3D Animation
  • Design & Technology
  • Design Studies
  • Food & Nutrition/ Nutrition & Food Science
  • Electronics / Fundamentals of Electronics
  • Higher Art
  • Media Studies (English)
  • Media Studies (Chinese)
  • Physics
  • Science (Chemistry, Biology)
  • Science (Physics, Biology)
  • Science (Physics, Chemistry)
2024 Planned Intake
Net ELR2B2 aggregate range (2024 JAE)
10 - 15

Note: Applicants who have partial or complete colour appreciation deficiency should not apply for this course. Applicants who do not satisfy the pre-requisite may not be accepted into the course. For safety reasons, applicants must ensure that they do not suffer from medical conditions such as epilepsy or hearing deficiency.

Admissions Exercises


What You'll Learn

In Year 1, you will acquire basic skills of visual presentation and get an introduction to design research. For example, you will find out how to manipulate shapes and forms to communicate an idea, as well as 3D printing and other prototyping tools. 

Subject Code Subject Credit Units
DPD1438 Object Visualisation

This subject covers the skillsets used in communicating product ideas through sketches and 3-dimensional visualisation using basic prototyping materials such as foam and cardboard. The subject also provides an understanding of perspective drawing and proportions in three-dimensional form development.

DPD1439 Design Research Methodologies

This subject introduces the basics in the fact-finding and user research process, conducted through research tools and frameworks. The subject will cover how to conduct interviews and surveys in order to elicit quantitative and qualitative information.

DPD2442 Prototyping Essentials

This subject covers the skillsets of creating prototypes by hand and through rapid prototyping. The subject provides opportunities to manipulate and work with various materials and processes in order to create scale prototypes that communicate design intent.

DPD2443 Human-Centred Design

This subject introduces the basics in the product development process through prototyping with the end-user in mind. Students will learn about the research tools and frameworks that will help define design opportunities with the intent to focus on product interaction and usability through communication with the end-users.

DPD2444 Studio Project 1

This subject introduces you to basic design vocabulary and the visual language of three-dimensional forms. Emphasis is placed on the realisation of sculptural forms as opposed to a utilitarian one. The core focus lies on the semantics of form and structure and the communication of ideas juxtaposed with issues of historical, social, cultural, functional and practical concern.

DCF1038 Aesthetics for Design

This subject introduces the aesthetic and communicative aspects of design. Key topics include the elements of visual art, principles of design, basic drawing techniques and fundamental applied typography, and will explore integrating different sensorial qualities to expand the aesthetic experience for effective design communication.

DCF1037 Design in Context

This subject explores the context, influence and motivations in creative practices led by global art, design and film movements across various periods. It will cover the study of design trends and socio-political climates to translate design inspirations using the appropriate terminology and language in both writing and oral presentations.

DCF1036 Discovering Design

This subject will cover the essential ideas, tools, processes and techniques of the various disciplines within design. It provides the framework to develop creative confidence towards learning in design by acquiring fundamental knowledge, attitudes, and mindsets necessary to build design conversance.

DCF1039 Form & Materiality

This subject will introduce prototyping and tactile manipulation in relation to form and function. The subject provides the framework for exploring form, proportion and hierarchy, with a focus on 2D and 3D drawings, interacting with both hard and soft materials, and journaling.

DCF1040 Visual Narratives: Photography

This subject provides an overview of the power of visual narratives through a variety of photographic directions. It includes the fundamentals of camera skills such as shutter speed control, depth of field, sensor sensitivity, exposure and angle of lenses, basic principles of photography, and the narration of a story through a series of photographic images.

DCF1041 Visual Narratives: Videography

This subject will cover the use of electronic cinematography techniques to tell a story. Key topics include mobile videography, visual composition, shutter speed control, depth of field, sensor sensitivity, exposure and angle of lenses, lighting concepts, audio and post-production, and video sequencing in creating visual narratives.


Year 2 is where you go deeper into understanding the design research process. You will also learn the technical tools of visualisation in order to help you develop better product usability and create delightful user experiences. This is the year for study trips! You will have the opportunity to go on study trips to gain exposure to different lifestyles, cultures and social platforms to better enrich your design concepts. 

Subject Code Subject Credit Units
DPD2440 Studio Project 2

This project emphasises the application and use of industrial processes to meet user needs so that manipulative and workshop skills are developed into an understanding of production processes. You will learn entrepreneurship, leadership, batch production, marketing and sale of your designs.

DPD2445 Digital Prototyping *

This subject covers 3D surface modelling to create virtual objects. The construction of high-quality 3D modelling and visualisation through 2D computer rendering will be explored by using appropriate CAD (Computer-aided Design) software.

DPD2446 User Experience Design

This subject covers affective psychology, qualitative and quantitative data gathering methods to design and develop product experiences that address the user's needs while influencing the user's emotions. The collected data is synthesized to support the design solutions.

DPD2447 Rapid Prototyping

This subject covers advanced physical prototyping methods such as additive and subtractive manufacturing for validation and communication purposes. Various equipment such as 3D printers, CNC and laser cutting tools will be introduced.

DPD2448 User Interface Design

This subject covers the basics of crafting interactive touchpoints in physical product with graphic interface, mobile devices and digital products using software and basic prototyping methods. It will cover the creation of interactive screen design with applied usability interaction principles, interface design elements, wireframes and graphic interface flow for prototyping.

DPD3436 Studio Project 3

Layering skills learned in early studio project modules, this subject takes a deeper look at design methodology, including research and analysis, problem identification and problem solving. The focus rests on identifying new opportunities for a product ecosystem and product innovation. This includes the technical skillsets to translate sketches into digital rendering and general assembly drawings with the aid of maquettes and mock ups. There is emphasis on human-centric design approaches, including the consideration of ergonomic and user interaction. Technical constraints, functionality, practicality and product semantics and aesthetics are emphasised and explored which ends in the production of highly finished three-dimensional presentation models to communicate design intent.

DPD3437 Service Design Principles

This subject covers a series of business frameworks that will enhance services and processes and to formulate new products through the design of new business eco-systems. It includes key topics such as Business Service Blueprint,   Value Proposition Mapping and Customer Experience Mapping Techniques that are core competencies for businesses.

DPD3438 Innovation & Technology

The subject highlights the influence that science, technology and data connection has on modern product design as well as the importance and value of product innovation processes.  The topics include fundamentals of computational thinking, programming concepts and how to integrate smart technology to create proof of concept for product development.

DCF2042 Sustainable Practices in Design

The subject focuses on how design drives sustainable living in a circular economy, emphasising the primary foundational understanding of ethical, responsible, and meaningful design and its impact on the environment and society. The interdisciplinary nature of the subject will drive students to organise and drive activities, stimulate analysis, encourage application, and synthesise ideas through collaborative strategies.

DIA2244 Sustainable Space Planning *

The subject focuses on the understanding of human behaviour through the sustainable planning of spaces that set the stage for an effective user experience. The subject addresses issues pertaining to ergonomics, anthropometry, human behaviour, universal design and design programming that provides a platform for exploring various techniques to creatively resolve challenges related to the function and quality of human environments.

DPD2449 Design & Form Development *

This subject covers the different methods and theories used to produce aesthetically pleasing products. It focuses on various methods to convey the desired message by applying appropriate forms to product design models. The forms will be constructed using advanced surface modelling techniques into 3D virtual objects through CAD (Computer-aided Design) software established in the design industry.


*Students must choose ONE of these electives

Industry exposure takes centre stage in your final year. Work on ‘live’ industry projects and be exposed to current industry practices. Some industry partners our students have worked with include Ikea, Singapore Technologies and Lam Soon Group. Coupled with internship and preparation for the Major Project, year 3 will prepare you for life after graduation as young and innovative designers with fresh ideas.

Subject Code Subject Credit Units
DPD2450 Design Pitch & Communication

This subject covers resource planning and video communication to deliver a visually persuasive and captivating business video pitch presentation.

DPD3029 Major Project: PID

This self-initiated project gives you the latitude to put your critical thinking skills to the test as you create and propose design solutions that address new opportunities that stem from anthropological, social, cultural and technological change. The scope is wide and you will be encouraged to identify new niches in product design or propose new user experiences while taking into consideration, insight into human behaviour and new emerging trends.

DPD3434 Industry Studio Project

This project provides you with a deeper engagement with industry through ‘live’ industry briefs. You are expected to utilise skills layered in earlier project modules to explore complex design challenges and offer appropriate solutions. Through this project-driven module, you will delve deeper into design research methodology, to practice and hone your skills in service design blueprint techniques, problem identification/ opportunity analysis and problem solving.

DPD3439 Digital Visualisation Essentials

The subject focuses on essential skillset used to develop animation, Interactive Augmented Reality (AR) and Mixed Reality (MR) using industry-standard tools for accelerated and comprehensive product visualisation and communication. 


You will also take this set of subjects that equips you with the crucial 21st-Century life skills you need to navigate the modern world as an agile, forward-thinking individual and team player.

Subject Code Subject Credit Units
DSI3024 Student Internship Programme

This structured programme is designed to link your learning with the real work environment. You will be placed in organisation(s) with opportunities to apply the concepts and skills acquired in the course of your study. Besides reinforcing technical concepts and mastering of skills in areas that you have been trained, the practical training will enable you to build important skills such as problem-solving, communication, teamwork, and to cultivate good attitude and a strong work ethic.

DTX1001 Effective Communication

This subject introduces the fundamentals of effective communication. It also covers how to communicate with and convince an audience through writing and speaking tasks. The skills in this subject will include the application of strategies for communication, appropriate vocabulary, language features, visual aids, tone and style. The Message, Audience, Purpose and Strategy (MAPS) framework will also be applied when planning and engaging in written and verbal communication.​ There will be opportunities to communicate and collaborate through active learning activities, apply digital and information literacy skills and build competence through self-directed learning.

DTX1002 Professional Communication

This subject covers professional communication skills for the workplace and employability skills in the areas of career preparation. It covers communication and interpersonal skills, including effective virtual communication etiquette, and conducting oneself professionally in the workplace. In addition, essential career preparation skills such as resume writing and interview skills, needed to seek and secure work would be included. The Message, Audience, Purpose and Strategy (MAPS) framework would also be applied when engaging in written and verbal communication. There will be opportunities to communicate and collaborate through active learning activities, apply digital and information literacy skills and build competence through self-directed learning.

GTP1301 Current Issues & Critical Thinking

This subject covers current issues, including diverse local and global concerns, that will impact lives and may have critical implications for Singapore. There will be opportunities to build competence through self-directed learning, communicate and collaborate in active discussions and objectively analyse issues using digital and information literacy skills and critical thinking scaffolds.

GTP1201 Career Readiness

This subject focuses on personal management skills. It develops an understanding of one’s career interests, values, personality and skills for career success. It covers the necessary knowledge, skills and attitudes needed to succeed in the workplace and achieve professional goals. There will be exposure to apply digital and information literacy skills, build competence through self-directed learning methods, and acquire the skills of being a lifelong learner.

GTP1202 Career Management

This subject focuses on career management skills. It covers the importance of workplace readiness skills to adapt and respond to the changing job market environment. Career ownership and continuous learning for lifelong employability will be emphasised. There will be exposure to apply digital and information literacy skills, build competence through self-directed learning, and acquire the skills of being a lifelong learner.

DGS1002 Global Studies

This subject provides essential skills and knowledge to prepare students for an overseas experience. They will examine the elements of culture and learn the key principles of cross-cultural communication. In addition, they will gain an appreciation and awareness of the political, economic, technological and social landscape to function effectively in a global environment. The subject prepares students to be responsible global citizens and leaders who can contribute to the global community through effective communication and collaboration.

GTP1302 Guided Learning*

The subject introduces students to the concepts and process of self-directed learning in a chosen area of inquiry. The process focusses on four stages: planning, performing, monitoring and reflecting. Students get to plan their individual learning project, refine and execute the learning plan, as well as monitor and reflect on their learning progress and project. The learning will be captured and showcased through a curated portfolio. The self-directed learning project will broaden and/or deepen a student’s knowledge and skills. Students will enhance their problem solving and digital literacy skills through this subject.

DIN1001 Innovation & Entrepreneurship

The subject is designed for learners from all disciplines to embrace innovation in either their specialised field or beyond.  Learners will be taught to apply the Design Thinking framework to develop problem statements, ideate and identify feasible solutions. Learners will be exposed to several tools for prototyping. In addition, commercial awareness will be imbued in learners through various innovation and entrepreneurship concepts or tools. This subject also prepares students to be self-directed lifelong learners who are digital and information literate. It nurtures communicative and collaborative citizens who can use objective analysis in problem-solving.

GTP1101 Leadership Fundamentals

This subject focuses on self-leadership based on the values of integrity, respect, and responsibility. Increasing awareness of self and others will lay the foundations for personal and relationship effectiveness. Consequential thinking, clear articulation of personal values and visions, emphatic listening, and collaboration in serving others are some of the essential skills covered in this leadership journey. There will be opportunities to build and to apply the concepts of being a values-centred leader.

GTP1102 Leadership in Action

This subject focuses on Service Learning as an experiential platform to apply the tenets of Self and Team Leadership. Service Learning will be the capstone project for this subject, which will require an analysis of the diverse needs of the community, collaboration with community partners and demonstration of learning, including key elements of empathy. There will be opportunities to build and to apply the concepts of being a values-centred leader.

LSW1002 Sports & Wellness

This subject reinforces the fundamental knowledge learnt on health, fitness, exercise and sports. Hands-in time will be allocated for a greater variety of fitness exercises and sports skills in a recreation setting. In addition, theoretical knowledge such as sports safety and risk management when participating in physical activities will be introduced. Guidance will be provided for improvement of physical fitness, acquiring of sports skills and relating theoretical knowledge to the physical activities.

TGS1001 Sustainability & Climate Action*

This subject prepares students to be responsible global citizens and future leaders who can contribute to the global community.  It introduces the topics of sustainability and explores how human societies can act to build a sustainable future. This subject focuses on the impact of climate change, potential solutions to climate change, and the future of the green economy from global and local perspectives.


* Students must choose to take either Sustainability & Climate Action or Guided Learning.

Graduation Requirements
Cumulative Grade Point Average
min 1.0
TP Fundamentals Subjects
36 credit units
Diploma Subjects – Core Subjects
84 credit units
Diploma Subjects – Elective Subjects
min 4 credit units
Total Credit Units Completed
min 124 credit units

Career Prospects

Many have also started their own successful design studios.

Course Review


Course Fees

PET Course Fee


The table below shows the total subsidised fees (inclusive of GST) payable. 

(Age below 40 in the year 2021) 
2023 S$3,086.50 S$6,317.10 S$12,042.20
2022 S$3,076.05 S$6,306.50 S$11,638.20



There are 2 semesters in each Academic YEAR (AY). The billing periods for AY 2023/2024 are:
Semester 1:  17 April 2023 – 15 October 2023 
Semester 2:  16 October 2023 – 14 April 2024

Fees are billed and payable by semester. They are usually payable in June for Semester 1 and December for Semester 2.


View course fees for other intakes, subsidies, grants, bursary and awards at the Fees & Financial matters section. 

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